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8 Reasons Why Every Small Business Can Benefit From a Mobile App

If you’ve thought about if your business needs a mobile app, then you certainly aren’t alone. Creating a mobile app is a big deal for your business, so you’ll want to know why it’s important for business in the first place and the advantages it will bring to your small business. Here we will show you why your business should have an App, as well as the marketing and functional benefits of mobile applications for small businesses, and how mobile apps are used in business. 

Should Your Small Business Have a Mobile App?

By the year 2019, more than 1/3 of people on the planet had obtained a mobile smart device like a smartphone or iPad. The significance of this statistic is immense. It’s a means of communicating with an untold number of potential new customers.

 

Creating a mobile business app can provide unique marketing opportunities and let you connect with your target audience even easier. There are also other advantages that will let you pull ahead of competitors who don’t have their own mobile App

1.) Communicate Easier and Collect Valuable Data

The first reason that your business should have a mobile app is so that you can enhance the way you communicate with customers and clients. So much information can be available with one push of a button, or in this case, with one tap of an app. This has created new opportunities for direct communication between businesses and customers. Apps can also collect information from their users, making apps a great way to obtain invaluable information from customers. Information such as buyer personas and shopping behavior can help you to develop better marketing strategies.

2.) Communicate Faster and Reduce Bad Reviews

Your customers need a way to be heard and to communicate with you easily. The most frequent reason for them communicating with you is to ask a question about your service or order they placed with you. They might also wish to complain or leave feedback. The goal of an app developer is to make this easier for customers when designing their App. The idea is that if a customer can reach out quickly to a business and voice their concerns, they will then be less likely to leave a negative review. 

3.) Reach New Target Demographics

A mobile application is an extension of you and your business. Therefore, it represents an opportunity for you to stay true to your brand and, at the same time, see how it can be shown on a totally new platform. Maybe even in a brand new and innovative way. You can also see the App as a different advertising platform for your business. A platform that you have complete control over. Best of all, you can say whatever you want your brand to say and get more exposure and awareness from that. 

 

When an app developer makes a mobile app for business, the App should allow the business to reach new potential audiences. Since it’s a new platform for your business, you will have a chance to reach a new demographic of people who use apps more than web browsers.

4.) Increases Customer Loyalty

An app developer can also develop their App so that it will let popups and notifications be provided to users instantaneously. If the information is helpful for them, for instance, giving them exclusive offers and deals, it’ll help you create a more loyal customer base that values your App.

 

A man using an app on a smart phone 

5.) Encourages Repeat Sales

Perhaps your business already has a loyalty program or is considering adding one to encourage more purchases. If that’s the case, then you’ll want to create a loyalty program via your App since this is an effective way to build and create a community for your customers. When customers can get rewards for the money that they spend, they will be more likely to keep spending more. After all, everyone loves collecting points by doing things they would have been doing anyway. A mobile app makes this process much faster and more convenient for people. 

6.) A Potential Edge Over Competitors

An essential benefit of mobile applications in business is that you’ll be able to really stand out from your competitors. Apps are becoming more and more relevant in business today, and their use for business purposes is a trend that cannot be ignored. Of course, it hasn’t become widespread in every single industry out there yet, which means that you may be able to get an edge on the competitors in your industry.

 

You might be wondering in what ways does simply having a mobile app give you an edge over businesses without one. Here are a few key ways:

7.) Creates a Barrier to Entry

If you offer your service or products via an Android App or through iOS, then new competitors will be forced to do the same, which will require considerable effort from them. So, this effectively raises the barrier to entry for new competitors in your market.

 

Also, having a mobile app will let your business sell things in new and interesting ways that can help you beat the competition.

8.) More Portability

A mobile app for business can give you extra advantages when in the field. Your App can function wherever your customers are, even when there is no WiFi when they are connected to mobile data. This can be especially useful for businesses in rural areas that lack an internet connection. So, a mobile app, in this case, would drastically improve the user experience. Improving the user experience is probably the main reason to create a mobile business app. Connecting to your business should be easy and require little effort from your customers.

Conclusion

Your small business needs an app to overtake your competitors. You probably already have a website that lets you interact with customers at this very moment. It might be a simple site, or maybe you provide your service through a web portal (via an online store, product configurator, booking system, etc.). Overall, customers have a preference for making payments through online apps more than mobile-friendly websites. So, contact Salt Rank today, and an app developer will help create the perfect App for your business. 

7 Ways a Web Design Agency Can Help Give Your Website a Facelift in 2022

A new year means it’s time to give your website a facelift!

 

It’s that time to re-evaluate your progress, see how well it’s been going, and make adjustments as necessary. It’s also a good idea to start forming new routines and habits.

 

Your WordPress website is no exception.

 

Or perhaps you don’t yet have a website, or you just have a very simple website that you don’t know what to do with. You might then ask why I should even have this website?  

 

The Purpose of a Business Website

The purpose of a business website depends on the type of business.

 

For example, if you’re an author, you’ll want to show off your books and perhaps even sell them right on your website. If you also offer other services like teaching or editing, you’ll want to promote those on the site.

 

If you have an e-commerce website, you’ll be trying to attract qualified customers and get sales.

 

Basically, your site should serve more purposes than simply acting as a brochure for your business.

 

Anyone can make a “brochure” website. However, making a clean, effective, and professional business website is harder. The average person with little experience in web design may want to work with a web design agency for the best results. 

Achieve the Best Results

Speaking of results, are you happy with the results you’ve been getting? If you’re totally satisfied with the volume of traffic you’ve been getting, and the boost that it gives your business, then you’ve succeeded!

 

…but if not, and you’re aware that more growth is achievable and desirable, then this is the best time for you to analyze and make improvements.

 

There are many things that you’ll want to take into consideration. The following are 7 ways you or your web design agency can fix your website to attract more visitors and increase sales. These benefits apply to any kind of website about any industry or topic. With these 7 website aspects, try to be as objective as possible.

1.) Make a Better First Impression on Visitors

Ask yourself this: is your WordPress website welcoming to new visitors, and does it encourage them to stick around? Or does it scare them off in seconds?

 

If you aren’t sure, check your Google Analytics.

 

Things you’ll need to know are:

  • Do visitors check out more than one page, and how long do they hang around on your website?

  • Do they leave the first page that they landed on? This is known as a bounce.

  • If you aren’t sure how to use Google Analytics to view this information, a web design agency can help you.

2.) Make Your Business Clearer

You might assume that your business is perfectly clear, but it’s still important not to assume such things.

 

We’ve seen local business websites that don’t even list their address or what part of the country they’re located in. So that’s a good example of a business not being clear.

 

Or perhaps you freelance and do two very different services for different types of audiences. Is your website clear enough to entice both kinds of visitors to hire you?

 

It’s possible to make this work, but it will take some planning and ingenuity. 

3.) Create Better Navigation

Good website navigation should be easy for visitors and logically arranged. When it comes to navigation links, make them concise, clear, and helpful for visitors so that they can find what they need (preferably in a few clicks or less).

 

When visitors are looking for an explanation of your business and services, they expect to find an “About us” or “About” page. Therefore, that’s what you should name it. There’s no creativity with that, but there doesn’t have to be – it just needs to be clear. Navigation, more than anything else, should be crystal clear to everyone.

4.) Make Your Website Easier to Read

For this, we aren’t referring to how good the content itself is. Instead, we’re talking about how the content looks on the page.

 

Is it inviting to read? Does it make the reader want to keep reading to see what’s next? Again, design and formatting play a big role in this.

 

As for content quality, it should be as good as you can make it (of course). However, no matter how good it is, if it’s hard to read in visual terms, then it’s dead content. No one will want to read it.

 

If you’re going to be giving your website a facelift, the text on the page is one of the first things to look at. If you aren’t sure what the best way to format your text would be, a web design agency will know how to attract readers. 

A web developer works on coding a page

5.) Improve Your Copy

Does your copy come across as friendly and focused on the visitors?

 

You may think that the purpose of your website is to represent yourself, but that’s not really what it’s about. What it’s actually about is how you can solve the problems that your readers have. So there’s a big difference. 

6.) Improve Your Sales and Marketing

Suppose you offer products and services but don’t mention these anywhere else on your website except your sales page. In that case, you need to work on this aspect of your website’s content.

7.) Improve Website Security

Https is the bare minimum of website security these days. If you don’t have this, a large chunk of your visitors will not want to stay on your website. The “this site is not secure” message from Google is a huge red flag for visitors. And if you sell directly through your website with a product page and checkout form, then informed visitors will certainly not want to purchase from you.

 

Thankfully, it’s incredibly simple to get https for your website domain. So if you haven’t done it yet, then do this first before doing anything else.

 

Conclusion

You’ve now seen the 7 ways a web design agency can help revitalize your website. Improving your website can be a two-part battle: knowing what problem areas to fix and then objectively reviewing your website to make the necessary corrections. A web design agency can help greatly with both parts. So if you’re ready to give your website the facelift it deserves, contact Salt Rank today.

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