Everyone wants to make a good and lasting first impression. Your website, in most cases, is your company’s first impression on potential clients. If your website is poorly designed or loads slowly, you could lose the interest of your viewers.
A well-designed website is going to keep a customer on the page, while a poorly designed site will lead to high bounce rates. In this blog, you will learn about some of the latest design trends in website design that you could then potentially include in your website redesign to help boost traffic.
White space on a website can be done in many different ways. It helps to give the eyes “room to breathe” if you will and helps to make a page look less cluttered. While it is good to have this white space, you also don’t want to overuse it with too much open and unused space.
An area many companies use white space in on their site is at the top of the homepage, the first thing a client will see. This gives off a clean look and makes the company look professional.
Minimalist design goes hand-in-hand with white space. Typically, minimalistic design is just that – minimal design elements on the page to create a very simple and professional look. This design style tends to not be too flashy and displays the content of the page in a very professional manner.
Mix of Graphics and Photography
Another popular design trend is mixing graphic design with photography. This is typically done to bring the viewer’s attention to a particular spot on the page. It can be as simple as a different colored box being an offset frame around an image or text, or it can be as whimsical as a stroke of paint across the lower section of an image to bridge the gap between white space and the photo.
This design trend is similar to the mixing of graphics and photos and can be used together in many cases. Overlapping layers is most commonly used with text over images. But it can also be used to draw attention to an area on the page or to give depth to elements that would otherwise look flat. Giving depth helps to break up the page and add dimension.
Many of the design trends we mentioned could potentially be used together. Having some overlapping imagery when people arrive at your homepage while also allowing for good white space around it. Perhaps you have an image with an offset block which would also include overlapping layers. The possibilities are endless!
Have a website built that gets the job done, but want more? Have you thought about hiring a company to do a redesign? Your website may be “getting the job done” but what if it could bring in more traffic and possibly more leads?
Contact the professionals at Salt Rank today to help you with your website redesign and get back in style with the latest design trends.
Comments Off on Top Spring Marketing Campaign Ideas
But this is no ordinary spring, especially for small businesses and web design companies. But Salt Rank is here to help.
We’re all in this together as the coronavirus ravages the global economy. Now more than ever is the time to start planning long term for your business. We have to begin working smarter to survive the challenges ahead.
How Your Business Can Survive the Coronavirus Outbreak
Businesses are now examining their marketing budgets more carefully, trying to figure out if they’re getting the most out of every dollar that they spend, as well as looking at cost-effective strategies for delivering products and services.
Cutting the marketing budget may seem like an obvious choice at this point, but it’s just a short term solution that will have negative after-effects. After all, without having a visible presence in your target market, your long term profitability will sink.
And while everyone will be watching their money more closely, they have no choice but to spend it. While people do have the option to spend less, our job is to determine what they’re still purchasing. They don’t want to be wasteful in a time like this; people want to purchase what they need from businesses that they are able to trust.
1) Make Yourself Prominent and Visible During This Crisis
Remember that old saying “out of sight and out of mind?” Well, we need to remember that now more than ever before. If you can’t maintain the line of communication with your customers, then you risk losing them. Also, it’s always less expensive to keep your current customers than it is to find new ones.
And as other businesses make the wrong decision and begin to pull the plug on creating visibility, that creates a vacuum for your business to fill.
You should be putting more effort into marketing now because as the recession worsens, many people who get laid off will try and start a business. These new businesses will be competing with yours for visibility, and do you want to risk losing that battle?
So, to build up your brand awareness, you must increase visibility. To enhance visibility, you must drive more people to your site where you can make more sales. And the easiest way to get discovered by potential customers or clients is during the buying process when they’re searching for what you sell.
There are a few essential principles to understand when it comes to visibility:
What others say about you has more of an impact than what you say about yourself. An inexpensive way of getting your name out is by leveraging the influence and authority of other experts in your niche.
Evergreen content needs to be updated. Just because it’s evergreen doesn’t mean that you shouldn’t water (update) it every now and again. Your main objective is for this eternally useful content to rank high in the search engines. So when you give it an update, that should be your goal.
You’ve no doubt heard of the mere exposure effect. This effect happens when a person is so frequently exposed to something (such as an advertisement) that they begin to form a preference for it merely because it’s familiar. So if you can find an inexpensive way to keep your brand in front of potential customers as much as possible, you’ll be setting yourself up for success. Setting aside a dedicated budget for this principle alone is worth it.
2) Optimize for Conversions ASAP
One high impact low-cost digital marketing method that you should get familiar with quickly is conversion rate optimization. This means making small adjustments to the buyer’s journey to convert as many website visitors into clients or customers as possible. Here are a few examples of conversion rate optimization strategies:
Understand the basics of machine learning and artificial intelligence. The latest developments in these two fields will give you the competitive edge you need to find the right customers at the right times. By utilizing this, you’ll be able to lower your cost per lead and get the right message out to the right prospect at the right time.
Providing a good experience for customers is crucial. Spend the money needed to make your website fast and personalized for visitors. And when it comes to keeping costs done, keep in mind that small adjustments to your site will have a disproportionately large impact on the end results.
Utilize social proofing techniques for your business. Use your case studies, reviews, and recommendations at every touchpoint of your marketing. Also, make sure that this content is included in different places on your website. And finally, remember to share it all on social media.
3) KPIs are Critical
If you don’t measure your results, then you won’t be able to manage your marketing effectively, and you may just be throwing your money away.
You want to hold yourself accountable for your marketing expenses. You can do this by measuring your results vs. the criteria you have for success. These criteria might be upselling, referrals, or the number of leads you generate. Now more than ever is when KPIs (key performance indicators) matter.
Here’s how you can configure your KPIs if you haven’t already:
Determine your ROI from social media. When budgets are tight, social media can appear to be a sensible option for cutting. After all, it can be a time-consuming activity. However, before you cut the cord, make sure that you understand how social media is producing results for your business. How much profitability, engagement, and visibility does it bring to your company?
Use Google Analytics to its full potential. Make sure that you’re using all of the available data to improve your marketing efficiency. Some questions you should ask are: Did we set up goals properly? Is the Search Console connected? Did we define what we’re measuring? And finally, are we utilizing all of the free data available from Google Analytics in our marketing strategy?
When marketing budgets are tight, you can fall back on your KPIs to help guide you through the storm. By knowing your KPIs, you’ll be able to answer the question, “what kind of spending really matters for my business?”
The number of mistakes that can be made in marketing (especially online marketing) is endless. This blog post will focus on some of the biggest marketing mistakes that you’ll want to avoid at all costs. Some of these mistakes can be applied to any kind of online marketing; others relate to common and specific methods (like email marketing), and so they deserve mention on this list.
Just knowing about all of these mistakes should put you in a great position as an online marketer. Here are the top 6 online marketing mistakes recommended by Salt Rank that you can’t afford to make.
1. Not Having a USP
A USP is a unique selling proposition. This is what sets you apart from your competition. Ideally, it should be just one statement, and in that statement, you explain the benefits of your product for your target audience.
The key is that these benefits should be unique to your product only, thus giving you the edge over your competition. Here are some questions to ask to help create your USP:
Can your product solve a problem that no other competitor has solved yet?
Does your product offer superior quality at an unbeatable price?
Does your product or service offer customers a specific lifestyle?
Does your product incorporate materials and resources in a better way? For example, is your product more eco-friendly than the competition?
The competition is fierce online. Your target audience is being bombarded with several different marketing messages, and without a USP, your message is likely to be lost.
USP is critical in every aspect of your marketing. Before implementing any kind of new online marketing strategy, you should think about how your USP can fit into it. That way, prospects will know why they need your product so that they will become customers.
2. Using Black Hat Tactics
This kind of clickbait is all too common: “Rank in the top 10 of Google, guaranteed!” Even though this is an obvious scam to anyone who has a clue about SEO, marketers, and business owners who desperately want to get traffic to their website might be willing to take them up on this offer. And after all, who doesn’t love a quick fix?
However, be wary. While our web design services company is reputable, many other companies aren’t, and will promise instant results.
The companies that aren’t outright lying about achieving instant results (and many of them do) might be able to do it for you using “black hat” techniques. Black hat strategies are implemented to “trick” a search engine into giving your website a rank that it doesn’t deserve for specific keywords.
By taking them up on this offer, you might experience a short burst of new traffic, but you’ll be playing a dangerous game. Google invests a ton of money for catching cheaters, and the penalties for cheating are not small either. If you get penalized by Google (or worse – outright banned), you’ll find that this is extremely hard to fix and will also permanently damage your website’s reputation and marketing efforts.
Have we convinced you yet? Avoid black hat SEO at all costs and stick to “white hat” SEO strategies to help your website rank higher. Doing it the right way will take more time and cost more money, but it’s a safe bet for long term success.
3. Ignoring the 80/20 Rule
You’ve almost certainly heard of this rule before. 80% of your success comes from 20% of your efforts. But have you ever thought about how that principle can apply to your marketing efforts?
In the context of marketing, this rule means that 80% of your success will be the result of providing value to your target audience, and 20% of it will be the result of your promotional materials. This balance will ensure that your customers are engaged and ready to buy when the time comes.
If you flip that balance around, though, you’ll repel potential customers instead of attracting them. Remember, forming long term relationships with customers is critical in online marketing.
4. Trying to Market to Everyone
This is perhaps the biggest rookie marketing mistake, but this mistake goes even further.
Too many companies mistakenly focus too much on the total number of visitors instead of analyzing the types of visitors they’re attracting. Consequently, these companies double down on their efforts to attract more visitors and end up wasting money because not enough of these visitors convert into customers.
Instead, you should focus on marketing to a niche. That way, you can attract the right kind of visitors. You’ll know who the right kinds of visitors are once you create your company’s Buyer Personas. These personas should be based on your most high-value customers.
5. Focusing Your Email Marketing on Promotional Efforts
Once upon a time, email marketing was only used for promotion and advertising. However, any professional email marketer these days realizes that engaging with and building trust with prospects is essential for getting customers, as well as retaining previous customers.
Not following this advice can severely harm your online business. Not only will you turn off your subscribers and potential customers (remember the 80/20 rule), but you can also get spam complaints.
6. Neglecting Repeat Customers
Neglecting existing customers in the pursuit of new ones is a common marketing error. However, it’s not one that you should make. Consider the fact that it’s 5 times more expensive to market to new customers than it is to existing ones, on average.
Why is it easier to market for existing customers? Because your marketing funnel for existing buyers will be smaller than for newer buyers since they’ve already bought from you before.
Try to split your marketing efforts 50/50 into retaining repeat customers as you do for acquiring new ones.
No matter how well you plan things out, marketing mistakes will still happen. If you experience sub-optimal results from your marketing, don’t dismiss them outright – instead, reflect on what could have gone wrong. Continuous improvement is the name of the game. If you’re struggling with marketing, try to understand the needs of your customers better. You might see things start to turn around!
Are you losing your customers to a bad website design?
Over 85% of customers say they will never return to a website because of poor user experience. The majority of your customers expect fast load times, stunning design, and an easy to navigate website. If you are looking for website design services Kansas, then consider these conversion boosting trends you can bring to the design team today to boost conversions.
Stunning Visuals and Layout
Web users want to be wowed with crisp, well-done visuals, but the truly savvy user wants something a little different. Consider adding elements like bold typefaces that establish a strong brand identity right off the bat. Use a ‘Z’ pattern and diagonal designs to guide your customer’s eyes to the important elements on your page. Don’t be afraid to use asymmetrical layouts when using a Z pattern.
Having stunning visuals with strong CTAs will not only help you keep your user on your website longer, but it will help you boost your conversion rate.
Gone are the days we design for only desktop and mobile. Many people are viewing content on their smartwatches or navigating the web via voice search. To boost your conversions consider working with website design services in Kansas to create content that resonates with your target market and can be accessed through any device or medium. Not only will your user thank you for your content first approach by staying longer, but Google and other search engines will also reward you by having your content be delivered to your ideal market.
Video and GIFs
They say a picture tells 1000 words, but a video tells 10,000. You are leaving your brand story to chance without video on your website. Human’s attention is easy grabbed by other human faces and fast-moving objects. It is engrained in our psychology to pay attention to these things. To take advantage of human evolution, you can use dynamic video backgrounds to communicate your brand story and capture attention. If you are targeting a younger demographic, consider using GIFS on your website to communicate complex emotions through pop culture references. Having these elements can entice your web visitors to engage with your brand and consume more content.
Probably the biggest trend for web design that you need to be watching this year. Many website design services Kansas now have the technology to implement true personalization that helps to convert visitors into subscribers or buyers. When we talk about personalization, we don’t mean simple things like a user’s first name. We are talking about location-based personalization and implementing machine learning and predictive analytics to make recommendations on the next blog post to read or the lipstick color that will look best on a consumer’s skin.
In the future, brands will be able to deliver offers that are based on the weather in a person’s location or if their sport’s team in winning of losing in the playoffs. Personalization will be about catering to the user’s interests and addressing where they are in the buyer’s journey. When people feel that they are being heard and take care of they are more likely to convert into users and buyers.
Consistent Header and Footer
Providing your user with a consistent experience is essential to building trust and therefore boosting conversions. Having a unique and persistent element like a header and a footer will help to orient the user when navigating through your website. Not only that but users expect to see a header and footer with the information they are looking for such as location, FAQs and social media icons.
A major breakthrough for lead form conversions has been multi-step forms. The reason that multi-step forms are so effective is because they only ask for micro-commitments. Users find massive, multi-field forms to be intimidating and find the ease of multi-step forms to be interactive, engaging, and fun.
Optimizing User Experience
Not only will poor usability turn off your users, but it will also affect your search ranking. When designing your website make sure that the user experience is top of mind to ensure that your conversions are high. Here are a few things that you need to consider when improving your user experience:
Mobile Friendly: While you should be still creating content first as emerging technologies take hold, you still need to make sure that your website is mobile-friendly. Google has continued to indicate that they will be prioritizing mobile indexing and many consumers are searching for and making product purchases with their mobile phones.
Personalized, Smart content: Remember, a personalized experience will increase engagement and overall conversions. Until machine learning and AI becomes widely available and accessible, you can effectively use pixeled data and cookies to help you personalize your user’s experience.
Minimalism: Make sure that you are employing plenty of white space to let your user’s eyes rest. Use other techniques like contrast and bold typography to make the user experience as seamless as possible.
Accessibility: Ensure that all your photos have alt tags and closed captions for your photos and videos to make your website accessible for users with disabilities. Don’t forget to incorporate keyboard navigation, HTML tags, ARIA tags, and title tags as well. Not only should you do this for the good of your user experience, but you can open yourself to lawsuits if you don’t keep accessibility in mind.
Now that you know the top website design trends that will help you boost conversions you can find the best website design services Kansas offers to help you implement them.
Our internet marketing services allow businesses to spend their marketing budget efficiently, present themselves professionally, and gain the momentum they need to grow quickly and effectively. Read more about Salt Rank