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Better Blogging: 15 SEO Best Practices You Need to Implement

If you’re a blogger, chances are that you’ve heard a lot about SEO. SEO is the process of driving traffic to your blog through the search engines like Google, Bing, and Yahoo and gaining better rankings on search results. This blog post will provide some tips for getting started with SEO by providing 10 basic best practices that bloggers can implement to enjoy better blog rankings and drive more traffic to their blogs through the use of Kansas City SEO services.

 

1. Use Title Tags

Every blog post needs to have a Meta title tag, and it is important that you use the keyword that you are trying to rank for in this title. In addition, you should include the same keyword in your blog post’s header tags or H1 tags. When you have these two things in place, you will be able to create a better SEO strategy.

 

2. Use Keyword Rich Headers and Descriptions

It is important that every blog post has relevant keywords as part of its header tags, but it also helps if you throw these keywords into the description of your blog posts as well. You should always try to get your keywords into the header and description.

 

3. Choose Appropriate Keywords

Using words that are related to your blog post’s main topic will help increase your blog’s search traffic through the use of relevant keywords. The process is simple—all you have to do is find a number of related words that can be used in the title tag, H1 tag, or H2 tags for a blog post and use them in place of the keywords you would normally be using for that text.

 

4. Create Useful Content

You can have all the right keywords in place, but if the content of your blog posts is not useful, readers will leave your site. Search engines put less weight on keywords in blog text that are not helpful to their users. By creating useful content, you will get more traffic to your blog and rank better in search engines.

 

5. Link to Relevant Sites

One of the best ways to gain better search engine rankings is by getting other sites to link to yours. This is not as easy as it sounds, however, since you need a lot of good links for this method to work well for you. One way of doing this is by participating actively in discussion forums like Quora or Yahoo Answers and answering questions that are relevant to your blog posts.

 

6. Avoid Link Schemes

Link schemes are a way that search engines can determine if you are trying to game the system or have other ulterior motives for using them. Paying someone to do this for you is against search engine guidelines, so avoid doing this at all costs. This can result in your blog losing rankings and traffic in search engines.

 

7. Never Double up on Blog Posts

It is important to avoid double posting. Search engines penalize sites that do this by giving less weight to their blog posts. It is always better to be safe than sorry, so avoid double posting at all costs. Instead, make sure that your blog posts are unique.

 

A woman typing on her computer while sitting at her desk 

8. Use the Right Tags for Your Blogs

Keywords in the tags of your blog post or even the title tag can help you to rank better in search engines. The same applies to descriptions that you use for your blog posts. It’s always better to include relevant keywords in these rather than copying from a blog post’s title or description.

 

9. Incorporate the Use of Kansas City SEO Services

It is easier to rank better for your blog posts if you use a Kansas City SEO Company that specializes in this niche. Not only does it help to gain these rankings, but it will also allow you to enjoy better traffic from search engines.

 

10. Use Internal Links

Having page links for all your posts will help other visitors find more information about the topics that you have discussed in your blog. You should always make sure that every blog post is linked to another on your blog as much as possible. This is a great way to improve your search engine rankings and traffic.

 

11. Create an SEO Friendly Header Tag

Whenever you create a blog post title or header tag, make sure that it is SEO friendly and uses keywords that are relevant to your blog post topic. Avoid making your header tags too long, and be sure not to use irrelevant keywords.

 

12. Optimize Your Blog Post Form

Create a blog post form or use a plugin to improve conversion. If you’re getting a lot of traffic from search engines, then you most likely are using an RSS feed. This could be on your blog or on another site like Feedly. The reason that RSS feeds work so well is that they allow your visitors to subscribe to your feed so that they can get updates when you write new entries and when you publish new posts.

 

13. Write Social Media Links in Your Post Titles

When you write blog posts, make sure to include a link to your social media. This could include your business’s Twitter account, Facebook profile, or Instagram profile in the title of the post. This will help improve your blog’s traffic and chances of being found by other people.

 

14. Add Author Information to Your Post Titles

When you write blog posts and include a photo of yourself, make sure that the URL to your Facebook page is in your title. This will help people find you, and the more people that are interested in you, the more traffic your blog will get.

 

15. Use an Image With All Content

Similar to using an image with each post, you should use an image on every page of your blog. You can use an image that is related to the topic that your blog post is about or a picture of you. This will help people remember you and your blog and might even inspire them to start reading more regularly.

 

Kansas City SEO Services 

When you are ready to integrate SEO into your blog, there will be a lot more to learn, but it is never too late to start. If you have started and it’s been unsuccessful but want to improve, these tips can guide you in the right direction. By implementing these ten best practices for SEO, your blog will be more effective for search engines and get the traffic it deserves.

 

Salt Rank’s Kansas City SEO services for small businesses and enterprises can help your business grow in new ways you may not have considered. Contact us today to learn how we can help you with your blogging strategy. Like salt can enhance flavor in a dish, we can enhance your blogging efforts.

Thinking of Using SEO Services? 12 Important Questions to Ask First

SEO (Search Engine Optimization) is a term used to describe the process of making a website more visible in search results. Companies sell search engine optimization services to make their clients visible in searches. These services include advertising on other websites, buying links, and increasing social media presence. It’s a big business, and those services are no different from any other product sold in that they need to be vetted before deciding if the benefits will provide a good return on investment. This blog post will serve as a checklist of questions to ask an SEO provider before engaging their services.

 

1.) What Is Your Philosophy and Approach to Achieving Results?

This question is an opportunity to see if the content produced or written by the company will be relevant or attractive to the search engine. You could ask if they are using best practices when writing website content. You may ask what the process and frequency of checking rankings are. That way, you can assess whether it meets your needs. If someone doesn’t have a philosophy of how they do things, it’s probably not a good sign.

 

2.) How Much Does SEO Cost My Business?

Most SEO companies are in it to make money, and they will charge you accordingly. So you must understand how much an SEO package will cost you. Costs might be based on a per-month basis and the length of time that you will retain the service. Inquire about renewal options, as most companies offer discounts for continued services.

 

3.) Which Search Engines Do You Personally Work with?

If you have a website that is not focused on just one or two search engines (i.e., Google, Bing, Yahoo, etc., or the social media platforms), then be sure to work with a company that reaches a balanced presence on each of the major search engines.

 

4.) Do You Have a Paid or Free Service?

Paid services may include more regular reports and monitoring than free services, but it’s not always the case. Free services tend to be less frequent and lack the detail of paid services. Some free services include the necessary information, while others are more of an advertisement to buy the service.

 

5.) Do You Guarantee Your Work?

Most companies that provide search engine optimization services offer some guarantee on their work, and some may even offer refunds if you’re unsatisfied with what they do for you. In addition, you may have a clause in your contract that allows you to have the work done again if you’re not satisfied.

 

6.) What Is Your Professional Background?

What are their qualifications for providing search engine optimization services? Do they understand the need for keyword research, or does it appear that they just worked it out as they went along? Typically, one should try to hire companies that have worked on similar sites in the past and can show results. However, if they don’t have a lot of experience, they may not be able to give you the guidance and direction you need.

 

7.) Do You Have Any Certifications?

When it comes to IT services, certifications are usually a requirement for obtaining employment with a company. So it stands to reason that those same companies should have their key employees certified in the same way. Look for companies that have certifications that demonstrate how well they understand how to optimize search results.

 

8.) Can I Check Your Work?

You should be able to ask your provider for a sample report that demonstrates the effects of their work. This will help you assess whether or not you can trust them so you can give them access to your site. If they don’t have one, do they intend to provide it in the future? In addition, you may be able to obtain other types of reports, such as submissions on social media.

 

Two business people looking up search engine optimization services

9.) Are You Confident in Your Ability to Rank Well?

It’s nice if someone has confidence in their ability to do what they do, but how can you know that they mean it? For example, some companies will promise to rank for certain keywords. If you’re unfamiliar with SEO, this may have a bit of intrigue. But sometimes, those promises are made without the necessary background work and keyword research to rank well. Doing research and checking rankings will help you ensure that they will deliver.

 

10.) Do You Believe in Adding Value to Your Clients?

You want to ensure that the company understands the importance of adding value to your clients. They should fully appreciate the challenges of getting and keeping a strong position in search results. If they don’t get that, they may be unable to help you.

 

11.) How Will I Assess the Success of Your Services?

Many SEO solutions have reporting features that can be given to you. If they don’t have this information, they should be able to provide you with pointers on how best to collect it. In addition, you should be able to get a report on an ongoing basis that details the progress of the campaign.

 

12.) How Long Does It Take to Show Results?

Once a site has been optimized, there should be a short period in which the results can be seen. After that, they should maintain the same level of visibility. The longer it takes to show results, the more likely you will need the services again. Therefore, give the provider a timetable so they know what to expect at various stages in their campaign.

 

Contact Salt Rank Today

These questions should help you determine whether the company is providing the best search engine optimization services. Of course, you can always ask for more information about their process and how it will work. If they are confident in their abilities, that’s a good sign.

 

We firmly believe that every business deserves a shot at recognition and that having a website in this day and age is essential. So contact us today to learn how Salt Rank can help you with your SEO strategy. Like salt can enhance flavor in a dish, we can enhance your SEO. For more information, be sure to contact us today!

The Importance of Blogging and How to Make The Most of This Marketing Tool

Blogging is an online journal where people record their thoughts, ideas, and opinions about anything from fashion to politics. A blog community is made up of people who are interested in topics similar to the one you want to discuss. These communities offer a wealth of information and advice that can help you improve your site and promote it more effectively. The more time you spend on your blog, the more likely it will rank higher in search engines, thus providing you with a wider audience for your products and services.

 

Blogging is an effective way to generate content and traffic that can improve your search engine rankings. As long as you write well, the blog is a great marketing tool. And if writing isn’t your strength, there are Kansas City SEO services that can help. This post will provide you with tips on how to make the most of your blog and keep it relevant.

 

How to Make the Most of Your Blog

1.) Develop a Unique Voice

The tone you use in your blog can make or break it. It’s important to use a unique voice and tone that is clear and concise. People will search for the information you provide, and if what you write is not relevant to their needs, they will leave before reading a word. In addition, everyone has their own sense of humor, so make sure what you write about is lighthearted and easy to read. Avoid using words that might confuse your readers, and keep your content brief and to the point.

 

2.) Use Credible Sources

When you write about a topic, whether it’s political or fashion, make sure you’re credible. If people doubt what you say, they won’t come back and read more of your information. Provide reliable sources of information so people can read more on the topic and learn more about it. There are many sources of credible and reliable information you can use.

 

3.) Write On A Schedule And Stick to It

People visiting your blog expect to see new content frequently. The more information you provide, the more likely people will come back for more. If you don’t have time to write on a regular basis, provide information in short pieces rather than in long ones. Keeping your blog fresh, informative, and entertaining will keep people coming back for more.

 

4.) Use Images To Make Your Content More Interesting

People like pictures in their content, so include images with any relevant posts you write. This is a great way to attract people to your blog and provide them with a reason to come back again in the future. You can also use pictures you have shot yourself or found on Google Images, Flickr, or the Web.

 

5.) Do Research And Link Back To Credible Sources

When you write about a topic, do some background research to find out as much as you can about it. You can then use this information as the basis for your posts. Not only will you be providing your readers with relevant information, but you will also link back to credible sources where they can dig deeper for additional information.

 

6.) Keep In Touch With Other Bloggers

Join a blog community or forum where you can get to know other bloggers and discuss topics that interest you. Not only do these communities help you stay abreast of the latest trends, but they also provide you with readers for your blog. You can gain insight into what works and what doesn’t from the blogger who is successful because they spend a lot of time blogging. By learning from the bloggers with large followings, you will gain the ability to create your own successful blog.

 

A female small business owner writes a fashion blog

The Importance of Blogging

There are many reasons why blogging is important to your marketing strategy. If you write well and keep your content relevant and exciting, you will encourage people to return again and again. Below, our Kansas City SEO services will discuss the importance of blogging and provide information that may be useful for beginner bloggers. 

 

1.) Helps Builds Loyalty And Trust

A potential customer may only consider all the positive things about your product, but don’t forget to mention any negative aspects as well. Avoid sales pitches and focus on giving each potential customer all the information about your product. Demonstrating the value of what you offer is key to building trust and loyalty with your customers.

2.) Content Is King

Content is what will help your blog become successful. Before you publish a single post on your blog, make sure you have something to say. When you are writing about the product or service you are selling, focus on providing relevant information that is helpful for your readers. It’s important to give people value for the time they spend reading what you write. They will be more likely to return again and again if they feel like their time is not being wasted by reading useless content.

3.) Makes Visiting Your Site Easy

The more you blog, the more you will learn. You will begin to develop a sense of what works and what doesn’t. This information can be used to improve your site and give your readers exactly what they are looking for when they come there. Avoid trying to include everything you know about the topic because it will create a large volume of content that is hard for people to read. Keep it short and easy for them to digest.

 

4.) Provides An Opportunity For Customer Service

If you provide quality content on your blog, people will want to return often. One of the best ways to keep customers coming back is to provide great customer service. If they have a problem with their purchase, they can read and respond to what you have written on your blog. This will help them feel satisfied with the sale and give them a reason to return again in the future.

5.) Builds Brand Recognition

When you build a strong brand, you increase your chances of generating more sales and developing a loyal following. It’s important to provide interesting content on your blog that will keep people coming back. You can also use the opportunity to post pictures of employees and show them at work. By doing this, you develop trust with your customers and give them a reason to come back again in the future because they like what they see.

Conclusion

Kansas City SEO services offer any assistance you want, so make sure to contact our team here at Salt Rank! Nowadays, blogging has become a powerful tool to ensure your business growth on the internet. Blogging can make your website popular in your local area and the whole world within a few weeks so that you can get more customers to visit your business and finally increase sales of your product or service.

15 Tips for Creating the Best SEO Friendly Blog

You’ve been blogging for a while, and you’ve got a good following of readers. But without the right keywords, you’re looking at a long, slow tumble down the Google rankings. Here are the top 15 tips for making your posts not just great content-wise, but also keyword optimized so they pop up higher in search results. These are all courtesy of our team here at Salt Rank, as we are well known for our expert SEO services.

 

1.) Focus on One Topic Per Post

This will make your blog post easy to read and navigate. This will also help with SEO. When you hop from topic to topic, you not only make it confusing for your readers, but Google doesn’t know what your post is about, and they rank it lower in search results. (Don’t worry – you can still post multiple times a day.)

 

2.) Use Keywords Naturally

This means using the right keywords, not just stuffing them in wherever possible. “Bread” and “bread recipes” are good keywords to use in the title but bad ones to use in the body of your post. This is because they’re too obvious. Instead, you want to target more specific terms that have less competition. For instance, if you’re writing a post about sandwiches, try using less generic terms like “tuna fish sandwiches” or “grilled cheese with tomato soup.”

 

3.) Stay Relevant

Most bloggers focus too much on traffic numbers rather than ranking higher for their chosen keywords. The problem with this strategy is that Google sees you as spammy if you’re only targeting a small number of very specific terms. You need to be relevant. When you write about topics your readers care about and avoid random off-topic posts, it will lead to better rankings overall.

 

4.) Use Transition Words

It’s easier to write with transitions when they’re already in your mind. Think about what you want to write about and how it fits into the topic, then use text phrases like “in other words” or “on the other hand.” This will make your post flow more naturally and read more easily, which makes your readers happier.

 

5.) Link to Existing Content

If you’re linking to another article, blog post, or video, be sure to use a link anchor. Here’s an example: Your blog post “How to Make a Delicious Bacon Sandwich” includes a video that shows how to make a bacon sandwich. You want the reader coming off your blog to be able to find this video on YouTube. So, to make this action easier for them, make your link an anchor instead of a destination link.

 

6.) Optimize the Length of Your Article

Longer posts rank higher in search engines. This is because shorter posts are assumed to be spam, and Google wants to show its searchers the best of the web. Search engines also prefer posts that are between 500 and 1,000 words (or even less). However, if you’re writing a blog post, do your research to make sure that you include enough relevant information to keep the reader interested.

 

7.) Optimize Your Images

Larger images are great for social media platforms like Pinterest and Instagram. But they can have a negative effect on your blog. Too many images in posts can slow down the reading process and lower the ranking of the whole post. Pick one or two images that enhance your content, and make sure those are the only ones you use.

 

8.) Use Multimedia

Instead of adding lots of images, add a video. This will make it easier for Google to understand your post and rank you higher in search results. Interesting videos also encourage readers to stay on your website longer (which also helps with SEO).

 

9.) Write in Bite-Sized Chunks

People are busy, and they don’t have time to read long posts. They want something that’s clear, and that leaves them wanting more. Don’t try to cram something into a blog post that you could instead write as a mini blog post. Keep your post focused and include only the most important information.

 

A young woman works on her computer

10.) Include a Keyword in Your Title

If there is one thing our expert SEO services need you to know, it’s that keywords matter. Make sure your title contains relevant terms. Put these terms where most readers will see them without being too obvious about it. You want them to read the title and immediately know what the post is about. Then they’ll click through and read the body of your post. This is known as “bait” when done well.

 

11.) Segment Your Target Audience

Your SEO strategy is going to be different if you’re targeting business owners, stay-at-home moms and dads, or teenagers. You need to make sure that your content is specific enough to appeal to these different groups. If you do, it will help you rank higher in search results for a variety of terms.

 

12.) Use Hashtags For Social Media

Hashtags are not just for Twitter and Instagram anymore – they can also help with SEO. Make sure you’re using hashtags correctly, especially if your blog is on social media. There are different types of hashtags, and careful use of these will help you to rank higher in search results.

 

13.) Write a Meta Description

The meta description is the last thing that search engines see before they rank your post. It’s essentially an advertisement for your post, and it contains a lot of information. Make sure it’s understandable, and try to be as informative as possible.

 

14.) Consider Hiring Expert SEO Services. 

You don’t need to be a certified marketing professional to make your blog more search engine friendly. But you do need someone to help you design and write the content that will attract those high-quality search results. And most importantly, you’ll find it much easier and more efficient to write a new post if your writer has done all of the hard work for you. Hiring expert SEO services is the best way to go and are very much worth the investment. But, if you’re on a tight budget, you can easily do it yourself by reading some of these tips here.

 

15.) Be Original

Your blog isn’t a place to show off your opinions, your authority, or your personal attacks. Instead, you want to be original. Give useful information that’s not available anywhere else on the web. To do this, you need to do research and ask yourself questions like: Why would people care about this? Or: How is this different from what they already know? These questions will help you come up with ideas of your own and post original content.

 

Conclusion

These tips will help you craft posts that are more appealing to people and search engines alike. But remember that editorial judgment comes first. If a post works, it works. If not, try again! You can’t write the perfect blog post overnight, but you can get closer each time you write one.

10 Must-Read SEO Tips Perfect for Beginners

SEO is a marketer’s best friend. With over 30% of the world’s population on the internet today, it can sometimes be difficult to get your blog posts on Google or any other search engine. This is where SEO comes in. If you want to get your blog posts seen by millions of people, it’s a crucial component to use SEO wisely. 

 

However, SEO is not an easy thing to master; there are several algorithms that search engines like Google use to determine which results appear at the top of their search engine. Below are some basic tips courtesy of our Kansas City SEO services

 

 

1.) Write Quality Content

This is one of the most important aspects of SEO. To have your posts seen by millions, you have to write quality content. Simply placing the right keywords in random places will not get you very far. Instead, write content that is both informative and interesting. Write blog posts that do not only serve a purpose but are also entertaining and fun to read. If you make your readers feel like they wasted their time reading your post, they will most likely not return to your blog again.

 

 

2.) Use Keywords in Your Titles, Tags, and Urls

As you are probably aware by now, Google and other search engines look at certain keywords when they determine which posts appear on their search engine. Using these words as part of your title will help to get your post seen. However, if you want Google to show more of your posts with the same word, separate each word by a plus (+). For example, if you were writing a title about SEO techniques using the word “expert,” it would look like this: SEO for Experts (+SEO for Beginners).

 

 

3.) Check Your Grammar and Spelling

It is no surprise that Google and other search engines are looking at the content of your post before deciding whether or not it should appear on their search engine. Therefore, you want to make sure that your post is well written and easy to read. If you find that your post is missing a keyword or two, leave it out. After all, you don’t want to give Google the impression that your post is filled with misspellings.

 

4.) Use Keywords as Often as Possible

As I mentioned earlier, it is easy for Google and other search engines to determine what keywords are in your post by looking at the content. However, it is sometimes impossible to make posts containing certain words without using them at least once within the body of the article.

 

Therefore, you should use these words whenever possible so that Google can determine whether or not they are in your post. For example, you could write a post with the words SEO tips without using the word “tips” because it isn’t in the body of your article; however, you would have to use it at least once somewhere within the body of the article.

 

5.) Use Short and Descriptive URLs

To get your posts seen, you are going to have to include the URL in your blog post. However, it is often forgotten just how important it is for your URL to be short and descriptive. Instead of using a long URL that does not describe what your article is about, use a short and descriptive one. For example, “tips-for-beginners” describes exactly what the article is about; therefore, it is easy to remember and share with others.

 

6.) Make Your Blog Look Attractive

A well-designed blog is an attractive one. You must make your blog look as professional as possible. After all, if visitors are not attracted to the blog, they are likely not going to spend time on it or come back for more. Therefore, use simple and elegant images or designs for your blog posts. You can also use a font that is clear and easy to read, such as Arial or Calibri, for a more professional appearance in the content of your articles.

 

A man writing a blog in a coffee shop

7.) Generate Backlinks

Backlinks are essential to SEO and can often raise the search engine ranking of your blog posts. However, they are difficult to obtain if you do not want to wait months or even years until you see a change in your rankings. To generate backlinks, make sure that every post you publish on your blog contains a backlink somewhere within it.

 

8.) Write Natural Language

Finally, you must write in natural language when writing posts on your blog. Instead of using vocabulary that is too complicated, it is better to use words that are simple and easy to understand. If you want your posts to be seen by as many people as possible, write in an approachable way so that they can immediately understand what your post is about.

 

9.) Use Both Internal and External Links

Internal

You should use internal linking whenever possible. For example, instead of having a blog post on your website that contains the word “tips,” you can include a link to your article in another one that already has the word “tips” mentioned. However, make sure that the links are not only easy to read but also easy to see at a glance so that visitors understand what they are supposed to do with this information.

 

External

Use external links whenever possible. If you want to get your blog posts seen on a search engine, it is not enough to use internal links. You need to make sure that your backlinks are both easy to read and visible. Therefore, it is better to use an external link instead of a generic one that does not describe what the article is about.

 

10.) Optimize Your Graphics

The graphics that you include on your website are also important when it comes to SEO. For example, if you want more people to see your posts on a search engine, use keywords in your image file names and write clear, descriptive URLs for them.

 

Remember that SEO is a way to gain more views and visitors to your blog. However, if you don’t have quality content available for these people, they will not return to your blog again. Therefore, make sure that you provide valuable and interesting content for your readers. Also, try to be original and don’t simply reuse someone else’s blog post.

 

Conclusion

SEO is not easy for everyone; however, with these SEO tips, you can be successful and make money from blogging. If you are in the midwest and you need a website, contact Kansas City SEO services here at Salt Rank. We have been creating websites and doing Search Engine Optimization for many years, helping businesses grow and thrive. Our Kansas City SEO services also work within your budget to get you on the first page of Google not just locally, but all over the U.S.! 

5 Best WordPress SEO Tips for Beginners

Today, online visibility is very important for a company that is just starting out. Having a website for your company is very useful in dealing with customers and promoting your services and products. It also shows that the company is capable of growth and is knowledgeable in expanding their business online, thus showing potential to be bigger in the future.
 
A company that has its own website is also ahead when it comes to managing assets and work. It enables the company to store and process data online and delegate their work remotely to their employees.

 

The Importance of a CMS

Having a Content Management System (CMS) is one of the most efficient ways of managing your company’s website. A CMS helps users build and create their own websites without the need for coding or in-depth knowledge in programming languages. It can be used as a tool for editing and creating content to be displayed on your websites.
 
A popular content management system these days is WordPress. It began as a blogging website when it was founded way back in 2003, but it has quickly evolved into a tool that helps users create their own websites.
 
Websites such as BBC America and Time.com are all managed and created using WordPress. WordPress also has a community that helps each other out with different website-creating problems in this open-source platform.
 
This shows that WordPress is indeed a powerful and useful tool that can create different types of websites aimed at different types of ventures.

 

The Importance of SEO

Another important factor in managing your websites is knowledge in Search Engine Optimization (SEO). SEO is basically the different practices and techniques done during the optimization process. These techniques match a search engines’ algorithm on keyword searches.
 
Matching these algorithms helps increase your website’s incoming traffic and views by ensuring that your website will be prioritized during keyword searches in search engines.
 
Websites that are shown first during keyword searches are most likely fully optimized websites using SEO techniques.
 
Even if WordPress allows you to create a great website for your company, there is still a need to optimize the website using SEO to make the most out of your website. The strength of a website lies in its online visibility and ability to manage incoming and outgoing traffic. To make your website a big hit on the internet,  you can look for an SEO services company to help you get started on your website.
 
If you are a beginner in search engine optimization and website creation, here are some tips that will greatly increase your WordPress website using SEO.
 
SEO search engine results page

1. Secure a Good Internet Provider

A good internet connection is one of the essentials in getting high network traffic for your website. Having a faster upload speed has a direct impact on the SEO performance of your website.
 
If your site does not immediately accept incoming traffic, it may affect your visibility in search engine results, and the incoming visitors will decrease over time. Always choose the provider that offers a higher upload speed, even if it will cost you a bit more money since it will pay off in the long run.

 

2. Use a WordPress SEO Plugin

An SEO plugin is also helpful when creating your website on WordPress and optimizing it. The plugin will not necessarily make your website more optimized, but it will help you make the process of optimizing your website a lot easier. It will be a helpful tool that will guide you when optimizing your website on WordPress.
 
These plugins are safe from viruses and do not consume too much memory, so it is okay to download them onto your website. There are many free plugins available, and it is easy to install them right through WordPress. You can also consult an SEO services company to know more about this.

 

3. Choose a WordPress Theme Suited For SEO

WordPress lets you choose a theme for your website from its default choices. You can choose any of them for your website but take note that some themes contain scripts that actually slow down the response of your website to incoming traffic.
 
Additional designs, images, and other digital content may add to your website’s image but always consider if your website can still handle the added effects along with processing incoming and outgoing data.
 
These scripts may take too much time to be processed and affect the upload speed of your website. There are ways to check if the theme you are using slows down your upload speeds, so be sure to look into this when selecting your theme.

 

4. Set Up a Custom URL for Your Website

A website’s URL may also affect the visibility of your website on search engine results. For websites made on WordPress, there is an option that allows you to edit the URL to your preference. Remember to make the URL as unique as possible and include the main keywords related to your website’s content so that it will match the algorithms of different search engines, thus increasing the chances of your website showing up first on search engine results.

 

5. Optimize Your Title Tags & Meta Descriptions and Make Them Unique

The title tags and the meta descriptions are also important SEO factors. These are the words usually seen first by users, and it gives them an idea about the content of your website. This means that you must optimize these statements so that they will help in matching the algorithm of the search engines.
 
It helps to add keywords in the title tags and the meta description and make them as engaging as possible. This will attract curious users and will take them directly to your websites and earn you more visitors.

 

Optimizing a website on your first try is not as difficult as it sounds. All you need is WordPress, some SEO techniques, and a creative approach to making your very own optimized website. 
 
Just remember that SEO takes time. You will not see an immediate improvement. So long as you continue to build on your SEO strategy and keep up with it, you will see your efforts pay off over time.

 

 

How to Use Google My Business Effectively

Google plays a significant role in the success of hundreds of online businesses and companies today. Gone are the days where large tarpaulins and newspaper ads influence your physical store’s sales and customers. Now, you need to establish visibility in the world wide web, specifically on Google, for your business to thrive.
 
Most online enterprises know that to gain targeted visibility, your company must:
 

  • Create social media campaigns.
  • Create and optimize their website.
  • Do SEO or search engine optimization techniques to rank high in search engine results pages.
  • Develop media relations.

 
These are just four of the many methods out there that you can use to broaden your virtual reach. But as the market becomes competitive, you also need to step up your game.
 
One way to do that is to create a Google business listing or a Business Profile by making a free Google My Business account. Yes, you heard that right. It’s free!
 
Here is everything you need to know about Google My Business and how you need it to optimize your Business Profile.

 

What are Google My Business and Google Business Profile?

To be clear, Google My Business and your Google Business Profile are two different things.
 
Your company’s Google Business Profile refers to your business listing on the website. It is the one that appears on Google’s search engine results page and Google Maps whenever an individual searches for your company.
 
ANYBODY can create a Business Profile; it could be the business owner, a random internet stranger, or an automated business listing generator. Google just needs the business’s name, location, category, and voila–a Business Profile is made.
 
Once a Business Profile is up (whether you know about it or not), consumers can then leave reviews and comments about the business, ask questions, answer queries, and even add photos. Further, it can include any information that Google pulls in from websites across the world wide web.
 
For business owners, having a Business Profile without their knowledge can be quite horrific. Anyone can put anything in there, even misleading information and answers. Prospective customers and loyal ones may search your business and see the unruly information and photos on Google. One look at it, and they may decide to look for another store that seems more legit and responsive.
 
So, how can you solve this nightmare? By creating a Google My Business account. A Google My Business account will give you access to your Google Business Profile. You can customize, enhance, and optimize it to boost its visibility and effectiveness.
 
As with traditional SEO, your listing should include specific keywords and phrases so Google can pick those up and feature your business on the SERP’s first page, preferably at the top. 
 
Google search showing Google profile on listing

4 Ways to Optimize Your Business Profile Using Google My Business

Now that you can access everything in your Business Profile using Google My Business, it’s now time to optimize it to convert more customers and boost your ranking. Here are four smart ways on how you can do that.

 

 1. Complete Your Business Profile

Consumers search for a specific business or shop because they want to know more about it. So, do them and your business a favor by meticulously filling all and every section of your Business Profile.
 
This includes your store’s basic information like its name, address, contact details, website, and operation hours. Some sections need more time to complete, like your products, services, and pricing, while others need to be updated on an ongoing basis like posts, reviews, and questions.
 
A complete Business Profile allows you to rank higher in local Google search results. Further, it lets customers know more about your business. It will serve as a basis for them to choose your store over hundreds of others because they saw the 5-star rating other consumers left on your Profile.

 

 2. Perform SEO

Besides websites and pages, Google also ranks Business Profiles. Use the right keywords and phrases to fill your business info, and Google will place you within its top 3 results once users search for a targeted keyword.
 
Here are some smart tips on how you can perform local SEO for your Business Profile effectively:
 

  • Make targeted information. All information you put in your Business Profile is important–your “from the business” description, answers to user queries, review responses, updates, and posts. So, make it worthwhile by incorporating relevant keywords (that you want to rank for) into these sections.
  • Provide quality information. Complete your Business Profile and make sure to provide quality information on all of them. Keep everything up-to-date and accurate. Tell Google that your business is active by frequently publishing posts and recent photos through Google My Business.
  • Build trust. You can build trust by rendering excellent services and encouraging your customers to leave an honest review.


 

 3. Get Reviews and Respond to Questions

Customer reviews highly impact the choice of other consumers. A business listing with 4-star ratings and great reviews will likely get picked rather than those without reviews.
 
Google also knows this; that’s why they also consider customer reviews and ratings in ranking Business Profiles. 
 
So, start encouraging your consumers to leave a review and solid rating. You can do that by:
 

  • Simply asking them to. Research suggests that 62% of customers will leave an honest review when asked. So don’t hesitate to do so through email, text, or in-person conversation.
  • Make it convenient by sending the review link to them or posting it on your social media accounts and website. You can also generate a QR code and post it in your physical store.
  • Respond to reviews, even to the negative ones, so customers will see how transparent you are as a company. Also, this is an excellent opportunity to include relevant keywords in your responses.
  • While you’re at it, make time to answer user questions and queries. Bring them the information they want because, more likely than not, it’s one of their deciding factors in choosing a store.

 

 4. Review Key Insights

Lastly, do not forget to check the Insights sections in your Google My Business dashboard. It provides you with the analytics part of your Business Profile. There, you can view customer actions (e.g., the number of users who visited your website or clicked for directions) and local SEO performance.
 
Further, you can see what keywords or queries were typed by users to find your business listing. Also, you can view how your photos and profile are faring against other competition.

 

Best SEO Services and Advice For Online Stores

Ecommerce is a big deal all around the world. The desire to sell things online is a strong one, with the payoff being just as sweet. Of course, since the appeal of eCommerce is so big, so too will be your competition. Amazon will likely be a competitor, as well as smaller stores. Some of the best SEO services are the simplest.

Being good at business helps, and so does having a business consultant, but that won’t be enough on its own. You need to be able to get discovered on the first page of Google, and that’s where SEO comes into play. You need the best SEO advice at your fingertips if you’re going to succeed. Let’s get started!

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“Selling” Keywords

To come up with keyword ideas, think about the product you are selling and the categories it belongs to. There are two requirements that a keyword must fulfill:

  1. Act as a magnet to pull in potential customers
  2. Improve your chances to outrank your competitors

Not every keyword will be suitable, of course. Some of them will be too short and too vague to attract the right buyers to your website. Smart SEO means using keywords that are not too short, are specific enough, and are searched plenty of times in Google, to attract the largest number of possible visitors. A keyword that fulfills all of these criteria is called a long-tail keyword.

Once you have your list of keywords, its time to optimize your website. To make your pages rank high on Google, you should add the keywords to the following places:

  • Product descriptions
  • H1-H4 header tags
  • Title tags
  • URLs
  • Image titles and ALT tags
  • Meta description tags

Your product descriptions should all be unique; otherwise, Google will filter them out. They should include words and terms that someone would use to describe the products that you sell. And finally, write descriptions in a compelling way that will make someone want to purchase it after reading.

Linking And Navigation

Saying that eCommerce sites have a lot of pages is an understatement. Amazon’s product selection is counted in the hundreds of millions! This is why your site needs to be easy to navigate. Does your website at least compare to Amazon in terms of usability? In order to make your visitors’ browsing experience as easy as possible, you need an effective and efficient linking strategy between all of your site pages.

The structure for most eCommerce sites goes like this: homepage – product category – subcategory – product page. Removing subcategories will make your website even more comfortable to navigate. You can also follow the tips below:

  • Link to your main page on every other page. The most accessible place to include this link is in your company logo at the top of the page.
  • Add a navigation bar. The best type of navigation bar for an eCommerce site is one where the user searches for something. The bar will collapse into different menus providing users easy access to your product categories.
  • Add breadcrumbs to your site. They don’t take much space, and they help users avoid getting lost on your website.
  • Don’t use pagination. This often comes with many different online platforms used to create your store. However, they aren’t the most user-friendly option because they increase loading times for users. The solution is to create a “load more items” button instead that, when pressed, will allow users to view more products. That way, they don’t have to deal with paginations or infinite amounts of scrolling.
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Security And Safety

You might question how much you should invest in the security of your website. Well, remember what happened with the Facebook data leaks? Both Facebook and its users were hurt by these leaks. Facebook’s reputation was damaged, and its users’ personal information was at risk. If Facebook weren’t such a big company, its stock and reputation would have been damaged beyond recovery. That is why you should take online security seriously.

Customers should feel safe when browsing your website. You’ll want to make it as safe for them as possible.

Indexing Your Pages

You don’t want to make the embarrassing mistake of forgetting to make sure that your pages are indexed by Google! If your pages aren’t indexed, then they won’t get found by Google. Your customers won’t be able to find you online, and all that work you did on your website will be wasted. To ensure that this doesn’t happen just generate a sitemap of your online store and submit it to Google.

Google’s Mobile-First Index

As you probably know, mobile search gets more search queries than desktop now, and this has had a direct impact on why Google created its mobile-first index. This can affect your online store. If you don’t design your website with mobile users in mind, then you’ll lose out on all of those customers who search Google using mobile phones.

Blog Posts

The role of a good eCommerce site is to close sales quickly. If your page doesn’t convince visitors right away to make a purchase, then you won’t make much money. That is why you should save your long-winded product descriptions for blog posts, which is why you should have a blog for your website. A blog can help gain extra traffic for your site as well as help your site rank higher overall. Remember to enable sharing on your posts to increase these effects even further.

Check Your Site For Errors

Ecommerce is one niche where you can’t afford to have any errors on your website. You can’t let your users down because it might freeze your own business or hurt your customers’ wallets. That’s a lot of responsibility on your shoulders. You must fix technical errors on your website as soon as you notice them.

Finally, don’t forget to monitor your rankings and traffic! You’ll want to see how well you did to keep yourself motivated. However, even if your rankings do drop, this isn’t necessarily a sign of doom. Ups and downs are normal and should signal to you that you have to work extra hard on your SEO. A big drop in traffic could mean that you got a penalty from Google though. So you should scan your website at least once a week.

Mobile-First Indexing In 2018: 3 Things SEO Experts Should Do Right Now

Google is consistently working to create a better search experience for all the users. Thus, many of the previously employed SEO techniques are rendered obsolete and now no longer work.

 

 

Google’s Gary Illyes accurately pinpointed 2018 as the deployment year for mobile-first indexing. It is imperative for SEO Experts to ensure that your website is perfectly optimized for mobile use and searches that all pages of the website work properly so that it increases website ranking and traffic too.

 

Proactive steps for SEO experts in order to maximize ranking opportunities

 

#Create Responsive design

 

This is one of the most crucial aspects if you want to rank well on the mobile-first index. Responsive design is not only about making things fit on a screen, but it’s also about keeping your site usable.

 

A few tips on how to build a responsive masterpiece

 

1) Classify default zoom

2)Position fluid element widths and heights

3)Resize website images in order to ensure that images are mechanically scaled as per the screen size

4)Employ breakpoints which are more design-oriented rather than device specific

5)Devise a mobile menu

6)Adapt font sizes and style

 

#Deploy a Smart Website Builder

 

A mobile optimized website builder will make your website responsive to mobile gadgets. In a split second, it identifies whether a visitor is using a Smartphone or a tablet and thus automatically adjusts the layout of your website in order to fit the size of the gadget. Having a well-designed and responsive website is not just enough for mobile optimization but speed is also essential. Mobile users expect pixel-perfect images together with instant rendering time. Therefore, SEO Experts can now use a Google Preferred website builder which upholds Google’s best practices for building super fast web experiences. Duda’s widget builder also helps web developers to insert elements which are not native to its platform.

 

#Create Valuable Mobile-Optimized Content


It is imperative to create new content which is unique and informative, but at the same time, you will need to syndicate your content. Nowadays articles, movies and TV shows are watched on mobile.

 

Some tips to ensure that your content is optimized for mobile:

 

1)Make use of new mobile applications in order to promote engagement.

2)Build high-quality content which tells stories so that mobile users are ready to spend long sessions on your website.

3)There are varied kinds of contents which you can use; such as GIFs, infographics, articles, high-quality images and videos. Cater to all kinds of visitors having different interests by incorporating all possible angles.

4)Crisp and short headlines attract users. Avoid long headlines. Last but not the least, feedback is crucial.

 

Even if you possess good knowledge in SEO, you will still require the services of a professional SEO company in order to keep up with the new trends and enhance customer traffic. Proficient SEO experts will assist you in helping find customers by implementing innovative and latest techniques.

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