6 Key Ways That Custom Printing Solutions Can Elevate Your Marketing Plan

A group of designers working on creating custom printing solutions for a client

In the era where digital content is king, many are quick to dismiss printed materials as a viable marketing tool. Viewed as ‘old school’ or ‘too traditional’, many newer businesses are foregoing adding custom printing solutions to their yearly marketing campaigns. This, however, could serve to be a huge mistake, as there are many benefits to adding these tangible materials to your advertising efforts.

That is why today, our Salt Rank team wants to take the time to outline a few of the key ways that print marketing is still an incredible and relevant tool used to build your brand and reach new customers. While we are the pros at digital marketing, we fully understand the value of printed materials as well. Continue reading to get all of the details!


#1.) Cost Effective Marketing

If you’re worried that printing materials are too expensive and won’t work for your budget, it’s high time to think again. In fact, using printed materials is now more affordable than ever thanks to technology and other cost saving measures. Whether you are a small business or a well-established company with a large consumer base, there are many solutions out there to fit your needs.

At Salt Rank, our team works closely with you to find out your budget, what exact materials would benefit your business the most, and then create a specially curated approach to your custom printing solutions. This means that you’ll never get more – or less! – than you need. We are more than happy to provide you with a free consultation at your convenience.


#2.) Build Brand Awareness

A major component of having printed materials is to better establish your brand and build your overall brand awareness. Utilizing custom printing solutions are a great way to deliver your message, showcase your logo, and become more immediately recognizable to your target audience. Whether you want to launch a new line of products, or simply solidify the brand you already have, turning to printed materials is the way to go.


#3.) Use Brochures to Share Information

When out at an expo, trade show, or similar event, you are going to encounter a high number of potential customers. While having a user-friendly website is extremely important, if you don’t have any marketing materials to hand out as promotional items, your business is going to get lost in the shuffle. Providing those who are interested in your product or service with a brochure or informational pamphlet is a great way to communicate who you are and what you do.

In addition to this, you will also be able to provide them with contact information so that they can follow up should they have any questions or decide to make a purchase. Sometimes, consumers just need a bit of time to compare options or think over a decision prior to buying something or booking an appointment.

A smiling young woman reviews a travel brochure

#4.) Business Cards Add to Your Credibility

Do you want to make a lasting impression with your customer while also establishing your credibility? Of course you do! Business cards have been a powerful marketing tool for a very long time, and even in the digital age, this fact isn’t changing. Being able to hand a customer or a potential business partner one of your cards can create a meaningful and powerful impression.

Business cards add to your credibility in a few key ways, including:

  • Solidify your brand
  • Share vital contact information
  • Include your title
  • Establish trust with your customer
  • Provide patrons with an easy way to contact you

If you have yet to add business cards to your marketing materials, Salt Rank can help! By investing in these as a part of your custom printing solutions, you are sure to see the fruits of your efforts.


#5.) Establish Customer Loyalty

Expanding your business and trying to reach new customers should always be a part of your marketing strategy. However, don’t underestimate the power of establishing customer loyalty. Repeat customers aren’t just the ones who are keeping your business afloat by returning time and time again. In addition to this, they are the ones who are sharing positive stories with their friends and family. Word of mouth is one of the best ways to promote your business, and having marketing materials that can go with it is even better.

Picture this: you own a beauty salon and you’ve just given a customer the best haircut of their life. They are leaving your business sporting tangible evidence of your hard work. When a friend or coworker comments on their hair the next day, that satisfied customer can hand over your business card and let the other person know exactly who it was that helped them. This is how you combine word of mouth with custom printing solutions to elevate your business, retain customers, and generate growth, all at the same time.


#6.) Many Options to Choose From

Last but not least on our list is that marketing materials are not one size fits all. While we highly recommend investing in the staples such as business cards and flyers, each business is unique with its own special set of needs and goals. Working with an established and reputable print marketing company, such as our Salt Rank team, will help you to narrow down what you do and don’t need. The options for marketing materials are virtually limitless, ranging from flyers to brochures to banners. Knowing what strategy will work best for you is what will allow you to get the most bang for your buck and capitalize on your advertising dollars.


Contact Salt Rank Today!

If you aren’t sure where to begin when it comes to custom printing solutions, have no fear! Our Salt Rank team is excited to help you navigate the world of printed marketing materials. When you work with us, you will be assisted by a team of designers who will incorporate your brand, including your logo, colors, and font, into beautiful, eye-catching materials. From there, you can expect a timely turnaround and receive your items right to your door.

To learn more about our process or to book a free consultation, contact us today!

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About the Author: Autumn Huerter