You’ve heard it before: “Content is king.” The saying has never been truer than it is now, largely due to the rise of social media and content marketing initiatives. These days, content is king because you’re not just marketing to one person: You’re marketing to everyone. So what does it take to jump into content marketing successfully?
You’ll need a few key things in place before you start and a few more things during the process that will make all the difference. However, if you are new to content marketing, Salt Rank is the best SEO company that can help you reach new heights.
If you want to succeed with your content marketing plan, follow these ten tips:
1. Create an Editorial Calendar for Your Business’ Social Media Updates
The last thing you want to worry about when you’re working on your content marketing plan is when to publish. It’s much better to focus on building an editorial calendar for your company or brand than on managing social media updates. Create a weekly editorial calendar for each of your social media accounts as well as a monthly one that covers all of your content marketing efforts. Then, you’ll have a consistent way to keep track of the content that you’re planning on publishing.
2. Research Your Audience
Your audience is a key part of your content marketing plan. You don’t want to assume that you know what they want when they want it or how they feel about the issues that your brand is addressing. To ensure you’re planning great content for your audience, conduct a thorough audience audit. Find out where your audience spends their time and what social media channels it uses the most. Then, ask their opinion about various topics in detail to better understand what they want from you.
3. Choose the Right Content to Publish
Of course, you need to know what type of content your customers want before you can publish it. But how can you know the right content to publish? The answer is by conducting a customer satisfaction survey and asking your customers questions about why they like your company and what they think of your brand. Pay close attention to their responses so you know what’s important to them.
4. Clean Up Your Website
If you want your website to be an essential part of your content marketing plan, you’ll need to make some updates. You never know what traffic you’ll get to your site when you publish new content, so make sure it’s easy to find and use. In addition, consider a website redesign if yours is outdated or cluttered or doesn’t run smoothly on mobile devices. If you need assistance with that, don’t forget that Salt Rank isn’t just the best SEO company – we also specialize in website design!
5. Make Your Content Accessible to All Your Targeted Audiences
How do you know what type of content your audience wants? You can only dive deeper into your audience’s inner desires by creating a social media profile. However, don’t just associate with them on social media. Build a relationship with your audience so you can learn about their habits, likes, dislikes, and which channels they’re most active on. This will help you create content that appeals to your site’s visitors.
6. Create a Brand Personality That Stands Out
How do you build your brand’s personality? Many companies don’t take a serious look at their brand’s personality. Others just write about it for the sake of having one. Do yourself a favor and create a brand personality that is memorable, sincere, and authentic. Doing this will improve your content marketing plan since you’ll have a distinct edge over competitors who have not done so.
7. Use Images to Communicate Your Brand’s Personality
Images communicate much more efficiently than words. Pair an image with your content marketing plan, and you’ll find that the marketing plan will be much more effective. Customers will read your content and find it easier to digest. When they do, their interest will increase, making them want to know what happens next. The best way to ensure customers stay interested is by using featured images in the content you publish about your brand or product.
8. Include a Call to Action in Every Post
The purpose of content marketing is to get more traffic to your site. This is why it’s important that you include call-to-action buttons in each of your posts. One way of doing it is by creating a short sentence or two at the end of a post that encourages someone to visit your website or sign up for your email list. You can also try using an image with a button instead of text if you want something more visually appealing.
9. Track Your Sales Data
Content marketing is not a long-term campaign. It’s a way to keep yourself in the spotlight of your target audience and to get more sales when you get there. To do this, track and analyze your sales data after each of your posts go live. You can easily do this with Google Analytics or another company’s analytics software. Compare the numbers and learn what works. That way, you can make monthly improvements.
10. Find the Best SEO Company
If you’re already doing SEO for your site, you know how important it is to have a strong base. This means that you should be looking for ways to make your site’s SEO stronger by attracting more relevant links from other sites and increasing your page’s authority. This can be done through content marketing campaigns that integrate SEO tactics into engagement efforts. By finding the best SEO Company you can, you’ll be able to achieve your content marketing goals.
Contact Salt Rank Today!
You know how important it is for your business to stay ahead of the competition. You also know that content marketing is one of the best ways to do it. Now, you just need a clear action plan to help you create great content and get sales from it. By following these ten tips for creating a successful content marketing plan, you’ll be able to get more traffic to your site, increase sales, and improve your brand’s reputation.
Get in touch with us today to see how Salt Rank can help you grow your business. Like salt can enhance the flavor in a dish, we can improve your content marketing efforts. For more information about how we can help with content marketing planning and execution, contact us today.