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7 Ways a Web Design Agency Can Help Give Your Website a Facelift in 2022

A new year means it’s time to give your website a facelift!

 

It’s that time to re-evaluate your progress, see how well it’s been going, and make adjustments as necessary. It’s also a good idea to start forming new routines and habits.

 

Your WordPress website is no exception.

 

Or perhaps you don’t yet have a website, or you just have a very simple website that you don’t know what to do with. You might then ask why I should even have this website?  

 

The Purpose of a Business Website

The purpose of a business website depends on the type of business.

 

For example, if you’re an author, you’ll want to show off your books and perhaps even sell them right on your website. If you also offer other services like teaching or editing, you’ll want to promote those on the site.

 

If you have an e-commerce website, you’ll be trying to attract qualified customers and get sales.

 

Basically, your site should serve more purposes than simply acting as a brochure for your business.

 

Anyone can make a “brochure” website. However, making a clean, effective, and professional business website is harder. The average person with little experience in web design may want to work with a web design agency for the best results. 

Achieve the Best Results

Speaking of results, are you happy with the results you’ve been getting? If you’re totally satisfied with the volume of traffic you’ve been getting, and the boost that it gives your business, then you’ve succeeded!

 

…but if not, and you’re aware that more growth is achievable and desirable, then this is the best time for you to analyze and make improvements.

 

There are many things that you’ll want to take into consideration. The following are 7 ways you or your web design agency can fix your website to attract more visitors and increase sales. These benefits apply to any kind of website about any industry or topic. With these 7 website aspects, try to be as objective as possible.

1.) Make a Better First Impression on Visitors

Ask yourself this: is your WordPress website welcoming to new visitors, and does it encourage them to stick around? Or does it scare them off in seconds?

 

If you aren’t sure, check your Google Analytics.

 

Things you’ll need to know are:

  • Do visitors check out more than one page, and how long do they hang around on your website?

  • Do they leave the first page that they landed on? This is known as a bounce.

  • If you aren’t sure how to use Google Analytics to view this information, a web design agency can help you.

2.) Make Your Business Clearer

You might assume that your business is perfectly clear, but it’s still important not to assume such things.

 

We’ve seen local business websites that don’t even list their address or what part of the country they’re located in. So that’s a good example of a business not being clear.

 

Or perhaps you freelance and do two very different services for different types of audiences. Is your website clear enough to entice both kinds of visitors to hire you?

 

It’s possible to make this work, but it will take some planning and ingenuity. 

3.) Create Better Navigation

Good website navigation should be easy for visitors and logically arranged. When it comes to navigation links, make them concise, clear, and helpful for visitors so that they can find what they need (preferably in a few clicks or less).

 

When visitors are looking for an explanation of your business and services, they expect to find an “About us” or “About” page. Therefore, that’s what you should name it. There’s no creativity with that, but there doesn’t have to be – it just needs to be clear. Navigation, more than anything else, should be crystal clear to everyone.

4.) Make Your Website Easier to Read

For this, we aren’t referring to how good the content itself is. Instead, we’re talking about how the content looks on the page.

 

Is it inviting to read? Does it make the reader want to keep reading to see what’s next? Again, design and formatting play a big role in this.

 

As for content quality, it should be as good as you can make it (of course). However, no matter how good it is, if it’s hard to read in visual terms, then it’s dead content. No one will want to read it.

 

If you’re going to be giving your website a facelift, the text on the page is one of the first things to look at. If you aren’t sure what the best way to format your text would be, a web design agency will know how to attract readers. 

A web developer works on coding a page

5.) Improve Your Copy

Does your copy come across as friendly and focused on the visitors?

 

You may think that the purpose of your website is to represent yourself, but that’s not really what it’s about. What it’s actually about is how you can solve the problems that your readers have. So there’s a big difference. 

6.) Improve Your Sales and Marketing

Suppose you offer products and services but don’t mention these anywhere else on your website except your sales page. In that case, you need to work on this aspect of your website’s content.

7.) Improve Website Security

Https is the bare minimum of website security these days. If you don’t have this, a large chunk of your visitors will not want to stay on your website. The “this site is not secure” message from Google is a huge red flag for visitors. And if you sell directly through your website with a product page and checkout form, then informed visitors will certainly not want to purchase from you.

 

Thankfully, it’s incredibly simple to get https for your website domain. So if you haven’t done it yet, then do this first before doing anything else.

 

Conclusion

You’ve now seen the 7 ways a web design agency can help revitalize your website. Improving your website can be a two-part battle: knowing what problem areas to fix and then objectively reviewing your website to make the necessary corrections. A web design agency can help greatly with both parts. So if you’re ready to give your website the facelift it deserves, contact Salt Rank today.

Web App vs. Website: Which One is Better for Your Business?

Websites and web apps both streamline your business and give you a competitive advantage. But what are the separate benefits and drawbacks that each one has?

 

Before we answer that, it’s important to ask the question, “why does your business need a website or web application?”

 

Then, think about the fundamental difference between a web app and a website. A web app pushes the limits on design aesthetics, usability, and value. A web app opens up a whole new world of possibilities for a business.

 

Choosing the right option for your business is a crucial business decision. In fact, in recent years, we’ve seen many business owners discuss what is the best way to build their online presence, by building a website, web app, or both.

 

Websites and web apps are not the same thing. The subtle differences between the two are important, and knowing what those differences are can help you choose the right option.

 

The decision should be mostly based on the unique needs of your business and other factors, such as:

 

      • Mandatory features
      • The purpose of the website
      • Your target audience(s)
      • Your total budget

 

If you aren’t sure what your website will be for, then you’ll develop unrealistic expectations for yourself or your web development services company.

 

Have no fear because we’ve got all the important information laid out here. We’ll be showing you the major aspects of web applications and regular websites and their key differences.

 

As I’m sure you can relate, web applications and websites are an irreplaceable part of our lives. Google, Facebook, YouTube, and Wikipedia are used by billions of people, and all of these people know the differences between these websites.

 

What is a Website?

Let’s start with the basics. What is a website? Since the birth of the internet, its goal has been to disseminate information to the masses.

 

With this simple goal in mind, we started with classic HTML, which was just static pages with content and media accessed via a URL address. These websites lived on servers that were connected to the web network. Even back then, these sites were cable of sending information around the world 24/7.

 

These days though, modern sites utilize more than HTML. They are far more intuitive and utilize languages like JavaScript and CSS in their design. This is why the modern website is more feature-rich. But in the end, the goal is still the same – to provide information to people and function as a tool for marketers.

 

Now, what about web applications? These are another type of web tool that tend to be more action-oriented. They work just like any other software. They can utilize augmented rich internet application technology (RIA), which is what Silverlight, Flash, and JavaFX are.

 

Web applications are usually hosted over the internet and utilized in web browsers. They also offer a great range of features and functions than a website. Some high-quality web applications are Slack, Gmail, Trello, and Google Drive.

 

A woman browses a website on her laptop

The Main Differences Between a Website and Web App

Here are the main differences between the two:

Integrations

Web apps are better than websites at integrating with other online tools and software. These third-party integrations let the website app collect, process, and store data. These integrations also elevate UX (user experience) by helping create a more personalized experience with the content.

 

When it comes to integration, the difference between the two can be summed up this way: with websites, integrations are optional. For web apps, it’s the main function. Your web development services company will understand this and design it accordingly.

 

Authenticating

Authentication is a necessity if you’re handling sensitive information – after all, you must prevent unauthorized access, thus protecting you and your customers. Authentication means having a login procedure frequently in the form of a password and username. Only authenticated users can access the data on the website.

 

Of course, not every website needs authentication. Most information websites don’t require it.

 

On the other hand, for web applications, it’s much more common. While Wikipedia doesn’t ask for authentication to access its information, most pages on Facebook ask you for your password and login ID to view them.

 

Interaction

Consider the level of interaction involved with a single page on a website. For example, an About Us page is designed for users to read it and be informed that way. Its job is to provide information and usually doesn’t require any further interaction from users.

 

On the other hand, a web app requires interaction and input from users. This interaction can occur in numerous ways, including form submissions, responses to those forms, Live Chat, or electronic payments.

 

Other Web Apps

There are also even more actions that a web app can perform, including online shopping, hotel booking, and even ordering food.

 

With the increase in actions and functions, the line between a web app and a website is becoming more and more blurred. This is largely thanks to the emergence of cutting-edge “hybrid” frameworks, such as Progressive Web Apps (PWAs) and Single-Page Apps (SPA).

 

Should You Choose a Web App or a Website?

A website is useful if you’re trying to inform users about your product or offer. A website works if you’ve just got a landing page with a simple form for subscribing.

 

A web app will provide more opportunities for interaction. If you’re looking for deeper user involvement, then a web app can be the best option.

 

For example, when looking at work apps (most of the Google ones), they are update-able and dynamic, meaning that everyone who has access to a Google project can update and access the essential files.

 

Examples of interactions in real estate apps are:

 

      • Viewing accommodations
      • Archiving them
      • Setting up meetings with agents
      • Making appointments for viewings

 

Conclusion: Web App or Website?

It depends on what you’re trying to accomplish. Go for a web app if you want to:

 

      • Solve specific problems that businesses are having
      • Do more than just brand your business online
      • Create a robust communication channel
      • Maximize your customer service and thereby increase revenue and sales

 

A web development services company like Salt Rank can assist you in whichever direction you decide to go into. If you need personalized advice for your business, feel free to get in touch with us! 

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.