Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com
salt rank $$$

15 Common Social Media Mistakes Small Businesses Make

Social media is a valuable marketing and customer service tool. It allows businesses to reach out to potential customers without having to spend large sums of money on advertisements or print materials. However, many small businesses do not recognize that social media can be a double-edged sword. There are already plenty of pitfalls for small businesses in the digital space, and knowing about these mistakes can help you avoid them.

 

In this blog post, you’ll find 15 common social media mistakes for small business owners.

 

1.) Using the Wrong Platforms

 

When a social media marketing company starts working with its first client, it is expected for them to provide a detailed strategy of how the business can make use of social media platforms. It is a common problem among marketing companies to suggest using platforms like Facebook and Twitter without knowing that these platforms do not impact their clients much.

 

 

2.) Leaning Too Much on Tools

 

Social media tools such as Hootsuite and Tweetdeck are great for scheduling posts, and monitoring feeds, but one cannot rely solely on these tools to get the desired results. While it is important to know what one’s followers are saying, engaging with them and actively making them interested in your small business is more important.

 

 

3.) Ignoring Ratings and Review Websites

 

In the digital age, businesses should not be worried about the one-off negative reviews that might pop up on review sites. Instead, they should actively monitor these sites and reply to any negative feedback. This is because ratings and reviews on these sites can seriously impact your business as customers look at these sites before deciding to switch over to your business.

 

 

4.) Not Being Authentic

 

As cliché as it may sound, social media is about authenticity. People are tired of businesses trying to sell their products or services through every single post. A much better approach is to just be real about who you are and what you do in the digital space. Your followers will appreciate your honesty, and you will also receive valuable feedback from them. 

5.) No Personal Touch

A business must always remember that social media is nothing but a digital platform. The main purpose of using social media tools is to create a personal connection with your customers. Your customers want to know who you are and what your values are as a person. So never forget to give them a bit of your personal touch while addressing them on social media platforms.

6.) Ignoring Complaints

Another mistake a social media marketing company can make is ignoring complaints on social media. If you ignore complaints, then you are merely ignoring your customers and not showing them the kind of attention they are looking for. Your most important customer is your current customer, who makes up the bulk of your revenue. And if you do not give them what they are looking for, then they will go elsewhere for it – that’s just the law of supply and demand.

7.) Taking Too Long to Respond

One of the most common mistakes small businesses make is that they do not respond in a timely fashion when a customer has an issue with them. In fact, social media is all about engaging with your customers and responding to their needs. If you do not engage your customers in a timely manner and reply to all the comments they make, it can cause your reputation and brand to suffer.

 

A coffee shop owner does social media marketing on his phone

8.) Failing to Think Like a Customer

Another common mistake that small businesses make is failing to understand their potential customers’ requirements. Before you start posting on social media, ensure you know exactly what your target audience would like to see in your posts. This way, you can be sure that your campaigns will be effective and yield the desired results.

9.) Not Having a Strategy

Small businesses often think having a Facebook page is enough and can just post whatever they want whenever they want. But social media has become a powerful medium for advertising and requires a well-thought-out strategy.

10.) Not Understanding the Audience

Furthermore, social media has grown so much that it no longer remains just about Facebook and Twitter pages. As a small business owner, you need to understand that it can be used effectively for reaching out to your customers and targeting potential leads. In addition, different types of platforms are available, such as Google+, Instagram, and Pinterest, which can be used to reach a much larger audience. 

11.) Not Buying Ads

Many businesses do not use social media advertising because they think it is too expensive. But the fact is that it is still cheaper than other forms of marketing and can deliver a large ROI if used correctly. You can create engaging ads on Facebook or YouTube that will get your message out, as well as help you reach a large number of new customers. 

12.) Not Being Consistent

Another common mistake that small businesses make is to forget to update their social media page with relevant information regularly. You can lose your customers and have negative feedback if you do not respond in time or if they do not find any useful information on your social media page. 

13.) Not Using Technology Effectively

While many businesses rely on social media to help reach out to their target audience, others think it is impossible with the growing technology and tools available. But the truth is that various tools, such as Instagram and Pinterest, can be used for digital marketing purposes. 

14.) Posting Too Much Information

You need to remember that while you are posting on social media, your customers are not necessarily looking for every single piece of information you have. So it is good to look at the kind of information your customers find interesting and relevant to them and focus on that.

15.) Misusing Social Media

It should be well known that social media should be used for the intended purpose. Many people and even a social media marketing company can intentionally or unintentionally abuse social media platforms. This is because they think that it offers certain benefits that anyone can use. Some types of social media platforms, like Twitter and Facebook, are mostly used for individual purposes and should not be misused. 

Contact Salk Rank

While social media is an excellent tool that can help businesses reach out to the right people, it is important to know where the pitfalls lie. By knowing and avoiding these mistakes, you can protect your reputation and your business. If you need help in this area, be sure to reach out to our team here at Salt Rank for assistance!

12 Tips to Help Small Businesses Better Utilize Social Media

Social media marketing can generate more qualified leads, loyal customers, and significant cost savings for small businesses. However, many small businesses don’t know where to start when it comes to getting the most out of their efforts in social media marketing in Kansas City. Today’s blog post offers twelve helpful tips for these companies who would like to make better use of social media and deepen their customer relationships.

 

1.) Identify the Right Networks

 

First, choose the social networks where your target customers tend to congregate. This can vary from one business to another, so do a little research and read customer reviews on sites like Yelp. If you are unable to find enough information about your target customers online, ask some of the people you know about their habits and what social networks they use.

 

2.) Create Effective Landing Pages

 

Landing pages are specially designed websites that help visitors convert into customers. While it is possible to drive your target customers through links from various social media profiles to your brand’s homepage, you will get better results if you create separate landing pages for each of your social media profiles. These landing pages should be designed to capture your target customer’s email address as early in the conversion process as possible.

 

3.) Set Your Objectives

 

Over the last decade, more and more companies have entered the social media world. As a result, many smaller businesses have tried to answer the same highly competitive questions and challenges that larger businesses face. However, many small business owners are unable to figure out what their next steps should be. This can lead to confusion and decreased performance.

 

Before embarking on any marketing campaign, you need to decide what your objectives are. From there, you can figure out what your goal is for each of your social media profiles and the online channels you are planning to use.

4.) Consider the Cost

Social media marketing may be free (if you don’t count your time). Facebook ads and Google Adwords are popular forms of paid advertising, but there are other costs associated with social media marketing as well.

 

Consider how much you will spend per month on social media advertising and the costs that are involved in using other online channels. Then decide on a budget and stick with it.

 

5.) Use the Right Tools

 

Social media management software can help you stay up-to-date with your brand’s social media profiles, post to multiple profiles at once, manage your blog posts, create custom landing pages, and more. For those of you who prefer to handle social media marketing on your own, use tools like HootSuite. However, if you prefer to let somebody else handle this part of your business, Salt Rank will be able to help.

 

6.) Share Your Brand

 

When you take the time to post to social media, you are sharing your brand with potential customers. Most of these conversations will not be with influencers or VIPs but with regular customers who are interested in what you do, how you do it, and what they can expect from your business in the future. Instagram is a great way to engage these regular customers by showing off your products and giving them unique access to what goes on behind the scenes of your business.

 

Two young women use social media marketing to share photographs of their menu items

 

7.) Post at an Optimal Time and Frequency

 

If you want to get more traffic and better results from your social media marketing efforts, you will have to post at the right time. According to HootSuite, on Twitter, the most popular times for posting are Monday through Friday between 1-2 pm (EST). If you are using Facebook or LinkedIn, the best time for posting is between 12-3 pm (EST). You should also take into account when people are likely to be online. In general, the best times to post are between 6-9 pm and 10-11 pm.

 

8.) Always Be Professional

 

 

The last thing you want is to offend your target customers with inappropriate posts and comments, so be careful. Always remain professional when it comes to posting content. This includes having an appropriate profile picture, being honest about your experiences, and staying away from political statements or statements that may offend or hurt somebody’s feelings. If you don’t feel comfortable sharing a post, then don’t do it.

 

9.) Keep Conversations Going

 

Another important part of social media marketing is staying in touch with your target customers. For example, you can use a messaging tool – like HootSuite – to schedule posts, remind them that you are there, and keep the conversation flowing between your brand and customers.

 

10.) Use the Right Metrics to Monitor Your Progress

 

If you want to make sure that your social media marketing efforts are effective, you will have to measure your results. Use the right metrics to figure out what is working and what isn’t. It can be tempting to focus on things like the total number of followers and likes, but these may not be the metrics that are most important for your business.

 

For example, consider using metrics that track the number of clicks you receive from each post, conversions, email sign-ups, and more.

 

11.) Stay Away From Self-Promotion

 

Social media is a great place to promote your business, but you also need to stay away from self-promotion. Write reviews, post links to your blog, and share articles and announcements on your social media profiles but never try recommending products or services that you are promoting or have a financial interest in.

 

12.) Get the Word Out

 

Finally, the best way to get people to your social media profiles is by telling them about them. Whether you are using traditional marketing methods like TV commercials, print ads, or door-to-door flyers, tell your customers that you have a social media presence. You can also put a link to your landing page on your website in order to drive people there and encourage them to sign up for more information about your business. 

Conclusion

Social media marketing in Kansas City can really help you enhance your business image, reach more potential customers and sell more products and services. As long as you invest the time and use the right social media marketing strategies, you should be able to see some great results.

5 Goals You Need to Implement for Your Social Media Marketing Strategy

With a new year ahead of us, it’s the perfect time to begin setting goals for your social media marketing in Kansas City. Are you trying to grow a larger following? Or are you trying to increase engagement or gain more clients from your social media marketing?

 

There are many social media goals you could work towards this year. Here are 5 possible goals that will help you achieve huge success from your social media marketing in Kansas City.

5 New Social Media Marketing Goals to Set in 2022

We suggest that you set some (or all) of these goals for your business and make sure to adjust them in accordance with each different social media platform.

1.) Update Your Profiles With the Latest Developments

When did you last really check your social media profiles? It’s common for people to forget to check their own accounts and keep the information they contain up to date. For example, is your bio page relevant? Does the link to your profile page still work? And is that profile and header photo still an accurate representation of your business or product? First impressions are everything, and your account page can give a good one or a bad one. Good first impressions mean more followers.

 

Do a self-analysis of your social media profile pages. Think about which areas you can improve in order to better represent your company and the value you can offer

2.) Create High-Quality Content and Post More Often

Chances are, you’d like to increase your follower count and rate of engagement this year. That’s an excellent goal to have for a new year. So, how can you make it happen? Well, one of the best ways is to simply show up more often. The more often that you post, the more chances you’ll have to get your content out in front of more people. Another benefit of posting more is that the algorithm will love you for it. The algorithm prefers active users more than inactive ones. Of course, there are limits to how much you should post, and it varies with each platform. But a good rule of thumb is that if it doesn’t seem like natural human behavior, then it probably isn’t a good idea to do.

 

It’s also a good idea to remember that quality over quantity is important too. The content you put out should be high quality and enjoyable for your audience. You want to build up the Know, Like, and Trust Factor, and the best way to do that is to provide the appropriate kind of content. As for the quantity of content, all you need to do is determine the maximum amount of content that you’re able to post each day, create a daily posting schedule, and stick to it.

3.) Create an Online Show

To build on that consistency, it’s worth considering making some kind of series – something that occurs weekly, biweekly, or monthly. This fulfills the goal of providing consistent content while at the same time keeping your social media audience on the hook for more and more content. One specific idea is a weekly Instagram Livestream or Facebook Live. You could also do weekly shows on Twitter Spaces.

 

There are massive benefits to doing online shows. For one, you provide more value to your existing followers, and you also cast a wider net online to create an even bigger audience. If you’ve chosen the goal of growth in 2022, then this is definitely one of the top ways to achieve that growth. 

 

A group of friends looking at social media

4.) Take Advantage of Your Past Content

We may get stuck in the limited thinking that every piece of content published online must be new and fresh. However, assuming that you’ve been building your presence online for a while, you’ll have a huge collection of virtual assets that are just collecting dust. So if that content is still relevant and useful to your audience, then repurpose it!

 

Also, there will hopefully be plenty of new people in your audience who haven’t seen the content that you published a long time ago. So all you need to do is discover how to repurpose and refresh that old content so you can bring in more traffic and engagement to your website. For instance, you could take some quotes from one of your old blog posts and make them into graphics. You could take one of your YouTube videos and cut it up into smaller clips that you can then share on other social media websites like Instagram. And of course, you could also take some tips from an old blog post and put them into a shareable format for social media.

5.) Use Your Analytics to Improve Your Strategy

Your analytics are actually a veritable goldmine of information just waiting to be tapped and taken advantage of. With this information at your disposal, your social media marketing in Kansas city can reach new heights.

 

Analytics show what content is most appealing and interesting to your target audience. By paying attention to your analytics, you’ll have a better idea of what content to share more of and what to share less of.

 

As you can see, it’s an incredibly important part of social media marketing success, which is why you should make it one of your goals for 2022.

 

Besides looking at the types of posts that your audience responds to, also pay attention to which posts get the most clicks, comments, likes, and shares. Look for patterns and similarities. Do certain types of content or specific topics generate more engagement? If you can figure this out, you can create a social media schedule full of the kinds of posts that your audience will engage with.

 

Conclusion

To conclude, it’s important to be open to experimentation. Don’t get stuck in the same old way of doing things because you’ll miss possible new opportunities doing that. Let this be the year that you break away from doing that, and let this blog post be the inspiration for trying new things. If you are interested in having Salt Rank help you move forward with these goals, contact us today!

How Hiring a Social Media Marketing Company Can Help Your Business

With digital taking over the advertising world nowadays, it pays to remain competitive in social media platforms. If social media marketing is done right, your business will definitely gain more customers and increase revenue in the long run. 

 

However, with the rising technicalities of operationalizing, this might make you feel overwhelmed. Don’t worry because the help of a social media marketing company might cover all those looming questions. Read on to know the top reasons why working with an agency is the right step to spearheading your business growth. 

 

1. Experience Is the Key

Yes, it might be easy for you to create your own Facebook profiles and send advertising emails to your connections. But there’s so much more than these strategies as these won’t generate revenue for you. That’s where the experience of a social marketing company may come in. 

 

Experts like them can coach you with the end-to-end process. They will provide you with enough technical knowledge to manage your media presence and introduce tools that can be your leverage in handling your accounts. In addition, their experience will provide stability in your learning phase while still teaching you the best practices from their previous runs.

 

2. They Know How to Manage Your Budget

One of the pitfalls that most newbies face at their early social media marketing stages is putting their budget in the wrong baskets. It does not mean that just because you boosted a post on Facebook, you’ll get the return of investment that you are expecting. That’s where the agency’s expertise will come in. 

 

They know how to maximize your ad spend by using their creativity in content writing, design, and video animation.  Add to this their epic timings on posting by capitalizing on the trends and customer online behavior. 

 

3. You Can Save Time

Believe it or not, digital marketing is not as easy as it seems. If you don’t know what you’re doing, the tendency is that you’ll only face unproductivity and inefficiency. To put it bluntly, you’ll just waste your time. 

 

If you don’t want to spend half of your day in front of your laptop learning the technicalities of this type of marketing, then a social media marketing company is the way to go. Since they do this work on a daily basis, there’s not too much investment that you have to shell out. Work hand-in-hand with them on the strategy but let them do the legwork. This setup will enable you to do what you’re supposed to do in business development. 

 

4. Win Through Outside The Box Campaigns

Social media is saturated nowadays. To stand out among the rest, you have to produce something that is out of the box. Believe us when we say that being a leader in this industry pays off greatly instead of just being a trend follower. 

 

The experience of agencies gives them the edge in creating engaging content. They have tried and tested different strategies to have an idea of which formulas are bound to succeed. 

 

But the truth, whether they choose to admit it or not, is that many businesses are stuck in their own bubble. They just follow what they’re used to, and they’re limited to their boxed ways. 

 

With the help of an agency, you get to have a peek at extraordinary ideas past your four walls. These extra thinking hats push you to gain outside perspective without having to let go of your branding. 

 

Most importantly, they are familiar with the pitfalls this space offers. They will guide you into avoiding traps so your business won’t have to shell out thousands of dollars for nothing. 

 

Woman on smartphone smiling while checking social media with emojis around her

5. They Have Access to the Best Tools

Doing everything manually is never the best option when handling your social media profiles. Given the customer volume these agencies are managing, they invest in various tools to make their lives easier. It’s a good thing to utilize these with how you do things in your business. 

 

Keep in mind that most of these are paid tools. Meaning, their packages have add-ons that you won’t usually get from those who only offer free versions. Examples of these tools include data analytics, scheduling posts, auditing, and reporting. These instruments also have the means to evaluate the performance of your competitors. They can dive deep into what works for them and whether this is applicable for how you manage your business. 

 

Aside from this, they also have software services that will definitely be a big help to your creatives. You don’t have to pay for your own because their usual software plans have a wide array of features perfect for your visuals. 

 

6. You Are Hiring a Professional Team

When you get the services of a social marketing company, you’re not only getting the expertise of one person. Instead, you have at your fingertips a team of professionals that are experts in their respective fields. Working together enables them to produce the best output that brings high ROI for their clients. 

 

Should you hire an agency of your own, expect them to cover these roles: 

 

  • Copywriting
  • Account managing
  • Graphic design
  • Video creation
  • Social media strategizing
  • Data analysis

 

Given that they have these aspects covered, you don’t have to invest in hiring and training other people anymore. 

 

7. Staying Relevant

Social media companies have their eyes everywhere. They maximize their social listening capabilities, and they have the resources to know what’s in and not. At the same time, they have a deep understanding of your target market – their interest, behavior, and preference. Because of that, you can rest assured that your content will remain up-to-date and relevant. 

 

Bottomline

Social media is so much more than creating an account and posting every day. There are various technicalities that you have to fulfill that will make or break your company. If you aim to receive a high return on investment, hiring a social media company, like the professionals at Salt Rank, is the best move going forward. With their expertise, premium tools, and experience, your business will be on its way to achieving its business goals. 

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.