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Better Blogging: 15 SEO Best Practices You Need to Implement

If you’re a blogger, chances are that you’ve heard a lot about SEO. SEO is the process of driving traffic to your blog through the search engines like Google, Bing, and Yahoo and gaining better rankings on search results. This blog post will provide some tips for getting started with SEO by providing 10 basic best practices that bloggers can implement to enjoy better blog rankings and drive more traffic to their blogs through the use of Kansas City SEO services.

 

1. Use Title Tags

Every blog post needs to have a Meta title tag, and it is important that you use the keyword that you are trying to rank for in this title. In addition, you should include the same keyword in your blog post’s header tags or H1 tags. When you have these two things in place, you will be able to create a better SEO strategy.

 

2. Use Keyword Rich Headers and Descriptions

It is important that every blog post has relevant keywords as part of its header tags, but it also helps if you throw these keywords into the description of your blog posts as well. You should always try to get your keywords into the header and description.

 

3. Choose Appropriate Keywords

Using words that are related to your blog post’s main topic will help increase your blog’s search traffic through the use of relevant keywords. The process is simple—all you have to do is find a number of related words that can be used in the title tag, H1 tag, or H2 tags for a blog post and use them in place of the keywords you would normally be using for that text.

 

4. Create Useful Content

You can have all the right keywords in place, but if the content of your blog posts is not useful, readers will leave your site. Search engines put less weight on keywords in blog text that are not helpful to their users. By creating useful content, you will get more traffic to your blog and rank better in search engines.

 

5. Link to Relevant Sites

One of the best ways to gain better search engine rankings is by getting other sites to link to yours. This is not as easy as it sounds, however, since you need a lot of good links for this method to work well for you. One way of doing this is by participating actively in discussion forums like Quora or Yahoo Answers and answering questions that are relevant to your blog posts.

 

6. Avoid Link Schemes

Link schemes are a way that search engines can determine if you are trying to game the system or have other ulterior motives for using them. Paying someone to do this for you is against search engine guidelines, so avoid doing this at all costs. This can result in your blog losing rankings and traffic in search engines.

 

7. Never Double up on Blog Posts

It is important to avoid double posting. Search engines penalize sites that do this by giving less weight to their blog posts. It is always better to be safe than sorry, so avoid double posting at all costs. Instead, make sure that your blog posts are unique.

 

A woman typing on her computer while sitting at her desk 

8. Use the Right Tags for Your Blogs

Keywords in the tags of your blog post or even the title tag can help you to rank better in search engines. The same applies to descriptions that you use for your blog posts. It’s always better to include relevant keywords in these rather than copying from a blog post’s title or description.

 

9. Incorporate the Use of Kansas City SEO Services

It is easier to rank better for your blog posts if you use a Kansas City SEO Company that specializes in this niche. Not only does it help to gain these rankings, but it will also allow you to enjoy better traffic from search engines.

 

10. Use Internal Links

Having page links for all your posts will help other visitors find more information about the topics that you have discussed in your blog. You should always make sure that every blog post is linked to another on your blog as much as possible. This is a great way to improve your search engine rankings and traffic.

 

11. Create an SEO Friendly Header Tag

Whenever you create a blog post title or header tag, make sure that it is SEO friendly and uses keywords that are relevant to your blog post topic. Avoid making your header tags too long, and be sure not to use irrelevant keywords.

 

12. Optimize Your Blog Post Form

Create a blog post form or use a plugin to improve conversion. If you’re getting a lot of traffic from search engines, then you most likely are using an RSS feed. This could be on your blog or on another site like Feedly. The reason that RSS feeds work so well is that they allow your visitors to subscribe to your feed so that they can get updates when you write new entries and when you publish new posts.

 

13. Write Social Media Links in Your Post Titles

When you write blog posts, make sure to include a link to your social media. This could include your business’s Twitter account, Facebook profile, or Instagram profile in the title of the post. This will help improve your blog’s traffic and chances of being found by other people.

 

14. Add Author Information to Your Post Titles

When you write blog posts and include a photo of yourself, make sure that the URL to your Facebook page is in your title. This will help people find you, and the more people that are interested in you, the more traffic your blog will get.

 

15. Use an Image With All Content

Similar to using an image with each post, you should use an image on every page of your blog. You can use an image that is related to the topic that your blog post is about or a picture of you. This will help people remember you and your blog and might even inspire them to start reading more regularly.

 

Kansas City SEO Services 

When you are ready to integrate SEO into your blog, there will be a lot more to learn, but it is never too late to start. If you have started and it’s been unsuccessful but want to improve, these tips can guide you in the right direction. By implementing these ten best practices for SEO, your blog will be more effective for search engines and get the traffic it deserves.

 

Salt Rank’s Kansas City SEO services for small businesses and enterprises can help your business grow in new ways you may not have considered. Contact us today to learn how we can help you with your blogging strategy. Like salt can enhance flavor in a dish, we can enhance your blogging efforts.

The Importance of Blogging and How to Make The Most of This Marketing Tool

Blogging is an online journal where people record their thoughts, ideas, and opinions about anything from fashion to politics. A blog community is made up of people who are interested in topics similar to the one you want to discuss. These communities offer a wealth of information and advice that can help you improve your site and promote it more effectively. The more time you spend on your blog, the more likely it will rank higher in search engines, thus providing you with a wider audience for your products and services.

 

Blogging is an effective way to generate content and traffic that can improve your search engine rankings. As long as you write well, the blog is a great marketing tool. And if writing isn’t your strength, there are Kansas City SEO services that can help. This post will provide you with tips on how to make the most of your blog and keep it relevant.

 

How to Make the Most of Your Blog

1.) Develop a Unique Voice

The tone you use in your blog can make or break it. It’s important to use a unique voice and tone that is clear and concise. People will search for the information you provide, and if what you write is not relevant to their needs, they will leave before reading a word. In addition, everyone has their own sense of humor, so make sure what you write about is lighthearted and easy to read. Avoid using words that might confuse your readers, and keep your content brief and to the point.

 

2.) Use Credible Sources

When you write about a topic, whether it’s political or fashion, make sure you’re credible. If people doubt what you say, they won’t come back and read more of your information. Provide reliable sources of information so people can read more on the topic and learn more about it. There are many sources of credible and reliable information you can use.

 

3.) Write On A Schedule And Stick to It

People visiting your blog expect to see new content frequently. The more information you provide, the more likely people will come back for more. If you don’t have time to write on a regular basis, provide information in short pieces rather than in long ones. Keeping your blog fresh, informative, and entertaining will keep people coming back for more.

 

4.) Use Images To Make Your Content More Interesting

People like pictures in their content, so include images with any relevant posts you write. This is a great way to attract people to your blog and provide them with a reason to come back again in the future. You can also use pictures you have shot yourself or found on Google Images, Flickr, or the Web.

 

5.) Do Research And Link Back To Credible Sources

When you write about a topic, do some background research to find out as much as you can about it. You can then use this information as the basis for your posts. Not only will you be providing your readers with relevant information, but you will also link back to credible sources where they can dig deeper for additional information.

 

6.) Keep In Touch With Other Bloggers

Join a blog community or forum where you can get to know other bloggers and discuss topics that interest you. Not only do these communities help you stay abreast of the latest trends, but they also provide you with readers for your blog. You can gain insight into what works and what doesn’t from the blogger who is successful because they spend a lot of time blogging. By learning from the bloggers with large followings, you will gain the ability to create your own successful blog.

 

A female small business owner writes a fashion blog

The Importance of Blogging

There are many reasons why blogging is important to your marketing strategy. If you write well and keep your content relevant and exciting, you will encourage people to return again and again. Below, our Kansas City SEO services will discuss the importance of blogging and provide information that may be useful for beginner bloggers. 

 

1.) Helps Builds Loyalty And Trust

A potential customer may only consider all the positive things about your product, but don’t forget to mention any negative aspects as well. Avoid sales pitches and focus on giving each potential customer all the information about your product. Demonstrating the value of what you offer is key to building trust and loyalty with your customers.

2.) Content Is King

Content is what will help your blog become successful. Before you publish a single post on your blog, make sure you have something to say. When you are writing about the product or service you are selling, focus on providing relevant information that is helpful for your readers. It’s important to give people value for the time they spend reading what you write. They will be more likely to return again and again if they feel like their time is not being wasted by reading useless content.

3.) Makes Visiting Your Site Easy

The more you blog, the more you will learn. You will begin to develop a sense of what works and what doesn’t. This information can be used to improve your site and give your readers exactly what they are looking for when they come there. Avoid trying to include everything you know about the topic because it will create a large volume of content that is hard for people to read. Keep it short and easy for them to digest.

 

4.) Provides An Opportunity For Customer Service

If you provide quality content on your blog, people will want to return often. One of the best ways to keep customers coming back is to provide great customer service. If they have a problem with their purchase, they can read and respond to what you have written on your blog. This will help them feel satisfied with the sale and give them a reason to return again in the future.

5.) Builds Brand Recognition

When you build a strong brand, you increase your chances of generating more sales and developing a loyal following. It’s important to provide interesting content on your blog that will keep people coming back. You can also use the opportunity to post pictures of employees and show them at work. By doing this, you develop trust with your customers and give them a reason to come back again in the future because they like what they see.

Conclusion

Kansas City SEO services offer any assistance you want, so make sure to contact our team here at Salt Rank! Nowadays, blogging has become a powerful tool to ensure your business growth on the internet. Blogging can make your website popular in your local area and the whole world within a few weeks so that you can get more customers to visit your business and finally increase sales of your product or service.

11 Quick Tips to Better Optimize Your SEO Content

If you write a blog, post on social media, or share any other form of information with the purpose of driving traffic to your website, optimizing your content’s SEO is crucial. Optimizing for search engine ranking can be as easy as following some basic guidelines when publishing your content. If you’re unsure about how to make the best changes to your content for SEO purposes, our Kansas City seo services has some advice you won’t want to miss out on!

 

1) Consider Search Intent

Some keywords are more common than others when it comes to search intent. For example, “buy” and “coupon” have a very high search volume as compared to other keywords, such as “travel.” The rationale for this is that these are the kinds of words that people use when searching for things online. SEOs need to consider the level of search intent in order to decide which keywords should be optimized and which ones can safely be ignored.

 

2) Choose the Right Keywords

Too many people in today’s world simply write their content around one keyword. While this is a good strategy, if you are still trying to rank for something, chances are you won’t be there for long. The more keywords you include in your content, the better chance you have of ranking for several search terms.

 

3) Use Meta Description Copywriting

While meta descriptions don’t affect search rankings, they do affect click-through rates. If people see a description of the article and it doesn’t interest them, they are more likely to just click away and look for something else. That’s why you should use long-form copy that is relevant and interesting. Don’t provide a lot of irrelevant information in the meta description, but instead include just enough to intrigue readers to learn more.

 

4) Use Long-Form Meta Tags

The meta description and meta title tags for your content are very similar to the description and title you would use in a book or any other form of writing. The only difference is that you should include more keywords in the meta title tag, while you would only use one or two keywords per article in the meta description. This makes it easy for search engines to understand what your content is about.

 

5) Use the Correct HTTPS and HTML Encoding

HTTPS is the more secure version of HTTP. It is the standard for websites that want to promote themselves around their security measures, as well as their privacy. Since many companies are hosting their content on free web servers and concentrating on short-term ranking gains, many websites are using unforgivable insecure encoding techniques to boost their rankings. That is bad news. The last thing you want to do is be known as the website hacker, especially in a business sense.

 

6) Check on Your Content-Length

This may seem like a no-brainer, but it actually isn’t. Some people think that longer articles are always better than shorter ones, while others think that is one of the worst things they could possibly do. The truth of the matter is that it depends on your content and what your target demographic needs. If you have content that is 8,000 words with nothing but images, your target demographic will not stick around for long. On the other hand, if you have a useful infographic that takes 5 minutes to read and is extremely easy to understand, then it may be best to keep it at a length of 5 minutes or less.

 

Two small business owners using their computer to create SEO content

7) Add Media (but don’t overdo it)

Adding media is another way to improve your chances of ranking. However, this is a controversial practice and something that SEOs and SEO agencies need to consider carefully. Adding images to your content may boost the page’s rank in SERPs, but it also makes your website look spammy. This is especially true if you aren’t even sure what imagery is going on. It’s one thing to add relevant images to your content and make it stand out, but it’s another thing entirely to throw up random photos that serve zero purpose.

 

8) Be Relevant

When you write content, make sure that you don’t just throw up tons of keywords and scramble them together. If you do this, your readers will most likely stop reading. Be relevant to your target audience. If it’s a college student looking for free music downloads, then don’t give them a list of 10 different music sites that are all the same and people are already downloading from. Instead, give the user the content they want at the right time and in a way that appeals to them. Don’t try to force your content down their throats.

 

9) Use an Appealing Content Structure

Content that is organized into columns, headers, and site map boxes shows visitors that you know what you’re doing and have a plan in place. It makes you look professional and organized. This is just another way of saying it’s going to be harder for your content to rank. Instead of worrying about how to rank for specific keywords, focus on improving your overall content structure instead.

 

10) Use Action Keywords!

Action keywords are phrases that describe a user’s action when using your site. For example, if a user is looking at the search box on your website and they type in “where to buy the best quality protein shakes,” then you can insert an action keyword such as “order now.” If this happens millions of times throughout the month, you will have a much easier time ranking for that term. You can also add an action keyword to your SERPs in Adwords by using the “Powered” option.

 

11) Use Mobile-Friendly WordPress Theme

If you’re serious about ranking for a particular keyword and turning your website into a revenue stream, then you need a mobile-friendly theme. Search engines notice that if your website is not mobile-friendly, then people will just leave your website instead of interacting with it. That means you will lose out on potential clicks and visits.

 

Conclusion

Using these tips, you’ll be on your way to optimizing your SEO text in no time at all. With the right content, you can rank for just about any keyword you want. The most important thing is to stay relevant and use keywords that are actually relevant to your content. You can hire Kansas City SEO services to help you out with this process. Feel free to contact us today for more information! 

10 Must-Read SEO Tips Perfect for Beginners

SEO is a marketer’s best friend. With over 30% of the world’s population on the internet today, it can sometimes be difficult to get your blog posts on Google or any other search engine. This is where SEO comes in. If you want to get your blog posts seen by millions of people, it’s a crucial component to use SEO wisely. 

 

However, SEO is not an easy thing to master; there are several algorithms that search engines like Google use to determine which results appear at the top of their search engine. Below are some basic tips courtesy of our Kansas City SEO services

 

 

1.) Write Quality Content

This is one of the most important aspects of SEO. To have your posts seen by millions, you have to write quality content. Simply placing the right keywords in random places will not get you very far. Instead, write content that is both informative and interesting. Write blog posts that do not only serve a purpose but are also entertaining and fun to read. If you make your readers feel like they wasted their time reading your post, they will most likely not return to your blog again.

 

 

2.) Use Keywords in Your Titles, Tags, and Urls

As you are probably aware by now, Google and other search engines look at certain keywords when they determine which posts appear on their search engine. Using these words as part of your title will help to get your post seen. However, if you want Google to show more of your posts with the same word, separate each word by a plus (+). For example, if you were writing a title about SEO techniques using the word “expert,” it would look like this: SEO for Experts (+SEO for Beginners).

 

 

3.) Check Your Grammar and Spelling

It is no surprise that Google and other search engines are looking at the content of your post before deciding whether or not it should appear on their search engine. Therefore, you want to make sure that your post is well written and easy to read. If you find that your post is missing a keyword or two, leave it out. After all, you don’t want to give Google the impression that your post is filled with misspellings.

 

4.) Use Keywords as Often as Possible

As I mentioned earlier, it is easy for Google and other search engines to determine what keywords are in your post by looking at the content. However, it is sometimes impossible to make posts containing certain words without using them at least once within the body of the article.

 

Therefore, you should use these words whenever possible so that Google can determine whether or not they are in your post. For example, you could write a post with the words SEO tips without using the word “tips” because it isn’t in the body of your article; however, you would have to use it at least once somewhere within the body of the article.

 

5.) Use Short and Descriptive URLs

To get your posts seen, you are going to have to include the URL in your blog post. However, it is often forgotten just how important it is for your URL to be short and descriptive. Instead of using a long URL that does not describe what your article is about, use a short and descriptive one. For example, “tips-for-beginners” describes exactly what the article is about; therefore, it is easy to remember and share with others.

 

6.) Make Your Blog Look Attractive

A well-designed blog is an attractive one. You must make your blog look as professional as possible. After all, if visitors are not attracted to the blog, they are likely not going to spend time on it or come back for more. Therefore, use simple and elegant images or designs for your blog posts. You can also use a font that is clear and easy to read, such as Arial or Calibri, for a more professional appearance in the content of your articles.

 

A man writing a blog in a coffee shop

7.) Generate Backlinks

Backlinks are essential to SEO and can often raise the search engine ranking of your blog posts. However, they are difficult to obtain if you do not want to wait months or even years until you see a change in your rankings. To generate backlinks, make sure that every post you publish on your blog contains a backlink somewhere within it.

 

8.) Write Natural Language

Finally, you must write in natural language when writing posts on your blog. Instead of using vocabulary that is too complicated, it is better to use words that are simple and easy to understand. If you want your posts to be seen by as many people as possible, write in an approachable way so that they can immediately understand what your post is about.

 

9.) Use Both Internal and External Links

Internal

You should use internal linking whenever possible. For example, instead of having a blog post on your website that contains the word “tips,” you can include a link to your article in another one that already has the word “tips” mentioned. However, make sure that the links are not only easy to read but also easy to see at a glance so that visitors understand what they are supposed to do with this information.

 

External

Use external links whenever possible. If you want to get your blog posts seen on a search engine, it is not enough to use internal links. You need to make sure that your backlinks are both easy to read and visible. Therefore, it is better to use an external link instead of a generic one that does not describe what the article is about.

 

10.) Optimize Your Graphics

The graphics that you include on your website are also important when it comes to SEO. For example, if you want more people to see your posts on a search engine, use keywords in your image file names and write clear, descriptive URLs for them.

 

Remember that SEO is a way to gain more views and visitors to your blog. However, if you don’t have quality content available for these people, they will not return to your blog again. Therefore, make sure that you provide valuable and interesting content for your readers. Also, try to be original and don’t simply reuse someone else’s blog post.

 

Conclusion

SEO is not easy for everyone; however, with these SEO tips, you can be successful and make money from blogging. If you are in the midwest and you need a website, contact Kansas City SEO services here at Salt Rank. We have been creating websites and doing Search Engine Optimization for many years, helping businesses grow and thrive. Our Kansas City SEO services also work within your budget to get you on the first page of Google not just locally, but all over the U.S.! 

8 Reasons Why Every Small Business Can Benefit From a Mobile App

If you’ve thought about if your business needs a mobile app, then you certainly aren’t alone. Creating a mobile app is a big deal for your business, so you’ll want to know why it’s important for business in the first place and the advantages it will bring to your small business. Here we will show you why your business should have an App, as well as the marketing and functional benefits of mobile applications for small businesses, and how mobile apps are used in business. 

Should Your Small Business Have a Mobile App?

By the year 2019, more than 1/3 of people on the planet had obtained a mobile smart device like a smartphone or iPad. The significance of this statistic is immense. It’s a means of communicating with an untold number of potential new customers.

 

Creating a mobile business app can provide unique marketing opportunities and let you connect with your target audience even easier. There are also other advantages that will let you pull ahead of competitors who don’t have their own mobile App

1.) Communicate Easier and Collect Valuable Data

The first reason that your business should have a mobile app is so that you can enhance the way you communicate with customers and clients. So much information can be available with one push of a button, or in this case, with one tap of an app. This has created new opportunities for direct communication between businesses and customers. Apps can also collect information from their users, making apps a great way to obtain invaluable information from customers. Information such as buyer personas and shopping behavior can help you to develop better marketing strategies.

2.) Communicate Faster and Reduce Bad Reviews

Your customers need a way to be heard and to communicate with you easily. The most frequent reason for them communicating with you is to ask a question about your service or order they placed with you. They might also wish to complain or leave feedback. The goal of an app developer is to make this easier for customers when designing their App. The idea is that if a customer can reach out quickly to a business and voice their concerns, they will then be less likely to leave a negative review. 

3.) Reach New Target Demographics

A mobile application is an extension of you and your business. Therefore, it represents an opportunity for you to stay true to your brand and, at the same time, see how it can be shown on a totally new platform. Maybe even in a brand new and innovative way. You can also see the App as a different advertising platform for your business. A platform that you have complete control over. Best of all, you can say whatever you want your brand to say and get more exposure and awareness from that. 

 

When an app developer makes a mobile app for business, the App should allow the business to reach new potential audiences. Since it’s a new platform for your business, you will have a chance to reach a new demographic of people who use apps more than web browsers.

4.) Increases Customer Loyalty

An app developer can also develop their App so that it will let popups and notifications be provided to users instantaneously. If the information is helpful for them, for instance, giving them exclusive offers and deals, it’ll help you create a more loyal customer base that values your App.

 

A man using an app on a smart phone 

5.) Encourages Repeat Sales

Perhaps your business already has a loyalty program or is considering adding one to encourage more purchases. If that’s the case, then you’ll want to create a loyalty program via your App since this is an effective way to build and create a community for your customers. When customers can get rewards for the money that they spend, they will be more likely to keep spending more. After all, everyone loves collecting points by doing things they would have been doing anyway. A mobile app makes this process much faster and more convenient for people. 

6.) A Potential Edge Over Competitors

An essential benefit of mobile applications in business is that you’ll be able to really stand out from your competitors. Apps are becoming more and more relevant in business today, and their use for business purposes is a trend that cannot be ignored. Of course, it hasn’t become widespread in every single industry out there yet, which means that you may be able to get an edge on the competitors in your industry.

 

You might be wondering in what ways does simply having a mobile app give you an edge over businesses without one. Here are a few key ways:

7.) Creates a Barrier to Entry

If you offer your service or products via an Android App or through iOS, then new competitors will be forced to do the same, which will require considerable effort from them. So, this effectively raises the barrier to entry for new competitors in your market.

 

Also, having a mobile app will let your business sell things in new and interesting ways that can help you beat the competition.

8.) More Portability

A mobile app for business can give you extra advantages when in the field. Your App can function wherever your customers are, even when there is no WiFi when they are connected to mobile data. This can be especially useful for businesses in rural areas that lack an internet connection. So, a mobile app, in this case, would drastically improve the user experience. Improving the user experience is probably the main reason to create a mobile business app. Connecting to your business should be easy and require little effort from your customers.

Conclusion

Your small business needs an app to overtake your competitors. You probably already have a website that lets you interact with customers at this very moment. It might be a simple site, or maybe you provide your service through a web portal (via an online store, product configurator, booking system, etc.). Overall, customers have a preference for making payments through online apps more than mobile-friendly websites. So, contact Salt Rank today, and an app developer will help create the perfect App for your business. 

9 Ways to Create Mobile-Friendly Content for Your Website

Reading on a mobile device differs from reading on a desktop computer. A desktop reader, for example, is supposed to be drawn to material displayed on a site’s top-left portion (the golden triangle or the F-shaped reading pattern).

 

However, while using a mobile device, the same reader may not necessarily focus on the left-side material. They will glance to the left, although their focus will be slightly scattered. So, in essence, there is no “most critical” region to improve first. All of the material has to be optimized.

 

Let’s look at a few techniques for making your material easier to read, grasp, and recall for mobile users.

Image and Video Optimization

As seen in the chunked content samples, images are an excellent method to make your information more ‘readable’ on mobile devices. Screenshots, images, memes, and other visual elements offer a graphic punch to your information, keeping people interested. But there’s a catch: your photographs must be mobile-optimized. Otherwise, they may occupy too much space or become unreadable.

Design Optimization – Don’t Use Sidebars

Responsive design should be implemented on all platforms. For example, it implies that if screen sizes change, your content will adjust to fit them.

 

Sidebars may be a terrific method to improve the user experience and expedite the buyer’s journey on the desktop. They are, however, only a distraction on mobile devices. As a result, it is frequently relegated to the bottom of the page and is rarely utilized.

Use Accelerated Mobile Pages or AMPs 

Using Accelerated Mobile Pages may help you get ahead of the mobile marketing curve, even though they haven’t been extensively tested or generally accepted (yet). Google and its partner businesses created these HTML pages in a specified manner. For specific searches, these pages are prioritized in mobile search results.

Avoid Pop-ups

Pop-ups should be avoided at all costs. Google declared a year ago that mobile websites with intrusive ads would be ranked lower than those with easily accessible content. Your CTAs should not take up the entire screen. Make it as simple as possible for your viewers to get your stuff.

Image Optimization

Load times influence whether or not someone interacts with your material or goes back to the search results. So, your material must reach them as soon as possible. At the same time, visual attraction is a significant element in remaining vs. bouncing. Thus, you must have both a responsive and visually appealing website. To do so, ensure that your photos load quickly and look great: 

 

    • Create photos in a format that has been pre-optimized. To produce pictures that are the proper size and resolution for social media and email, use a service like Canva.

    • Make use of smart compression. For example, you can compress.jpg files somewhat without sacrificing their look. However, excessive compression results in ugliness.

Text Content Optimization

People still read text messages on their phones. It’s not all films and graphics and virtual-reality rides. They are, however, reading for shorter lengths of time and with a considerable risk of distraction. As a result, a wall of text will be much less effective than on a laptop screen.

 

Here’s how to keep a reader’s attention while guiding them through your written content:

 

    • Serve the information in bite-sized portions. Consider short lines and paragraphs separated by graphic assets, video, embedded Vine, Instagram, or Snapchat material, or at the very least white space.

    • For navigation, use headers. Make sure people can scan the content and understand what you’re talking about.

A young woman uses her smartphone while seated in a cafe 

Make Brief Yet Detailed Headlines

We are all aware that our attention spans are becoming increasingly short. According to a 2015 Microsoft research, we now have an attention span of only eight seconds (down from twelve seconds in 2000). This is reinforced on mobile since your viewers are more likely to be overwhelmed than seated at their PC.


With your title, you must attract the attention of your mobile audience. Keeping it brief will take up less screen real estate and allow readers to study your introductory paragraph more thoroughly. A high click-through rate and a better score might be because 6-word headlines are not shortened even on a smartphone, regardless of screen size. Furthermore, we read each of the six words since it is how we scan texts.


Most people scan headlines and read only the first and last three words. Sticking to 6 words guarantees that most of your headlines will be read by individuals who are only scanning.

Short, crisp paragraphs are best

Short paragraphs are easy to follow since they focus on a single issue, making them particularly appealing to mobile users. Make it a point to write brief paragraphs regularly. You’ll automatically avoid creating massive walls of text that might irritate someone reading on their phone. Short, however, does not mean its dull. You don’t have to sacrifice your writing’s style or rhythm to make it mobile-friendly. In their attempt to produce a brief copy, many authors wind up creating a dull copy.

Break your content into chunks

Reading big walls of text on a mobile device may be a misery due to the limited screen size. The organization of your material is the first thing you should concentrate on to make reading easier for a mobile user. The better your post structure is, the easier it will be to read. Chunking is an excellent way to enhance the form of your article and make it more mobile-friendly.


Chunking content is an excellent method to make it more snackable. Simply described, chunking is the process of grouping together similar material in discrete chunks according to
the best SEO company in Kansas City


It doesn’t have to be challenging to create content for mobile readers. Begin by anticipating their needs and offering the necessary information.


As mobile traffic grows, our obligation as marketers is to stay up with the developments to give an outstanding customer experience regardless of the device they are using. You want your audience to have a great experience reading or watching your material, no matter where they come across it. For highly optimized content,
contact Salt Rank, the best SEO company in Kansas City.


Provide them with responsive video content that makes sense even when their headphones are turned off. Make sure that your photos look fantastic, show correctly, and load swiftly. Additionally, ensure that your language is snackable, accessible, and skimmable.

6 Elements You Need for an SEO Optimized Blog Post

Search engine optimization, often referred to as SEO, is an important aspect of marketing. If you want your website to rank high, land on the first page of search engines, and be more visible to your target audience, you have to apply the technicalities of SEO. Keep in mind that compelling content is not enough. With more and more competitors taking the internet by storm, you have to optimize your content through SEO. 

 

To help you jumpstart your website improvement, here are some elements you need to employ in your marketing strategy. 

1. Optimize Your Blog Titles

One of the key things that help your searchability is your blog titles. The main tip that you have to keep in mind is to include your primary keyword. It should explicitly be typed as is (if it does not have a dash, don’t put a dash) without exceeding the recommended character count of 160. 

 

Remember, this is the first thing that your readers see. This will make or break whether your visitors will push through with reading the entire article or not. Therefore, it is vital to give them the whole picture of what your blog post is all about. In most writers’ experiences, those titles with numbers on them perform better than those without. If this is not applicable, just make sure it’s concise and attention-grabbing. 

2. Apply Keywords

One of the most important aspects of content is keyword research. By performing this task, you get to understand your target audience. You will learn what they want to know and how they search for it in the search engines. This is one of the first steps that you have to consider because your whole content strategy will be based on this. 

 

Some people might feel lost when doing this. For an easier process, you may begin with determining what your overall topic will be. For example, are you going to cover the basics of digital marketing, are you discussing gardening, or are you going to talk about bitcoin? From here, you may use your keyword search tool by using your general topic as the baseline. 

 

If you don’t have enough funds to pay for a keyword search tool, there are also other ways to go about this. One technique is to go to the Google search bar and check the topics on the suggested dropdown. These are also the usual searches on the internet. Another strategy that you can use is to consider the ‘People also ask’ section on the first page of Google upon entering the topic. 

 

Once you’ve determined your keywords, ensure that it’s properly placed on your blog. Add it to your title, primary headers, meta description, first and concluding paragraph, and anywhere in the body. This will give you a higher chance of being found by your audience. 

3. Use Headings in Your Content

There will always be Google web crawlers on the internet. However, these crawlers are known for skimming blog content and not really exploring its details. Therefore, it is essential to give them an overview of your topic by using headings. 

 

Your H1s should be your main thoughts. Then, make sure to add some subheadings, whether it’s the H2s, H3s, or H4s, to serve as supporting details to your primary topic. Finally, as mentioned above, don’t forget to integrate your keywords once or twice in your headings for them to be more searchable. 

4. Tailor Your Post’s Permalinks

In most cases, the permalink only reflects your article’s title. This is automatically created by WordPress.com every time your website publishes a post. It’s acceptable if your working title is short. However, if you have a lengthy title, your permalink will look too cluttered and unprofessional because of the unwieldy URL. 

 

With the help of Block Editor, you have the option to modify your content’s permalink. All you have to do is open the settings of the post of your choice and search for the Permalink part. Then, change them to something shorter and easier to remember to make them look trustworthy and professional. 

 

Coworkers come up with a marketing strategy

5. Rank Higher With Good Meta Descriptions

Another area that you can maximize to make your website SEO-friendly is your meta descriptions. These are at most three-sentence descriptions, which sums up what the article is all about. You can find it underneath the title on the search engine result page. 

 

Listed below are some tips on how to go about your meta descriptions: 

 

          • The write-up should be a maximum of 160 characters. 
          • Integrate one to two keywords. 
          • Use call to action words like ‘read’, ‘check out’, ‘find out’, and more. 
          • Make it stand out and be different from the generic meta descriptions of your competitors.

 

6. Employ Categories and Tags

The internet is not as cluttered as it seems. In fact, WordPress.com has a very organized and robust taxonomy system that groups together similar content. By applying categories and tags when posting your content, your readers will be able to find you more easily should they read a topic similar to yours. This is very critical if you want to stand out from the growing tide of content online. 

 

As a rule of thumb, a category refers to the generic topic your blog falls under. Some examples of these are Finance, Home Improvement, Technology, and more. Then, you may support this by employing tags that will describe the post in more detail. Finally, you may opt to use your keywords as a starter then add some terms that are connected to it. Examples of these are ‘bitcoin’, ‘washing machine’, ‘gluten-free meals’, ‘search engine optimization’, and more. 

 

 

Applying SEO in your articles may be intimidating at first. There are many technical factors that you have to consider so you can climb the ladder of rankings. However, the more you practice applying these things in your content, the easier it will be in the long run. 

 

If you’re lost on where to start, you may also seek the assistance of SEO services. They will help you establish the basics of your content strategy. With their guidance, rest assured that you’ll get the hang of it eventually and hopefully reap all of the benefits of SEO. 

6 Reasons You Should Invest in a Quality SEO Strategy

The digital world is now the main playing field. However, with the saturation of the platform, your business needs to stand out and get those clicks in a matter of seconds. The best way to address this dilemma is to maximize Search Engine Optimization or SEO. 

 

The use of SEO in all forms of content is at an all-time high right now. So, if you’re still one of those traditional companies who still do not believe in its power, then this article is for you. We’ll explore the various reasons why SEO matters and why investing in it is a pivotal marketing strategy. 

 

 

1.) SEO Provides Higher Website Traffic

 

You don’t need the Yellow Book or Encyclopedia to find the answers to your problems. Things are easier nowadays with the presence of various search engines. 

 

If you’re looking for the best gift for your loved one, you’d scroll the internet. If you’re searching for the best plumber in your town, you’d pull up your favorite browser and read reviews online. If you want to book a resort for your next vacation, more than likely, you’re grabbing your smart phone. Search engines, such as Google, are our intelligent friend who guides us in our everyday concerns. 

 

As a business that does not invest much in SEO, there’s a huge possibility that Google won’t know that you exist. With this, your target audience won’t be able to find you as well. 

 

Should you find that sweet spot and deliver the right techniques, you’ll definitely climb up the ladder and eventually land the first page of Google Search. If you’re lucky, you might even reach that top spot. In addition, employing this technique is less costly than doing any social media or traditional advertising.

 

2.) SEO Deeply Understands Consumer Voice and Behavior

Surveys and focus group discussions may give us a glimpse of what our consumers need and want. However, it may take too much time, energy, and money to explore just one topic in general. What’s good about SEO is that it tells us the latest market shifts and consumer behavior changes in granular detail without going through the usual process. 

 

One way to go about this is through the use of keywords. SEO builds its foundation with search keywords that usually mirror where our consumer stands now. Add to this its additional functions such as AI insights, SERP analysis, and Search Query Data. 

 

Keep in mind that all of the information you get from this does not limit your customer’s online behavior. However, it is also reflective of their offline journey, which you can further use to solidify your on-ground business strategies. 

 

3.) SEO Provides Improved User Experience

SEO is not all about your customers visiting your website. Its primary purpose is to ensure that these potential customers will have a value-adding user experience that will definitely convert these one-time visitors to loyal ones. You’re not only there to sell, but your business is there to inspire, guide, and educate your consumers with whatever they need help on. 

 

Optimized content is the best way to go about this. Don’t just stuff keywords here and there. Instead, ensure that it will satisfy the visitors with their intention by understanding what they really need. At the end of the day, it’s more costly to keep acquiring new customers than retain a few loyal ones.

 

4.) SEO Enables You to Understand (and Beat) Your Competitors

Knowing that your competitor is ahead of the game might be a little depressing. There are times when you’ll search the internet, and the first thing that pops out on the web page is your competitor’s website. That’s not new, but it does not mean that all is hopeless. Now, more than ever is the perfect opportunity to strike. 

 

Believe it or not, there’s this tendency to feel a little lax if you’re on top. There’s this feeling of pride that no one can knock you out of where you are now. So if you feel like your competitor is in this scenario, then go for it. 

 

Competitive SEO is the perfect way to uncover what their tactics are. You’ll be able to deep dive here into what your competitor is doing correctly and where the opportunities lie. Once you have enough data and information, make sure to craft a strategy that will address all of your findings. Do it quietly and as sneaky as possible. They’ll be surprised that your website will eventually receive more clicks (and conversions, hopefully!) and snatch the ranking throne from them.

 

A woman scrolls through his tablet while sitting at a cafe.

5.) SEO is Passive PR

Unlike spearheading advertisements and digital postings, SEO is much easier to use. All you have to do is satisfy all SEO rules, and you’re good to go. This passive PR strategy will definitely increase your brand awareness and empower your message.

 

Although the market will evolve, your website content won’t drastically change. With this, SEO is a strategy that will last long term with little effort needed to sustain.

 

6.) SEO Employs High Return on Investment

SEO is a technique that provides a high return on investment (ROI) for businesses. For example, Search Engine Journal conducted a study in 2021, and they found out that half of the businesses surveyed responded that organic search had the highest ROI for them. This was followed by the 20 percent of the respondents who said that it was paid search. 

 

Given that its effects are perpetual, SEO builds higher ROI as time passes by. This is proven when sales are still steady even after the disappearance of your PPC advert. 

 

Learning SEO takes time. You have to learn and understand many technicalities before you can fully apply them to your digital strategy. Our suggestion is to seek the help of experts to jumpstart this business investment, and this is where Salt Rank will come in through their Kansas City SEO Services. Our group of experts will guide you through your SEO journey and ensure that your investment here will be the best decision you’ll ever make. 

What Is Evergreen Content And How To Create It

Are you looking to immortalize your content? Then creating evergreen content should be part of your content marketing plan. Written and visual content pieces should be made fresh, sustainable, timeless, and relevant to pull in leads organically. Hiring the best SEO services can sprinkle the right magic dust for your content.
 
Regularly putting out content might not be enough, so a mix of time-sensitive and evergreen content can provide generous link juice and leads to your business. Evergreen content alone can give you value that compounds and remains consistent over time.

 

What Is Evergreen Content?

Anyone can benefit from creating evergreen content. If you are a blogger, influencer, coach, small business, or entrepreneur, creating high-quality evergreen content with the best SEO services keeps you on top of mind.
 
Evergreen content has a value that remains over time. It’s not time-bound or seasonal. In fact, with the right marketing strategy in place, having evergreen content will help you gain leverage or traction in your business. You are bound to draw in more leads into your business for months or years to come.
 
Evergreen content topics aren’t time-dependent. More so, the content of this type is expected to be so superior in quality that it becomes a resource or benchmark for related types of content. 
 
The content isn’t specific to a niche or industry. The topic contains evergreen information or steps or could have improvements over time with new technologies and trends, but the basics remain the same.
 

Benefits of Creating Evergreen Content

Increase in Traffic and Leads

Evergreen content provides you seamless and consistent traffic that could even increase over time. With an evergreen content strategy, you create layering to generate new and ongoing traffic and leads. While time-sensitive content would have peaks or a sudden gush of views or traffic, it could wane or die down over time. With that being said, evergreen content is a priority, especially if you are looking to grow your visibility, engagement, and sales on a long-term basis.

 

Longer Shelf Life

One of the apparent benefits of evergreen content is that it has a longer shelf life than time-sensitive content topics. This is because the topics are regarding fundamentals that do not or change very little over time. With immortalized subjects, there is no need to create content out of these topics constantly. All you have to do now is repurpose content to different social media channels. Most of your target audience would be beginners to medium users who would always go back to your content or website because you have helped them learn the basics.

 

SEO-Friendly

Perhaps the best benefit of using evergreen content is the fact that it is suitable for SEO. The goal of every business is to rank on top of the first page of Google. With evergreen content, other websites would link back to you, and your content would generate more traffic, making you a trusted site. Google loves to reward trusted sites, and thus, you get to be on top of SERPs.
 
Woman sitting at table typing on laptop
 

How to Create Evergreen Content

1. Choose Evergreen Topics

To create evergreen content, you need to focus on evergreen topics. When researching topics, you need to focus on what your target market or audience would need from your business. What information are your buyers looking for? What are the pressing problems or needs of your consumers?
 
When you try to look into the pain point of your target market, you will see a long list of problems that you can solve. These evergreen topics comprise the basics such as “How to Ease Joint Pain in Seniors” or “How to Bake a Strawberry Cake.”  
 
Of course, topics should be aligned with your niche or your business. It’s also important to inject unique ideas and also recent statistics into your blogs. When looking for topics, you can get ideas from the most popular articles or trends and create blogs about the basics.

 

2. Create the Best Version Available Online

When creating blogs focused on evergreen content, you need to identify the topics that other websites have not explored or discussed. If you can’t find one, you can create a much better version than what is on top of Google rankings.
 
To have better positioning of your brand, you have to create the best version available online. With that in mind, you need to be in a position of power or create blogs with relevant and complete information that your target audience would find golden or valuable.
 
Create content that is top-notch in quality that other websites can link to. To do this, you need to be excellent in research; having references and citations will position your brand to be the best and an expert resource or solution. You can also include personal opinions, which would be great with your branding.

 

3. Align Your Content With Your Brand

Your brand voice should be seen and felt with your content. Evergreen content helps you attract more leads or customers to your business, plus it also helps you reach more fans that will improve brand recall for your business. This is precisely why you need to get top-of-the-line SEO services for your business.
 
Great content will always attract your target market, especially if it’s designed to be aligned with your brand. Write with the audience in mind. This is how you create a memorable brand.

 

4. Update Your Content When New Information is Available

Suppose your evergreen content has included statistics or data that have become old or irrelevant. In that case, you should constantly update content to become fresh and valuable for current and future readers.

 

Create Immortalized Content

The best, cheapest, and most effective way to do marketing is to focus on content marketing. Content marketing has always fueled visibility, awareness, and engagement for many brands. 
 
Big and small brands benefit from content marketing, especially now that businesses have shifted to the digital space. This is what SEO services can do for your business.
 
With evergreen content, you get to grow brand awareness, increase your reach organically over time, and boost ROI. Evergreen content allows you to immortalize your brand with content that never goes obsolete or gets old. If you want to immortalize your content, you can now do that by implementing the evergreen content strategy in your business.

How We Help Senior Living Communities Stand Out Online

In today’s day and age, almost everyone uses the internet to help handle their daily needs, most especially older adults. In fact, surveys revealed that seniors spend 57% of their daily time online, scouting for discounts and looking at articles about retirement and senior life.
 
This means that there’s really a huge chance that seniors or their family members will first do an online search for possible senior living communities for themselves or their loved ones, right? So if you’re not investing in the best digital marketing services to make your senior living website stand out, then what are you doing?
 
Luckily, it’s never too late to amp up your marketing strategies and turn to the digital side to improve your business. One such company that can help you navigate the whirlwind industry of digital marketing is Salt Rank.
 
Whether yours is an assisted living community, independent living, memory care, or retirement facility, Salt Rank is your go-to company for all your digital services needs, and here’s why!

 

Why Digital Marketing Matters to Senior Care Communities

It’s hard enough to build a business and maintain its day-to-day operations without piling in the tedious job of marketing your services. And we all know how important the marketing aspect is to a business. 
 
Businesses grow and expand with the right advertising techniques created by an expert marketing team or agency. One such strategy that you should not ignore if you want a successful business in the 21st century is digital marketing.
 
Digital marketing strategies can help your senior living community get its much-needed presence online to advertise the community itself and the services it provides.
 
Furthermore, digital marketing is the best modern way to reach a wider audience and showcase how you can help seniors get the highest quality of life they deserve. Some of the important reasons why your senior care facility needs the best digital marketing services include:
 

  • To grow your sales and revenue
  • To start marketing to the right audience
  • To establish your brand and message to the online community
  • To build credibility
  • To market your products and services properly
  • To track the performance of your marketing strategies and see what works for your business.
  • To achieve your business goals in a short time and implement the best techniques to see the best results.

Lastly, digital marketing is one of the surest ways to bring in a good ROI so your business can continue serving the lovely seniors in your community.

 

Digital Marketing Services for Senior Living Communities

There are tons of different digital marketing techniques that exist, from lead generation to PPC marketing strategies. So, of course, there’s a different course of action for each business. After all, there’s no one-size-fits-all solution when it comes to marketing.
 
But with the assistance of a digital marketing team with expertise in the senior living industry, then you can rest assured that every advertising tactic implemented will yield the best results for your business.
 
For instance, Salt Rank has already handled and helped a considerable amount of senior living communities to gain traction in the online world. 
 
Moreover, we have ample experience in marketing all kinds of senior living facilities一from memory care to rehabilitative services for elderlies. As a result, Salt Rank already knows what works for your specific audience and what methods can effectively boost the right traffic and turn it into sales.
 
Some of the digital marketing services Salt Rank currently implements into the senior living communities we work with include:
 

    • Website Design and Development – This includes website design and optimizing it to gain online traffic, like SEO (search engine optimization) implementation, making technical adjustments, and conversion tracking.
    • Content Marketing – This refers to creating different content and pages for your website to advertise, inform, and educate your audience. This also includes optimizing each piece of content, so it will appear on the search results page of Google when a user searches for a specific keyword or phrase.
    • Social Media Marketing and Management – Build your brand using one of the most powerful platforms today一social media! Salt Rank performs social media marketing services to build brand awareness, increase customer engagement, and improve lead generation.
    • Pay Per Content MarketingAdvertise your business using the right Google Ad campaigns and optimize them to target the right audience. Convert each click into leads and ultimately turn those into customers by trusting the best digital marketing team.
    • Local SEO – Target the right crowd by investing in local SEO through Google listings, local link building, and keyword research. 

 
Of course, it goes without saying that all these services come with foolproof long-term strategies and management to keep the digital traffic going. 
 
Senior couple sitting on couch looking at tablet

Why Choose Salt Rank?

Many adults turn 65 each day and search “assisted living near me” or “independent living in Kansas City.” Each day is a golden opportunity to gain traffic and customers, so make sure to get your hands on the best team of marketers to handle your digital marketing service needs.
 
Choosing a dedicated marketing agency is of vital importance. With hundreds out there, here’s what makes Salt Rank unique and trustworthy. 

1. Expertise in the Senior Living Industry

We operate based on the decades of experience we have gained from working with numerous senior living facilities. So it’s safe to say that we know what works and what doesn’t for your target audience.

2. Experienced Team

Our team consists of the most reliable and dedicated web developers, SEO strategists, content writers, and marketers.

3. Enterprise Level Quality

Whether you are a start-up or an SMB, we will deliver an enterprise-level solution to your digital marketing problems and needs.

4. Results Driven Work

Our team strives to actually make things happen. We are driven by solid leads and improved ROI, as well as seeing your senior community grow both online and offline.

5. Cost-Efficient Without Sacrificing the Quality

We were once an up-and-coming business as well, so we know the struggle. That’s why we provide quality services at an affordable price. 
 
Stand above your competition by getting the best digital marketing services from the best team in Kansas City!

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.