A new year means it’s time to give your website a facelift!
It’s that time to re-evaluate your progress, see how well it’s been going, and make adjustments as necessary. It’s also a good idea to start forming new routines and habits.
Your WordPress website is no exception.
Or perhaps you don’t yet have a website, or you just have a very simple website that you don’t know what to do with. You might then ask why I should even have this website?
The Purpose of a Business Website
The purpose of a business website depends on the type of business.
For example, if you’re an author, you’ll want to show off your books and perhaps even sell them right on your website. If you also offer other services like teaching or editing, you’ll want to promote those on the site.
If you have an e-commerce website, you’ll be trying to attract qualified customers and get sales.
Basically, your site should serve more purposes than simply acting as a brochure for your business.
Anyone can make a “brochure” website. However, making a clean, effective, and professional business website is harder. The average person with little experience in web design may want to work with a web design agency for the best results.
Achieve the Best Results
Speaking of results, are you happy with the results you’ve been getting? If you’re totally satisfied with the volume of traffic you’ve been getting, and the boost that it gives your business, then you’ve succeeded!
…but if not, and you’re aware that more growth is achievable and desirable, then this is the best time for you to analyze and make improvements.
There are many things that you’ll want to take into consideration. The following are 7 ways you or your web design agency can fix your website to attract more visitors and increase sales. These benefits apply to any kind of website about any industry or topic. With these 7 website aspects, try to be as objective as possible.
1.) Make a Better First Impression on Visitors
Ask yourself this: is your WordPress website welcoming to new visitors, and does it encourage them to stick around? Or does it scare them off in seconds?
If you aren’t sure, check your Google Analytics.
Things you’ll need to know are:
- Do visitors check out more than one page, and how long do they hang around on your website?
- Do they leave the first page that they landed on? This is known as a bounce.
- If you aren’t sure how to use Google Analytics to view this information, a web design agency can help you.
2.) Make Your Business Clearer
You might assume that your business is perfectly clear, but it’s still important not to assume such things.
We’ve seen local business websites that don’t even list their address or what part of the country they’re located in. So that’s a good example of a business not being clear.
Or perhaps you freelance and do two very different services for different types of audiences. Is your website clear enough to entice both kinds of visitors to hire you?
It’s possible to make this work, but it will take some planning and ingenuity.
3.) Create Better Navigation
Good website navigation should be easy for visitors and logically arranged. When it comes to navigation links, make them concise, clear, and helpful for visitors so that they can find what they need (preferably in a few clicks or less).
When visitors are looking for an explanation of your business and services, they expect to find an “About us” or “About” page. Therefore, that’s what you should name it. There’s no creativity with that, but there doesn’t have to be – it just needs to be clear. Navigation, more than anything else, should be crystal clear to everyone.
4.) Make Your Website Easier to Read
For this, we aren’t referring to how good the content itself is. Instead, we’re talking about how the content looks on the page.
Is it inviting to read? Does it make the reader want to keep reading to see what’s next? Again, design and formatting play a big role in this.
As for content quality, it should be as good as you can make it (of course). However, no matter how good it is, if it’s hard to read in visual terms, then it’s dead content. No one will want to read it.
If you’re going to be giving your website a facelift, the text on the page is one of the first things to look at. If you aren’t sure what the best way to format your text would be, a web design agency will know how to attract readers.
5.) Improve Your Copy
Does your copy come across as friendly and focused on the visitors?
You may think that the purpose of your website is to represent yourself, but that’s not really what it’s about. What it’s actually about is how you can solve the problems that your readers have. So there’s a big difference.
6.) Improve Your Sales and Marketing
Suppose you offer products and services but don’t mention these anywhere else on your website except your sales page. In that case, you need to work on this aspect of your website’s content.
7.) Improve Website Security
Https is the bare minimum of website security these days. If you don’t have this, a large chunk of your visitors will not want to stay on your website. The “this site is not secure” message from Google is a huge red flag for visitors. And if you sell directly through your website with a product page and checkout form, then informed visitors will certainly not want to purchase from you.
Thankfully, it’s incredibly simple to get https for your website domain. So if you haven’t done it yet, then do this first before doing anything else.
You’ve now seen the 7 ways a web design agency can help revitalize your website. Improving your website can be a two-part battle: knowing what problem areas to fix and then objectively reviewing your website to make the necessary corrections. A web design agency can help greatly with both parts. So if you’re ready to give your website the facelift it deserves, contact Salt Rank today.