Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com
$$$

10 Obvious Signs That Your Website Needs to Be Redesigned

In this era of internet marketing, your website is the face of your brand. However, long gone are those days when just having a website was enough. Now, you need to stay up to date with the latest trends and user habits.

 

But, how can you know that your website needs a redesign? Click here to find a few common reasons behind redesigning your website.

 

The online market is filled with brands competing in a cut-throat competition. In such a scenario, having an outdated website can negatively affect your sales. Hence, it is vital to catch the obvious signs that your website needs redesigning.

 

Ten obvious signs that your website needs redesigning are as follows:

 

Sign #1: Slow Page Loading Time

In this fast-paced life, nobody has the time or even patience to wait for a slow page to load. According to a recent study, if a page needs more than three seconds to load, visitors bounce back from it. If your load speed is slow, then your website needs to be redesigned.

 

Sign #2: Higher Bounce Rate

A certain percentage of people leave the website after viewing the first page. They do not even view the subsequent pages. This percentage is known as the bounce rate. This happens mainly because they do not find the design to be appealing and face problems while navigating across the website.

 

Several tools are available online to check the bounce rate of a website. If your website’s bounce rate is found to be higher than usual, it needs to be redesigned.

 

A high bounce rate affects the visibility and ranking of any website. Reputed search engines, such as Google, do not show any website with a high bounce rate on their SERPs.

 

Sign #3: Poor Conversion Rates

The primary purpose of a website is to convert visitors into leads. A low conversion rate is a sign that the website needs to be redesigned. Redesign it in such a way that it drives conversions. Be sure to include call-to-actions (CTA’s) to direct the visitor where you want them to go.

 

Sign #4: Lack Of A Customized Home Page

Businessmen follow the motto, “The first impression is the last impression.” A customized home page attracts a lot of customers. It creates an excellent first impression. 

 

Nowadays, the world of business is dynamic. If visitors find that your website lacks a customized and vibrant home page, they will step back from it.

 

A dull and monotonous home page is not good for business. So, businesses need to redesign their website if their home page is not tailored to their audience.

 

Website design across multiple devices, desktop monitor, laptop, tablet and smartphone

Sign #5: Not Mobile-Optimized

Statistics reveal that three out of every five users use their smartphone to browse through websites.

 

If a website is not mobile-friendly, its SEO rankings will fall. To make a website optimized for mobile, people need to pay attention to its fonts. All the news feeds and other information needs to be legible across devices. Also, the content needs to be visible on the mobile screen and must be concise.

 

Animations and videos need to be kept to a minimum since they slow down the page load time. In turn, the images need to be optimized to increase mobile optimization. All these factors will contribute to better conversion. So, mobile-optimization is one of the most vital elements of a website.

 

If any website is not mobile-optimized, it needs to be redesigned immediately. The website needs to have a dynamic layout that adapts to the design of mobile devices.

 

Sign #6: Obsolete Content

The content of any business is likely to change over time. Evolving is the key to any business. A company may deal with more products; it may diversify or expand, its contact details or venue may change. All this information needs to be updated on the website.

 

The obsolete content needs to be replaced with up-to-date information. So, If there is no way to rectify the outdated information, the website needs to be redesigned.

 

Several content management tools are available in the market. Even people who do not have any coding knowledge may use these tools to edit the obsolete images. Updated content improves the quality of the overall website and generates a lot of traffic. It also contributes significantly to improving SEO rankings.

Sign #7: Outshining Your Rivals

The prime motive of a business is to beat their rivals. So, it is crucial to keep tabs on competitors’ websites. If your rival business parties have a more functional and better-designed website, they will have more visitors.

 

Web designers aim to build a website that functions better than competitor brands. All the businesses try to focus on doing better business than their rivals. A well-designed, content-rich, and functional website is the key to any business.

 

So, if your business rivals have a better website, you need to determine why their website is better. Then, web designers need to redesign your website accordingly.

 

Sign #8: Ineffective CTA

Every website needs to have a compelling CTA to drive sales. CTA stands for call-to-action. It tells the visitors about the next steps they should take to do business transactions with you.

 

The business owners need to pay attention to the CTA of their website. Changing the text, shape, and color of the CTA may affect its performance. If only a handful of visitors are following the CTA, it is time to experiment with a new CTA. The website needs to be designed accordingly with a new CTA.

 

Sign #9: Confusing Navigation

When visitors browse through any website, they expect navigation to be easy. Navigation affects all the aspects of the website’s performance. If the website is difficult to navigate, they will not do any business transactions with the organization.

 

Instead, they would go to your competitor’s website, which may have lesser content, but is easier to navigate. The visitors expect to find their content within a few clicks of the mouse or taps of the mobile screen.

 

The moment navigation becomes too difficult or confusing, the rate of conversion dips, and your bounce rate increases. Nobody has enough time to figure out how to navigate it. So, if the website is confusing to navigate, it needs to be redesigned. 

 

Sign #10: Broken Links

Every website contains a few important links. The moment the visitors click on the links, they get redirected to a relevant page. On the other hand, if they click on a broken link, they will be relocated to a page showing a 404 error.

 

Broken links affect the rate of conversion. If any website receives complaints about a broken link, it needs to be redesigned immediately.

 

Conclusion

 There are numerous factors and signs that can indicate a website redesign is in order. With an outdated website, the possibility of the integrity of your business being compromised are high. Thus, look out for these signs and redesign your website as soon as possible.

 

In need of a website redesign or need a second opinion? Contact Salt Rank today for a free consultation! Our professional team of web designers is here to help your company look it’s best and thrive online.

 

Tips for Promoting your Small Business on Social Media

The digital world is thriving, and social media has been a primary advantage for every business’ marketing strategy. Whether or not you’re a small business, you need to be on social media.

Social media is one of the most significant aspects of digital marketing. You can quickly promote your brand, products, and services. Also, by using social media for your business, you can grow a loyal following, interact with future and current customers, and generate conversions.

As a small business, social media marketing can be overwhelming. Luckily for you, you can implement proven useful tips to achieve your business’s social media success. 

1.   Choose the Right Social Media Platform

Social media is a vast market, and choosing the right platform for your business can be challenging. But, it’s worth the effort you put in if you focus on your marketing goals. The best thing to consider is to start with one account first, be sure to keep in mind where your target audience spends their time. Then you can build up your brand voice and trust before you hop on the other social platforms. Not sure where to start? Below are some of the social media platforms you could quickly sign up on to promote your business.

 

  • Facebook: Perfect for small business owners, Facebook is a great platform to connect to a diverse audience in various niches. In promoting your business on Facebook, you can share different content such as infographics, videos, inspirational quotes, and snippets from your blog or website.

 

  • Instagram: If you prefer more visual content, Instagram would be the best choice. Entrepreneurs and influencers use it to grow their following by interacting with posts, polls, and appealing stories. Also, Instagram has a Shoppable Posts feature that you can use to sell your products.

 

  • Twitter: Ideal for sharing news and information. Twitter allows you to communicate with your fans and customers easily. It’s also a great way to grow your business and reach a broad scale audience.

 

  • Pinterest: A great source of organic traffic, Pinterest is also a visual search engine and is perfect for visual offerings. In using Pinterest, you want your graphics to be appealing to reach more clicks. To do this, you can use Canva in editing your images and make sure to link it back to your website to gain more traffic.

 

  • LinkedIn: Best for B2B, LinkedIn is where most professionals hang out. It has the same features as Facebook, though it’s presented more formally. An effective way of posting on LinkedIn is sharing long-form content such as industry news, research, and company updates.

 

  • Youtube: One of the leading platforms and 3rd most visited website worldwide, according to Grow. Youtube is perfect for expanding your business using content-rich videos to grow your brand and reach more audiences.

 

  • Tiktok: Known for its new marketing techniques using innovative videos and hashtag challenges, Tiktok is not just exclusively for entertainment. It can be a great choice to promote your business and grow your brand awareness. For practical use, you can join in related communities by creating user-generated content.

 

2.   Be Consistent With Your Brand

When you’re posting content on your business page, you want to make sure that it aligns with your branding strategy. The design, fonts, specific colors, and inspirational thoughts are a great way to represent your brand. You don’t want to post silly memes and unrelated topics that will confuse your audience.

 

3.   Visualize Your Ideas

Using visuals in your content is essential to draw attention, improve engagement, and stand out. As I’ve mentioned before, Canva is one of the best free tools you can use to create appealing graphics and images, even if you’re not a pro designer. It has thousands of free templates so you can start designing with little to no effort.

 

4.   Humanize Your Brand

Adding personality to your brand makes it easier for your audience to connect over ideas they can easily understand. People don’t want to respond to a faceless organization. Instead, they want someone whom they can trust. Another excellent way to humanize your business is by sharing your brand’s story and behind the scenes to show your audience that you’re human.

 

5.   Don’t Just Promote to Sell

Promoting your brand is essential, but you want to make sure that you have another purpose besides selling and earning. Your business is meant to help your customers, whether it’s a product or service you’re offering. This way, you’ll provide value to your customers, and at the same time, earn through your efforts.

Close up of hands on laptop with share, like, and comment bubbles popping up

6.   Make Engaging Posts and Respond to Your Customers

In social media, the way you write your post and caption is the key to boost engagement. The more people who interact with your post by liking, commenting, and sharing, the more your brand awareness will increase. To effectively create engagement, you can host giveaways, run contests, create polls, ask questions, and don’t forget to respond to your customers.

 

7.   Keep Track of Your Social Media Metrics

Your social media metrics are crucial to measuring how well your marketing strategy is performing. By keeping track of your post’s impressions, clicks, shares, referrals, and conversion, you’ll know how to set up your goals to improve your content. Ultimately, keeping track will let you know what activity or ideas you need to add to successfully run your campaigns.

 

8.  Perfect Your Timing

Many marketers say timing is everything when it comes to social media success. Well, it’s true!

In posting to your social platforms, it’s best to consider your audience’s different times and when they usually get more involved. Each social platform has its own high and low traffic times. So, having the perfect timing to execute your post is essential to reach a bigger audience and achieve your marketing goals. To do this, you have to do a lot of research, conduct some experiments, and use a scheduling tool to make your strategy easier. A good place to start is the platform Insights so that you can see when your audience is typically online.

 

 

9. Keep Your CTAs Clear

A call to action (CTA) is essential for your social media marketing, website page, and email. Your CTA helps to persuade your audience to take the next step you want them to take. It should usually be located at the end of your content or ad, and it should invite your readers to do something that sparks their interest. Whether it’s to learn more from your website, view a video, buy your products, or enroll in your free course, your CTA should be clear for successful conversion.

 

10. Invest in Paid Advertising            

If you’re not yet using paid social media advertising for your business, you’re missing out on possible customers. Investing in this paid advertising will help you amplify your reach, enhance your targeting, maximize your content marketing, and gather market insights that are crucial in growing and promoting your business online.

 

11. Use Hashtags Wisely                

Hashtags play a significant role in promoting your business on social media. It encourages users to look for specific information from a particular niche in a sea of other content. Adding hashtags for your business varies with each social platform. With proper use, it will increase your engagement, attract more followers, and help strengthen your brand image.

 

12. Keep an Eye on Your Competitors                

Knowing what your competitors are doing on social media will help you build valuable insights and grow inspiration for your marketing strategy. You don’t want to copy them, but it’s best to monitor how you as a brand could modify yourself and stand out from the competition.

 

13. Be Active and Have Fun!          

Being active on social media is the key to your successful business. You don’t want your audience to wait for ages to see what you’re up to. Instead, you want to make a consistent effort in posting to your socials. Suppose you’re having trouble staying active on social media. In that case, there are helpful scheduling tools such as SproutSocial, Hootsuite, and CoSchedule to quickly improve your content planning. Or, you could always hire a professional team, like Salt Rank, to post and monitor your social media platforms. Lastly, have fun and love what you’re doing!

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.