You know that you need a strong presence online, and that presence doesn’t start with social media, or a Google My Business Listing, it begins with a website. Building a website requires time and effort, but you are busy running and growing your business, and you need someone to take over the creation and maintenance of your website. You need
What web design services involve
While you know you need a web design service, you aren’t quite sure what web design services involve. Generally speaking, web design services include everything that you need to make a web site online like
• Logo design
• Color palettes
• Graphic design
• WordPress Installation & Customization
• Web Page Design
• Basic Search Engine Optimization
• Submission to Google and other search engines.
• Integration with Google Analytics or other web analytics
Why is having a web design service important?
Having a well-defined and organic presence on the internet is essential for every business as it helps to build trust with your customers and can be used to generate leads. Having a well-designed and mobile-friendly website will help
• Your ideal customers or leads to find your company
• Increase and maintain your customer base
• Customers to contact your business with ease
• Build trust with potential customers
• Give you a platform to own your own media
• Help you capture and convert leads
What to Look for In a Web Design Services Company
Choosing the right web design service company requires you to find a wholistic company that can meet all the requirements you have for your website.
Take a moment to think about what those requirements may be. Start with the goal of your website and then work backward. Think about what features you will require, and which features are nice-to-have and which are necessary to the functioning of your business?
Here are some sample questions that will help you choose the right web design service company.
Do you already have these things, or do you need them?
• A domain name
• Content Management System (WordPress, Shopify, etc.)
• E-mail addresses (POP3/Webmail)
If you don’t have any of the above components for your website, you may need to opt for a full-service package with a web design company.
What functionality do you need for your website?
• Do you have a preferred programming language you want to use?
• How much bandwidth do you expect to use?
• How much disk space do you need?
Answering these questions will also help you determine how much you will pay or need to pay monthly for web design and maintenance.
Now that you know what your needs are, you can start looking for a web design company to help you execute your plans!
What questions to ask of a web design company
When you approach a web design company ask them the following questions to see if they are the right for for you and your business.
• How fast are their connections?
• Do they have a back-up and disaster recovery systems in place to protect your data?
• Do they require you to make payments in advance or are fees monthly?
• What is their customer support like?
• Do they have a reasonable response rate?
• Is their staff knowledgeable?
• Can you access your website at any time via an online website manager or an account control panel?
• Are online support manuals and tutorials available for you?
Now that you you have all the information to find the right web development company, you may be wondering about the team of people you will be working with.
Quick Outline of a Web Services Team
Account Manager – This is the person who you liaise with regularly and communicate your website needs to.
Graphic Designer – The graphic designer will create any logos and graphics that will be on your website.
Web Designer – The graphic designer and web designer may be the same person, and they oversee creating the Photoshop layout in HTML, CSS, and other web languages.
Developer – After the HTML code is deployed, the developer will connect the database with your website.
SEO Manager – This person will optimize your website so you can be found on search engines. If you also sign-up for an SEO package, blog posts are included in this person’s role.
Database Administrator – If you have an extensive database, this person will handle all your data.
How SaltRank works to create you the perfect website
Step 1 – Identify Your goals
We work with you to find out your goals and help you to determine what the purpose of your website should be. We have worked with various industries from senior living to fashion and have experience in creating B2B websites and B2C websites that convert
Step 2 – Define the Scope
Once we know what your goals are for your website, we can determine the scope of the project and create a realistic time lien for you based on your budget.
Step 3 – Create Your Sitemap and Wireframe
With a well-defined scope, we can start creating a sitemap and define all the content and graphics that will need to be featured.
Step 4 – Create Your Content
We will start creating the content for each individual page outlined in our sitemap and utilize SEO best practices on each page.
Step 5 – Test and Launch Your Site
This is the fun part; we will test your website to make sure it all works properly for your visitor. We will invite search engines to crawl your site so it can rank on Google, Bing, and other search engines.
Once everything works properly, we can also help you launch your website on your social channels and through paid advertising.
Step 6 – Maintain Your Website
We will continually monitor and maintain your website as web standards change. If you need to make updates to your website or expand your database, we will always be there to help.
Use this information to choose the right web design services company. If you are looking for a consultation on building your perfect website, give us a call for a free 30-minute consultation today!