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How Crawling Helps in SEO Ranking

Search Engine Optimization (SEO) is a great way to improve the ranking of your website. The whole SEO world works on two factors which are Google Crawling and Google Indexing. It’s important to get your website crawled in order to make it visible in the Google searches. This can be done with the help of Back links, internal links, SEO friendly content, by dealing with any canonical issues, etc. These steps will help your website to attain good ranking in Google searches. These SEO tips will result in faster indexing of your website.

First let’s just take a look what exactly Google crawling and indexing is:


Google Crawling

Crawling means following a path. In SEO, when Google bots or crawlers visit your website by following several links they take a screenshot and send this screenshot to the indexer.


Google Indexing

As the indexer receives the screenshot from the crawler, it reads the page and sorts it according to its content. This whole process is known as indexing.

If you don’t want Google to index a particular page on your website, then you can stop the bots by using Robots.txt.

It’s important to get your website crawled in order to make it visible in the Google searches. Here are some important tips to improve the crawling:


Back Links

Creating back links is the most important rule of SEO. In this, you put links to your website on several other websites, forums, blogs, etc. The Google crawlers then visit your website through these back links and thus crawls it.


Internal Linking

After the crawler has reached a particular page of your website through a back link, it will then reach other pages of your website by using internal linking with the help of anchor text. This process keeps on going and all the pages will be crawled. This is why it is important to have internally linked all your pages.


XML Sitemap

The XML sitemap makes it easier for the crawler to go through your website. It contains all the URLs of the website. The XML sitemap can be generated with the help of XML sitemap generator.


Duplicate Content

Always use original content that has not been copied from anywhere on the internet. Repetition of content is also prohibited. This falls under Plagiarism and Google bans websites that use copied content. The 404 pages should be dealt with a 302 or 301 redirections. Otherwise, it will also fall in the duplicate content category.


Canonical Issues and Meta Tags

Canonical issues of the website such as the URLs should be user-friendly. Unique Meta tags and Meta description should be used and they should include keywords. This will make easier search engines to identify your website through your Meta description.

Follow these steps to increase your rank in Google searches. These SEO tips will result in faster indexing of your website.


Most organizations use content writing along with SEO expert services as tools to introduce or rejuvenate their products and services in the market.

Sometimes to revive your strategy or to present your product or service in the market you can re-use or repurpose existing content with the addition of best search engine optimization (SEO) practices. Below we have listed some tips to repurpose your content.

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Channelize Through Various Sources

Don’t restrict your content to only one purpose like blogs or facebook. Make the content flexible so that it can be used in various formats like e-book, articles, video or audio.

Cut It Short

Reduce the length of your existing content and use it on various social-sites like Facebook, Instagram, Quora, Twitter, LinkedIn, etc. If your current content is lengthy just take the main points and share it on various platforms.

Choose The Best Content

For a particular client you might have written several pieces of content. Choose the best content and then distribute it to different content writers to repurpose the old content. This way you will get fresh content from various writers which can be used in several ways and forms.

Rejuvenate Existing Content

If you have existing content in your archives, review the content and rejuvenate it. Update it by adding existing information and make it relevant for today. Freshening-up content gives it a longer lifespan for users to find it.

Create A Guide

If you have a series of articles, blogs related to one topic. Then combine all of them together and create one content piece like a guide or a book. It should be precise and easy to read.

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New Ideas To Share Your Content

Think of some new ideas to share your content and to reach the target audience. Present relevant information on infographics, videos, log guides, colorful images and textures. By doing this you can keep customers engaged in the content and it helps in connecting with the customers.

Make It User-Friendly

Create content that is user-friendly, fresh and enjoyed by the users on a large scale. Nowadays viewing content through videos has become easy and if a particular video is liked then it will be shared more often.

These are just some of the ways to re-purpose your content. SEO expert services use keywords, links, images, among other techniques to attract positive attention to content. The most important thing to remember is “Content is King”.

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