Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com

Easy Tips You Can Use To Generate Leads Using SEO

For online marketing in Kansas City, lead generation is key to the success of your business. However, many people find that their attempts at lead generation don’t work. If you are in the same situation, you have probably wondered, what am I doing wrong?


The answer is usually pretty simple. You likely have not used SEO (or search engine optimization). If you are not using it, you need to start right now.


Applying SEO to your website will make it more relevant to your customers. Meaning Google is more likely to show it to them. You’ll be much more successful if you apply SEO when you do online marketing in Kansas City.


Don’t get intimidated by SEO! Here are our tips for your SEO lead generation strategy for your online marketing in Kansas City.

Find the Right Keywords

Without keywords, Google is going to have a hard time knowing when to show your website. One strategy is to use keywords that are often searched for but then you’ll have too much competition. Choose keywords for your niche audience that have a somewhat lower search volume.

Look at What the Competition’s Doing

Backlinks are links to your site from another site and show Google that you’re a trusted source. You can help build authority by having reviews of your business or product on other websites, someone referencing a blog you wrote, or social shares.

Create a Responsive Website

More and more people are using their mobile devices to perform searches and look up websites. Some estimates put the numbers at 60%! Your customers will leave your website if it’s hard to read on a mobile device. Make sure your website has a responsive layout to adapt to any screen size.

Don’t Ignore Your Online Listings

Make sure you claim your business in online directories. This is especially important if you’re a local business. These are opportunities to market yourself and drive traffic to your website.

Your Location is a Keyword

If you need people to walk through your storefront or office to make sales, use your location as a keyword. Your website will show up for people in your local area. They can work with you, unlike someone across the globe seeing your website.

Get Positive Reviews

In a market with so many choices, most of us rely on reviews to make our decisions. It goes without saying that your customer’s experience is your number one priority. However, after you provide that great experience, make sure you ask for reviews. The higher your ratings on trusted review websites, the more customers will seek you out.

Create a Blog

Blogs are a great lead generation tool. They give your customers relevant information and show your expertise. Optimize your blog with SEO for the best results.

Guest Blog for Others

Guest posting is writing a blog post for a blog in a resource your audience trusts. It helps build your trustworthiness. All you have to do is offer to write a blog for someone else’s website. These collaborations can be one time events or ongoing.

Optimize Images

Since Google can’t actually see your images, you can use Alt tags to describe an image to Google. This makes your images show up in searches and provides another way for people to find you.

SEO Lead Generation Strategy

SEO should be a vital part of your lead generation strategy. We hope you can use these tips to up your SEO game. Need more help with your online marketing in Kansas City? Contact us, and we can work with you with SEO and lead generation.

TIPS TO REPURPOSE YOUR CONTENT

Most organizations use content writing as a tool to introduce or rejuvenate their products and services in the market.

Sometimes to revive your strategy or to present your product or service in the market you can re-use or repurpose existing content. Below we have listed some tips to repurpose your content:

Channelize Through Various Sources:

Don’t restrict your content to only one purpose like blogs or facebook. Make the content flexible so that it can be used in various formats like e-book, articles, video or audio.

Cut It Short:

Reduce the length of your existing content and use it on various social-sites like Facebook, Instagram, Quora, Twitter, LinkedIn, etc. If your current content is lengthy just take the main points and share it on various platforms.

Choose The Best-Content:

For a particular client you might have written several pieces of content, choose the best content and then distribute it to different content writers to repurpose the old content. This way you will get fresh content from various writers which can be used in several ways and forms.

Rejuvenate Existing Content:

If you have existing content in your archives, review the content and rejuvenate it. Update it by adding existing information and make it relevant for today. Freshening-up content gives it a longer lifespan for users to find it.

Create A Guide:

If you have a series of articles, blogs related to one topic. Then combine all of them together and create one content piece like a guide or a book. It should be precise and easy to read.

New Ideas To Share Your Content:

Think of some new ideas to share your content and to reach the target audience. Present relevant information on infographics, videos, log guides, colorful images and textures. By doing this you can keep customers engaged in the content and it helps in connecting with the customers.

Make It User-Friendly:

Create content that is user-friendly, fresh and enjoyed by the users on a large scale. Nowadays viewing content through videos has become easy and if a particular video is liked then it will be shared more often.

These are just some of the ways to re-purpose your content. The most important thing to remember is “Content is King”.

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.