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10 Essential Web Design Tips From a Digital Marketing Firm

Ask yourself the following questions. Can your visitors understand what your company does within 5 seconds of arriving on your website? Can they also easily navigate your blog? Is your pricing page layout intuitive and easy to figure out? And finally, does your website have a low bounce rate?

 

If you answered no to these questions, then you may want to rethink how you’ve designed and optimized your website. Here are 10 essential web design tips from a digital marketing firm that can help you do a better redesign of your website. 

1.) Your Buyer’s Journey

After acknowledging that your website needs a redesign, you’ll need a plan to tackle it. Begin by laying out your customer’s journey from beginning to end. The beginning is when they land on your website for the first time, and the end is when they become a customer.

 

Also, consider what will happen in the middle of their journey. What pages will they view? What content will they read? And what offers will convert them into customers? Knowing these things will allow you to design a website that nurtures leads through your sales funnel.

 

It’s recommended to use a CRM to make researching this information easier. However, if you’re finding it difficult to obtain this data, you can always just ask (interview) your customers. Just ask them if they can give you 15-30 minutes of their time to answer a few of your questions (you can even provide incentives if you’d like).

2.) Touchpoints

You can then use this information to formulate your strategy. This strategy will include the key touchpoints of your site. Touchpoints are the areas of your site that users interact with most.

 

And with each of these touchpoints, you should be able to determine what opportunities, emotions, pain points, thoughts, and goals each touchpoint needs to evoke.

 

When you know what needs to happen with your touchpoints, you can enable it with your web design. Perhaps you need certain imagery or color palettes. A digital marketing firm can help with creating the right design elements for these key parts of your website.

3.) Remove Distracting Elements

Certain parts of your site can detract from your value proposition. For example, complex animations, poor-quality website images, and lengthy or poorly formatted content are all common examples.

 

Since most people have a maximum attention span of 8 seconds, you’ll need to make it very clear what information they will learn on your page. There should also not be any distracting web design elements that detract from this. 

4.) Website Loading Speed

As part of a good website design, your website should serve data to visitors quickly. After all, no one will hang around if all the images on your site take ages to load.

 

So what’s a good way to limit the loading time to something acceptable? Picking the right web host for your site can make a huge difference. It can also be a good idea to use a website builder that prioritizes loading speed.

 

Finally, try to reduce the number of bigger items in your site design. The more high-resolution images or videos on display, the longer it can take for people to download all that data.

5.) Make Mobile a Priority

This is perhaps the most important web design tip out there. A web page that’s both responsive and mobile-ready is required in today’s world. Currently, more than 50% of website traffic comes from mobile devices. So, you’ll want to make sure that each aspect of your website will work properly in different resolutions. You should also pick a platform that will optimize your images for mobile devices.

 

There’s more to mobile optimization than this, and there are plenty of ways to include mobile optimization on your website. A digital marketing firm will be familiar with these methods.

 

A web designer laying out a mobile app 

6.) Create a Visual Hierarchy

Where you place different things on your website is very important. After all, humans are visual creatures, and providing information in a way that’s easy to consume is vital in grabbing their attention and helping them to retain that information later on.

7.) Make the Fold Count

The fold is the first part of a website that’s viewable before being required to scroll. This part of your website design deserves extra attention due to its great importance.

 

Ensure that your most important elements, like your call to actions (CTAs) and headline, are located in this section. The fold is the first area on your site that you’ll be able to generate clicks, so you’ll want to take full advantage of it.

 

However, thorough web design must still include more CTAs in other parts of your web page. After all, not every visitor will be sold by the first call to action they see. The goal is to convince them to make a decision, and this decision is frequently made outside the fold. 

8.) The Taller, the Better

If your content is information-dense, you’ll need plenty of space to fit it into your website design. A tall scrolling page can be perfect for this. Studies have shown that conversion rates go up as much as 30% when there is more data to scroll through. 

9.) Simplify

Even if you have a lot of content to offer your visitors, you must be careful not to give them too much. A key part of website design is knowing what should be displayed to users. Remember, less is more, and present them with one detail at a time. For example, don’t sell a book series. Sell a book. Give each book individual attention, and allow the visitors to explore everything on their own. They’ll become more engaged when they have to find out certain things on their own. More engagement means they’ll be more likely to make a decision.

10.) White Space Is Good

People don’t like clutter. This translates into web design too. Keep your paragraphs padded out with plenty of white space. It will give your content more breathing room and also make it easier to read. It’s a simple and easy web design tip for driving more traffic to your website. 

 

Salt Rank is a digital marketing firm in Kansas City. For more help with website design, contact us today

What Makes A Great Landing Page?

A converting landing page is the cornerstone of any online business. No matter how good the content is and how well optimized the ads are, the bounce rate is bound to increase without a good landing page. 
 

The layout needs to be flawless and easy to navigate. The landing page needs to grab the attention of visitors and convert them into leads.
 

So, let us discuss a few tips to make a great landing page.

8 Tips To Make A Great Landing Page

Tip #1: Clean and Organized Design

The main aim of a landing page is to increase the conversion rate, and to do that, it must be well organized. The overall design of the landing page has a massive impact on visitors. A cleanly designed landing page makes it easier for customers to navigate across the website. They should be able to go from one portion of the page to another in a hassle-free manner.
 

A good landing page needs to have eye-catching colors. For example, a contrast between the color of buttons and the background of a landing page provides an attractive look.
 

Short-form landing pages work best for minor purchases. A recent study shows that a gym chain could boost sales by a wide margin because they used a shorter landing page.

 

Tip #2: Implement Minimalism

Too many elements present on the landing page confuses visitors. Display only minimal information that is needed to increase the conversion rates.
 

 It is good to use bullet points to arrange all the essential points in an orderly manner. Important headings can be highlighted. Visitors also prefer to see numbers. So, using numbers to mention relevant discounts and promotions will boost sales. 
 

Only when the visitors are interested in knowing more about the product will they scroll down for it. So, make sure to display the extra information only in the lower portion of the landing page.
 

Only the critical points need to be placed in the upper part of the landing page – that will help to boost the landing page. 

 

Tip #3: Use Trust Signals 

An effective landing page makes use of trust signals. Trust signals will reassure visitors that the website is trustworthy and branded. Often, a trust signal is little more than some well-designed logo. Testimonials also act as trust signals. Some websites even display the “Like” button that shows the number of likes the brand has on social media platforms. Even trust badges such as “Fortune 500 Company”, “DELL certified,” and “Verisign secured” are useful and powerful tools that act as trust signals.
 

The purpose of trust signals is to assure a customer that they have made the right choice when buying the product. They can also help show that the retailer belongs to a particular trade union.
 

Person on smartphone looking at hotel landing page

Tip #4: Mobile-optimized Landing Page

A significant population across the world browses through eCommerce platforms on their mobile phones. Thus, a vital requirement of a good landing page is that it must be mobile optimized.
 

The bounce rate of a site whose landing page is not mobile optimized is bound to suffer. Mobile optimized sites need to be compelling enough to entice visitors to take action.
 

 As per recent research, even after using a responsive theme, the landing page elements were designed for its desktop version. Flashy graphics and designer fonts occupy excessive space in mobiles, which may slow down the loading time. To avoid motion at a snail’s pace, use streamlined navigation for your mobile-optimized site. Otherwise, a slow load time will decrease your conversion rates. Also, pop-ups, forms, etc., may be used to attract the attention of the visitors.

 

Tip #5: Use An Attractive Headline

The headline of a page has to grab the attention of the visitors immediately. It needs to be concise but compelling. A maximum of ten words should be enough for a headline.
 

A short, to-the-point, and catchy headline will help the visitors get to the point immediately. The purpose of these headlines is to tell exactly what services the brand intends to provide.

 

Tip #6: Use Persuasive Subheadings

If a heading draws people to a landing page, a subheading should be what makes them stay. An appropriate subheading is strategically placed below the heading. It needs to be a bit more detailed and persuasive than the heading. If the visitors find that subheading does not enforce what the heading talks about, they will not hesitate to bounce back.

 

Tip #7: Use Images Wisely

Visual content is an essential requirement for designing impressive landing pages. Psychology states that the human brain processes images much faster than text. A landing page without pictures will not leave much impact on the human mind.
 

However, make sure not to use too many images. A blend of content and relevant pictures should do the trick. 
 

Check for the following characteristics before displaying the pictures on your landing page:

  •     The images should be optimized
  •     The primary purpose of an image should be to grab the attention
  •     The image needs to be relevant to the website or product
  •     Premium quality images should be used

 

Tip #8: Be Honest

The search engines crawl through landing pages regularly to understand the services the brand offers. They promote only those websites that are genuine and reliable. Make sure not to make any false claims.
 

Do not promote camping products and land the visitors on a page about cycling. Both the visitors and the search engines will disavow the website leading to a fall in its rankings.

 

Final Words

The main aim of any landing page is to convert visitors. Displaying too much of anything will increase your bounce rate and decrease your conversions. So, make sure that the landing page contains a blend of everything essential. Follow the tips mentioned above to make sure that your landing page is worth the visitor’s click.

 

 

 

 

 

 

What do Web Design Services Involve?

You know that you need a strong presence online, and that presence doesn’t start with social media, or a Google My Business Listing, it begins with a website. Building a website requires time and effort, but you are busy running and growing your business, and you need someone to take over the creation and maintenance of your website. You need a web design services company!

What web design services involve

webstie layout and design in kansas city

While you know you need a web design service, you aren’t quite sure what web design services involve. Generally speaking, web design services include everything that you need to make a web site online like

•    Branding

•    Logo design

•    Color palettes

•    Typography

•    Hosting

•    Graphic design

•    WordPress Installation & Customization

•    Web Page Design

•    Basic Search Engine Optimization

•    Submission to Google and other search engines.

•    Integration with Google Analytics or other web analytics

Why is having a web design service important?

web design services

Having a well-defined and organic presence on the internet is essential for every business as it helps to build trust with your customers and can be used to generate leads.  Having a well-designed and mobile-friendly website will help

•    Your ideal customers or leads to find your company

•    Increase and maintain your customer base

•    Customers to contact your business with ease

•    Build trust with potential customers

•    Give you a platform to own your own media

•    Help you capture and convert leads

What to Look for In a Web Design Services Company

Choosing the right web design service company requires you to find a wholistic company that can meet all the requirements you have for your website.

Take a moment to think about what those requirements may be. Start with the goal of your website and then work backward. Think about what features you will require, and which features are nice-to-have and which are necessary to the functioning of your business?

Here are some sample questions that will help you choose the right web design service company.

Do you already have these things, or do you need them?

•    A domain name

•    Webhosting

•    Content Management System (WordPress, Shopify, etc.)

•    E-mail addresses (POP3/Webmail)

•    Database

If you don’t have any of the above components for your website, you may need to opt for a full-service package with a web design company.

checklist for web services you need

What functionality do you need for your website?

•    Do you have a preferred programming language you want to use?

•    How much bandwidth do you expect to use?

•    How much disk space do you need?

Answering these questions will also help you determine how much you will pay or need to pay monthly for web design and maintenance.

Now that you know what your needs are, you can start looking for a web design company to help you execute your plans!

What questions to ask of a web design company

When you approach a web design company ask them the following questions to see if they are the right for for you and your business.

•    How fast are their connections?

•    Do they have a back-up and disaster recovery systems in place to protect your data?

•    Do they require you to make payments in advance or are fees monthly?

•    What is their customer support like?

•    Do they have a reasonable response rate?

•    Is their staff knowledgeable?

•    Can you access your website at any time via an online website manager or an account control panel?

•    Are online support manuals and tutorials available for you?

Now that you you have all the information to find the right web development company, you may be wondering about the team of people you will be working with.

Quick Outline of a Web Services Team

Account Manager – This is the person who you liaise with regularly and communicate your website needs to.

Graphic Designer – The graphic designer will create any logos and graphics that will be on your website.

Web Designer – The graphic designer and web designer may be the same person, and they oversee creating the Photoshop layout in HTML, CSS, and other web languages.

Developer – After the HTML code is deployed, the developer will connect the database with your website.

SEO Manager – This person will optimize your website so you can be found on search engines. If you also sign-up for an SEO package, blog posts are included in this person’s role.

Database Administrator – If you have an extensive database, this person will handle all your data.

How SaltRank works to create you the perfect website

Step 1 – Identify Your goals

We work with you to find out your goals and help you to determine what the purpose of your website should be. We have worked with various industries from senior living to fashion and have experience in creating B2B websites and B2C websites that convert

Step 2 – Define the Scope

Once we know what your goals are for your website, we can determine the scope of the project and create a realistic time lien for you based on your budget.

Step 3 – Create Your Sitemap and Wireframe

With a well-defined scope, we can start creating a sitemap and define all the content and graphics that will need to be featured.

Step 4 – Create Your Content

We will start creating the content for each individual page outlined in our sitemap and utilize SEO best practices on each page.

Step 5 – Test and Launch Your Site

This is the fun part; we will test your website to make sure it all works properly for your visitor. We will invite search engines to crawl your site so it can rank on Google, Bing, and other search engines.

Once everything works properly, we can also help you launch your website on your social channels and through paid advertising.

Step 6 – Maintain Your Website

We will continually monitor and maintain your website as web standards change. If you need to make updates to your website or expand your database, we will always be there to help.

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Use this information to choose the right web design services company. If you are looking for a consultation on building your perfect website, give us a call for a free 30-minute consultation today!

Help Boost Conversions With These 2019 Website Design Trends

Are you losing your customers to a bad website design?

 

Over 85% of customers say they will never return to a website because of poor user experience. The majority of your customers expect fast load times, stunning design, and an easy to navigate website. If you are looking for website design services Kansas, then consider these conversion boosting trends you can bring to the design team today to boost conversions.

 

Stunning Visuals and Layout

 

Web users want to be wowed with crisp, well-done visuals, but the truly savvy user wants something a little different. Consider adding elements like bold typefaces that establish a strong brand identity right off the bat. Use a ‘Z’ pattern and diagonal designs to guide your customer’s eyes to the important elements on your page. Don’t be afraid to use asymmetrical layouts when using a Z pattern.

 

Having stunning visuals with strong CTAs will not only help you keep your user on your website longer, but it will help you boost your conversion rate.

 

Responsive Content

 

Gone are the days we design for only desktop and mobile. Many people are viewing content on their smartwatches or navigating the web via voice search. To boost your conversions consider working with website design services in Kansas to create content that resonates with your target market and can be accessed through any device or medium.
Not only will your user thank you for your content first approach by staying longer, but Google and other search engines will also reward you by having your content be delivered to your ideal market.

 

Video and GIFs

 

They say a picture tells 1000 words, but a video tells 10,000. You are leaving your brand story to chance without video on your website. Human’s attention is easy grabbed by other human faces and fast-moving objects. It is engrained in our psychology to pay attention to these things. To take advantage of human evolution, you can use dynamic video backgrounds to communicate your brand story and capture attention. If you are targeting a younger demographic, consider using GIFS on your website to communicate complex emotions through pop culture references. Having these elements can entice your web visitors to engage with your brand and consume more content.

 

Personalization

 

Probably the biggest trend for web design that you need to be watching this year. Many website design services Kansas now have the technology to implement true personalization that helps to convert visitors into subscribers or buyers.
When we talk about personalization, we don’t mean simple things like a user’s first name. We are talking about location-based personalization and implementing machine learning and predictive analytics to make recommendations on the next blog post to read or the lipstick color that will look best on a consumer’s skin.

 

In the future, brands will be able to deliver offers that are based on the weather in a person’s location or if their sport’s team in winning of losing in the playoffs. Personalization will be about catering to the user’s interests and addressing where they are in the buyer’s journey. When people feel that they are being heard and take care of they are more likely to convert into users and buyers.

 

Consistent Header and Footer

 

Providing your user with a consistent experience is essential to building trust and therefore boosting conversions. Having a unique and persistent element like a header and a footer will help to orient the user when navigating through your website. Not only that but users expect to see a header and footer with the information they are looking for such as location, FAQs and social media icons.

 

Micro-commitment forms

 

A major breakthrough for lead form conversions has been multi-step forms. The reason that multi-step forms are so effective is because they only ask for micro-commitments. Users find massive, multi-field forms to be intimidating and find the ease of multi-step forms to be interactive, engaging, and fun.

 

Optimizing User Experience

 

Not only will poor usability turn off your users, but it will also affect your search ranking. When designing your website make sure that the user experience is top of mind to ensure that your conversions are high. Here are a few things that you need to consider when improving your user experience:

 

  • Website speed: In 2018, Google announced that site speed would be an important ranking factor. Most users expect a page to load in less than three seconds. Optimizing all the elements on your page like photos, javascript and animations will be critical for reducing your speed load time, pleasing customers, and ranking well on Google.
  • Mobile Friendly: While you should be still creating content first as emerging technologies take hold, you still need to make sure that your website is mobile-friendly. Google has continued to indicate that they will be prioritizing mobile indexing and many consumers are searching for and making product purchases with their mobile phones.
  • Personalized, Smart content: Remember, a personalized experience will increase engagement and overall conversions. Until machine learning and AI becomes widely available and accessible, you can effectively use pixeled data and cookies to help you personalize your user’s experience.
  • Minimalism: Make sure that you are employing plenty of white space to let your user’s eyes rest. Use other techniques like contrast and bold typography to make the user experience as seamless as possible.
  • Accessibility: Ensure that all your photos have alt tags and closed captions for your photos and videos to make your website accessible for users with disabilities. Don’t forget to incorporate keyboard navigation, HTML tags, ARIA tags, and title tags as well. Not only should you do this for the good of your user experience, but you can open yourself to lawsuits if you don’t keep accessibility in mind.

 

Now that you know the top website design trends that will help you boost conversions you can find the best website design services Kansas offers to help you implement them.

Let’s talk about your business

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