As your business grows, the number of tasks that need to be accomplished daily will be difficult for one person to handle. With this in mind, it may seem like hiring a professional would be an effective solution. However, you can also alleviate some of the workloads by using a web design services company specializing in small businesses.
Warning signs are important because they indicate that something is not going well and could soon become dangerous. These warning signs can only be detected and prevented when recognized and dealt with. So, it is important to take the time to absorb this blog post as you read through these warning signs that you need help from a web design agency.
1. Your Website Is Slow
When was the last time you noticed how fast your website loads? Have you ever considered how slow or fast your site loads on a mobile device? Whether or not you are paying attention to these two key performance indicators, they are important.
Slow-loading pages may result in the loss of business when customers factor in an extra 5 seconds when deciding if they want to stay on your site. Slow page load times will also decrease your visitors and customers because they spend less time visiting each page that takes too long to load.
2. You Can’t Access Your Site
It’s no secret that life can get busy. Your customers rely on you to keep their business in the black, and you know that if they can’t access your site, they will lose business to your competition. Therefore, ensure you are paying attention to the access issues users are experiencing when trying to view your site.
3. Your Website Needs to Be Updated
Do you remember the last time you updated your site? If not, chances are your customers have not seen the same website they visited three months ago because of its outdated nature. This is scary because most people think that if their website address has not changed, what they see when they visit their site is still current.
While this may be true, nothing can replace the fresh look of a new website that has just been updated with fresh, exciting news and information.
4. High Bounce Rates and Low Conversions
Conversion rates are an important aspect of analyzing your website, and bounce rates are also equally important. The bounce rate is the percentage of people who visit your website and return to the search results.
The higher this number, the worse it is because it means that you have little to offer that can keep people engaged long enough to take action. Combined with low conversions over time, this can be a surefire sign that you need help from a web design services company.
5. Losing Customers
Understandably, people can and do change their minds from time to time. For example, a customer may get a new job that takes them far away, want another car, or just want something new and different. Whatever the case, when there are frequent customer changes, it could mean you are losing business.
When you lose customers, it is important to check the causes of this change because you need to find ways to keep your current customers returning.
6. Your Website Is Overlooked
Your website may be very creative and well-designed and contain many bells and whistles. However, are people using your site to the extent that you had hoped or expected? It’s easy to get caught up in the design process and ignore the little things seen as basic features. However, when it’s time for a refresh, you should ensure people can find what they need without much trouble.
7. Your Site Is Hard to Navigate
Regarding site navigation, there is no right or wrong type of design. Different web design services use different techniques to get their point across. However, suppose you find that users are having trouble finding their way around your website. In that case, it’s time to make adjustments to the navigation and call in a professional.
8. Your Site Is Untidy
Don’t you hate it when you are working on your computer or phone and get interrupted by a pop-up message because someone has been to your site? Now imagine what would happen if this happened every five minutes. People will begin to lose interest in your website, and it will not be long before they decide to visit another competitor’s site.
9. Your Site’s Design Is Outdated
The internet is an ever-changing place. Not only are websites being created, but they are also being updated constantly. This means that even when you think you have a good design for your business, you can freshen it up too.
While it’s true that different designs are appropriate for different situations, what’s more important is that the design stands the test of time. Furthermore, it should not get outdated because of constant updates to your site.
10. Your Site Isn’t Responsive
The web is constantly changing, and how our devices interact with websites is continually evolving. Also, keep in mind the fact that many browsers are now more mobile-friendly. If you have a website that has not been made to be responsive, users may not be able to access your business.
11. There Are Not Many Comments
Comments are an essential part of any marketing plan. Although they aren’t often seen as important by many company owners, it is one the easiest ways to be noticed by customers.
Contact Salt Rank Today!
So now you know the warning signs that indicate you should seek help from a web design services company. When you face these issues, it may be time to hire a professional website designer and developer.
However, if you are operating on a limited budget, it is possible to get some help without spending too much money. For example, Salt Rank can help you fix your website design problems. Like salt can enhance flavor in a dish, we can enhance your website – contact us today for more information!