Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com

Why Small Businesses Need To Hire An Seo Company

seo company

In today’s world, SEO and marketing cannot be described separately. This means that if you want to make your business profitable, then you need to increase the size and growth of your business. In this article we have listed some of the benefits that you can get by using SEO services. It is important to make sure that you choose the best SEO service expert in Kansas because not all companies are capable of providing the services that you need.

 

ATTACK THE TARGET TRAFFIC

 

A vital role played by digital marketing experts is reaching as many people as possible. If a marketing campaign cannot reach as many people as it should be, then it is failed. But with the right SEO Company you can be sure that you will be able to reach as many people as possible. Sometimes you have a lot of traffic to your website, but the people who get to your site do not buy anything. This is because they are not the target audience. A good marketing agency will ensure that you get targeted traffic to your website.

 

A CREATIVE WEBSITE

 

A creative web site plays an important role in ensuring that your business becomes successful. For example, if your website is well designed and attractive, then it means that once people get to your web site, they will know how to navigate it. This will make it easier for people to purchase from your website. The kind of impression your website creates will make them more likely to come back. On the other hand, a badly designed website can make the customer not buy anything from that site. This is why it is highly recommended to have a creative website which will build a good relationship between your customers and you. Hiring the right seo company will ensure that your work is presented perfectly to your customers.

 

COST EFFECTIVE

 

Digital marketing is more cost effective compared to other methods of marketing. By hiring an experienced SEO agency, you will be able to reach a large target audience. This will translate to high sales and huge profits. Using other methods which may seems to be very expensive, many times cannot reach the same size audience as digital marketing would.

 

COMPREHENSIVE SEO KNOWLEDGE

 

Another advantage of hiring an SEO agency in Kansas City is that you will get access to deep SEO knowledge to help your business. This is because good SEO companies should have lots of experience when it comes to matters related to online businesses. With their help you can transform your business.

 

Take your company to the next level by hiring an SEO company today.

 

Mobile-First Indexing In 2018: 3 Things SEO Experts Should Do Right Now

Google is consistently working to create a better search experience for all the users. Thus, many of the previously employed SEO techniques are rendered obsolete and now no longer work.

 

 

Google’s Gary Illyes accurately pinpointed 2018 as the deployment year for mobile-first indexing. It is imperative for SEO Experts to ensure that your website is perfectly optimized for mobile use and searches that all pages of the website work properly so that it increases website ranking and traffic too.

 

Proactive steps for SEO experts in order to maximize ranking opportunities

 

#Create Responsive design

 

This is one of the most crucial aspects if you want to rank well on the mobile-first index. Responsive design is not only about making things fit on a screen, but it’s also about keeping your site usable.

 

A few tips on how to build a responsive masterpiece

 

1) Classify default zoom

2)Position fluid element widths and heights

3)Resize website images in order to ensure that images are mechanically scaled as per the screen size

4)Employ breakpoints which are more design-oriented rather than device specific

5)Devise a mobile menu

6)Adapt font sizes and style

 

#Deploy a Smart Website Builder

 

A mobile optimized website builder will make your website responsive to mobile gadgets. In a split second, it identifies whether a visitor is using a Smartphone or a tablet and thus automatically adjusts the layout of your website in order to fit the size of the gadget. Having a well-designed and responsive website is not just enough for mobile optimization but speed is also essential. Mobile users expect pixel-perfect images together with instant rendering time. Therefore, SEO Experts can now use a Google Preferred website builder which upholds Google’s best practices for building super fast web experiences. Duda’s widget builder also helps web developers to insert elements which are not native to its platform.

 

#Create Valuable Mobile-Optimized Content


It is imperative to create new content which is unique and informative, but at the same time, you will need to syndicate your content. Nowadays articles, movies and TV shows are watched on mobile.

 

Some tips to ensure that your content is optimized for mobile:

 

1)Make use of new mobile applications in order to promote engagement.

2)Build high-quality content which tells stories so that mobile users are ready to spend long sessions on your website.

3)There are varied kinds of contents which you can use; such as GIFs, infographics, articles, high-quality images and videos. Cater to all kinds of visitors having different interests by incorporating all possible angles.

4)Crisp and short headlines attract users. Avoid long headlines. Last but not the least, feedback is crucial.

 

Even if you possess good knowledge in SEO, you will still require the services of a professional SEO company in order to keep up with the new trends and enhance customer traffic. Proficient SEO experts will assist you in helping find customers by implementing innovative and latest techniques.

Why are People Afraid of SEO?

 

seo company in usa

If you are a start-up or big business owner, you must have heard a lot about learning SEO and implementing a digital strategy for your company. So, you spend some time and build a website for your business but the website is still not optimized enough.

 

Does this sound like you? As a business owner, you don’t want to deal with all that SEO stuff. From everything you have heard, search engine optimization is too technical, consumes too much time and does not guarantee results. So, why bother? A lot of business owners feel this way. They hesitate to hire the professional SEO agency irrespective of how much they have heard about how necessary it is. Let’s have a look at few aspects why people are reluctant to go through with it:

 

SEO Takes Too Much Time

Those who are new to SEO often feel reluctant to start a time-consuming and pricey strategy when it seems that all effort is done in vain. Be patient. Here is the best option – hand over all the SEO tasks and responsibilities to a digital marketing company while you spend time running your business.

 

It is Not a Magic Formula

If you think that SEO works magically to get you immediate online success and profit then you will be frustrated for sure. It takes time before you will see a return on investment. SEO is an invaluable strategy for every business and cannot be ignored at all. Be patient and look for logical approaches instead of magic.

 

SEO is Too Technical

Many business owners think that SEO is a complex technical process and it requires it to be done by a smart computer nerd or web developer. However, this is not the case as SEO is more about strategic diligent tasks that can be done by anyone. There are technical elements to it but you don’t have to worry about agencies overwhelming you with strange claims and lots of industry-specific terms. A good agency will walk you through each and every part of the SEO strategy.

 

The Punishment and Penalties

It is true that there are a lot of potential penalties to achieve rankings through bad practices. That’s why it’s important to build strategies around the known best practices. It’s good to use an experienced team of seo experts who have a long history of providing effective strategies that are profitable and result-driven too.

 

Getting Traffic but Not Customers

Learning about keyword analytics and coming up with buyer personas help you get ideas which words your website are ranking for and which ones are being used to find your website. You can find out keywords based on volume, level of completion and relevance. This way, you will be able to target the audience which is ready to convert from normal traffic to paying clients.

 

Hopefully, you are less afraid to try dipping into SEO. Don’t hesitate to learn SEO as there are plenty of YouTube tutorials available or else the right SEO agency will do the great work needed for your business to grow and expand.

5 Reasons Why Business Owners Should Go For SEO Services

seo services

 

With most businesses going online, it is now necessary to consider SEO in your marketing strategy.

 

Just surf across internet for few minutes and you will find everything you’re looking for. Without a doubt, the Internet has made life easy for everyone. And this is true for business owners as well.

 

Those who dream of spreading their business across the globe, online marketing plays a crucial role. But how is that possible?

 

All thanks to SEO, i.e. Search Engine Optimization. Basically, it is a marketing technique which helps your products get recognition. If your business is not using SEO services yet, you need to consider some essential reasons to spend on it right away.

 

 

Consumers are Researching before they Buy

 

Customers are getting smarter. Around 70 percent of consumers today research companies online before doing any kind of business. This means, having a functional website isn’t the only thing you need. If you want to grow your business and find new customers, you need to stay ahead of your contenders. It is possible with SEO. Using internet marketing practices, you can enhance the visibility of your business.

 

 

Your Contenders are doing it

 

You need to understand that there are only 10 available spots on the first page of Google, Yahoo and other search engines. And if you ever do a quick search for some of your relevant keywords, you will find that millions of other websites are competing for those spots. Plus, every day new websites are launched. So, the competition is fierce and you cannot afford to miss out the top positions, right?

 

Because it Really Works

 

First thing’s first; even if SEO seems like a marketing buzzword, you cannot deny the fact that SEO works. A proper usage of SEO strategies not only helps raise rankings but also drive traffic and boosts sales for your business. And the best part is it continually evolves.

 

SEO is an Asset

 

SEO is not a single service. In fact, it is a group of services which altogether works for the progress of your business. For instance, paid search advertising is one of the best options to get your business on the first page of the search results. With the help of SEO, you are building an asset. Just like buying a home which increases in value over time.

 

Search Ranking builds Credibility

 

Do you know 80% of web users skip the paid ads? They focus solely on organic search results. This clearly states that when you invest in SEO and get a high ranking, trust level increases. Hence, a higher number of customers and sales can be expected. In short, a good SEO strategy offers consumers a positive feeling!

 

It is pretty clear that investing in SEO is a smart move. And there’s no sign of that changing anytime soon. Get started right now!

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.