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Email : contact@saltrank.com
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10 Effective Strategies for Converting Visitors to Customers

Everybody has a website. Whether you’re a website owner or someone who just likes to look around, the second that you see a website you want to visit, it is probably because the content and design make it look interesting.

 

But why stop there? Web marketing services can help turn those visitors into customers! These companies exist so that websites don’t have to waste all their time generating traffic and trying to convert them into paying customers. The way they do this is by investing in promotion on other websites across the internet.

 

Web marketing services are a way to get those visitors who are “just looking” to become actual customers. This is because they do all of the marketing, and you get an increase in traffic and conversion rates as a result. That’s why this blog post talks about 10 ways to turn visitors into customers with web marketing services.

1.) Call to Action Buttons

You’ve seen them before on websites, and they are essentially the same idea as a physical store with its signs. They are essentially the “ask for it” buttons. These are basically for readers to click and tell the website, “Yes, I want this.” A call-to-action button is a great way to entice potential customers to click the URL of your site and do something that you want them to do. It can be anything from “Buy Now” or “Join Now.” It depends on what it is that you want them to do on your site.

2.) Testimonials

Testimonials are also an excellent way for you to use to convert visitors into customers. The goal of testimonials is to help convince new or old customers that you are the real deal and that what you’re selling or offering actually works. By showing people that other people think your site or product is great, they are more likely to have faith in what you’ve got going on and consider purchasing your services or using your product. 

3.) Social Programming

In addition to using social media to market your website, you can also use it as a way to convert visitors into customers! Social networks are sites like Facebook and Twitter, which are specifically made for posting updates and announcing to the world your favorite products and websites. You can advertise on these networks without having to pay too much money.

 

If you go onto Facebook and follow someone who has a good amount of followers, they will most likely see that you have done so. This is because a lot of people watch for who has been following them. By doing this, you will get free advertising for your website, product, or services!

4.) Email Lists

An email list can be a great way to use web marketing services to turn visitors into customers. It works by offering incentives or deals to entice customers to click or sign up for a website. You may offer one product or service that is less expensive if they become a member of your email list. It’s one way to get customers to trust you, and then they become more likely to buy from you.

 

A new email notification on a computer screen 

5.) Offer Something for Free

A great way to get people to come to your website is by offering something for free. Free doesn’t mean that you are giving away something that is worthless. It means that you are giving out a small amount of the product or service without them paying anything. This is a good way for new customers to try out your services and products before they decide if they want more or not.

6.) Create Product Demo Videos

There is nothing better than seeing a product in action. It is even better if the person demonstrating that product is someone who knows what they are doing, and the reviews are good. In this case, the person would make a video demonstrating how to use their products or services, and then they would post that video on YouTube or another website where people can see it or share it with other people. 

7.) Buy Advertising Space

This one may seem obvious, but you really should get web marketing services that help you buy advertising space on other websites. By doing this, you not only get people who have never heard of you but also get people who already know about you but don’t buy from your business. The best thing to do is to go to a site like Facebook and advertise there. You can target certain demographics and interests that are more likely to use your products or services. 

8.) Become a Reviewer

If you already have a decent amount of customers, then one thing that helps the most is for them to become reviewers and evangelists for your products or services. In order to do this, you should contact them and let them know how much you appreciate their business and how you’d like to offer them something in return. That something can be anything, but it is a great way to get customers to broadcast your offerings across the internet.

9.) Create a Consultation Service

This works especially well if you have a lot of services that are fairly technical to set up, use or maintain. This is another great way to get customers who don’t know about you and customers that already do. If a customer already has some of your products but needs someone to help them with an issue, or a new customer needs it set up from the start, then they will be glad to pay for a consultation. This is just one way to get customers who need your services or products.

10.) Implement an Exit Overlay

If you’re doing some sort of a membership site or have a lot of people who have your products, then you should allow them to leave you. This is useful if they are not getting what they want out of their membership or if they find the product or service inferior to what they were looking for. A way to do this is with an exit overlay. It’s a way in which you can let people leave your site with no penalty.

Conclusion

We’ve covered a lot of great web marketing services and how they can be useful for creating a successful website. If you’re looking for success on the internet, then you need to use these services to their fullest extent. Just remember to apply these various techniques!

 

If you need assistance in this area, be sure to contact Salt Rank today! Our team would love to help you convert more website visitors into paying customers. Our web marketing services team are pros that are here to help you put your best foot forward.

How Hiring Web Marketing Services Can Be a Game Changer for Your Business

As technology has continued to advance at a rapid pace, web marketing has become one of the most effective methods of promoting businesses. It is designed to engage with your audience in an online setting and generate traffic for your website. As a result, it encourages interactive communication between businesses and their customers. In this article, you will learn how web marketing services can benefit your business.

 

 

1.) Helps to Attract Customers

 

One of the benefits of hiring web marketing services is that your business can use them to attract customers. By using online strategies, including social media marketing, you will be able to reach a larger audience and encourage more people to visit your website.

 

As a result, your company will benefit by receiving more traffic. If you have an e-commerce company, then this method will help you generate more sales since it allows users to make purchases from the comfort of their homes or offices.

 

2.) Promotes Engagement

A major benefit of web marketing is that it encourages engagement between you and your customers. As a result, your business will be able to communicate effectively with users who are interested in purchasing specific products or services that you offer.

 

By connecting with them through email, phone calls, or social media sites, for instance, you will be able to keep them updated on the latest news about your products and services. This will help to improve customer loyalty and increase customer satisfaction.

 

3.) Complements Social Media Marketing

Another benefit of hiring web marketing services is that they can provide a complimentary service to social media marketing. By using social media marketing, for instance, you can increase traffic to your website and promote sales with other websites.

 

In addition, it will allow you to connect with potential customers through networking sites such as LinkedIn and Facebook. However, if you want to generate more traffic and sales, then you should consider hiring web marketing services. By combining these services, you will be able to increase your profits and attract more clients to your company.

 

4.) Helps to Save Time

If you are a busy business owner who is looking for an effective way to reach a wider audience, then web marketing can help you to save time. By allowing you to reach more customers than traditional marketing strategies, it is a faster way of generating awareness about your business. This means that you will have more time to concentrate on other aspects of your business and make time for daily work.

 

5.) It Allows You to Get Creative With Your Marketing

In order for it to generate higher sales, you should use web marketing services that allow you to be creative with your marketing strategy. This will help you to reach a broader audience online and promote the sale of more goods and services through social media websites. Moreover, it will help you to command greater authority in the eyes of your customers and make more sales.

 

6.) Improves Conversion Rates

Another benefit of hiring web marketing services is that they can improve conversion rates. This means that your business will be able to gain more sales by allowing you to reach larger audiences online.

 

This approach allows you to work on a variety of marketing activities through email, phone calls, or social media sites without having to spend a lot of money on these services. If you are a business owner who is looking for an effective way to generate high-quality leads and sales, then web marketing services are worth considering.

 

7.) Helps to Generate More Leads

If you are looking for an effective way of marketing your business, then web marketing services can help you to generate more leads. This results in obtaining a greater number of qualified potential clients from whom you will be able to make sales.

 

If you need to make online marketing strategies work for your business, then you should consider hiring web marketing services. This approach will help you reach a wider audience online and encourage more people to visit your company’s website.

 

8.) Allows You to Promote Sales With Other Websites

Another benefit of hiring web marketing services is that they can help you improve sales through other websites. This approach allows you to promote the sale of goods and services through social media websites such as Facebook, Twitter, and LinkedIn.

 

In addition, it will enable you to generate more traffic and improve the conversion rate for your website’s online marketing strategy. As a result, your business will benefit by receiving more sales online.

 

9.) Get the Most Out of Your Marketing Budget

Another benefit of hiring web marketing services is that they will help you to get the most out of your marketing budget. This approach helps you to hire a team of professionals who can implement an online strategy that promotes sales and generates interest among your potential clients.

 

By using this approach, you will be able to improve the quality and reach of your marketing campaign for a low cost. As a result, you will be able to spend more money on running your business or investing in other areas.

 

A woman working hard to create a marketing budget

 

10.) Improves Brand Awareness

Another benefit of hiring web marketing services is that they will help you to improve brand awareness among potential clients. By investing in this approach, your business will be able to create a stronger, more positive image in the eyes of the public.

 

For example, it can help you to reach a wider audience through social media sites and obtain information about your products and services. This will encourage more people to visit your website and make purchases online.

 

11.) Reduces Overhead Expenses

Another benefit of hiring web marketing services is that they can reduce overhead expenses. For example, it will help you to reduce the costs associated with printing brochures, leaflets, or business cards for your company.

 

In addition, it will help you to save money by connecting with potential clients through phone calls and emails. If you are looking for an effective way to save money on marketing your business, then this approach can be very useful in helping you to do so.

 

12.) Opportunities for Personal Growth and Career Advancement

Another benefit of hiring web marketing services is that they allow you to work with a team of talented professionals. As part of a team, you will be able to learn new skills and develop your career with others in the industry. This approach will help you to build stronger personal relationships and increase your knowledge about the business. In addition, it can improve your opportunities for personal growth and career advancement in the future.

Conclusion

As you can see, by using web marketing services, your business will be able to benefit from increased sales and improve customer satisfaction. Although it can offer you many advantages, if you do not have the time or knowledge to use these strategies, then hiring professional web marketing services can help you to improve your profits and attract larger audiences.

 

Contact Salt Rank today to learn more about our web marketing services. Like salt can enhance flavor in a dish, we can enhance your overall marketing strategy.

6 Easy Ways to Draw More Traffic to Your Website

One of the most important things about having an online business is traffic. Without it, success will be harder to achieve, and your website will drop in value. Even if you add more time, money, and a lot of effort, traffic is necessary. Without traffic, it will be harder to reach potential customers, which is bad for your business growth.

 

Driving traffic to your website is one of the essential parts of an online business. Therefore, you want to work on attracting people to visit your website. Get as much traffic as you can for more people to know about your brand. Even if you’re busy with other tasks for your business, it’s best to prioritize traffic.

 

However, doing everything by yourself can be tiring. That’s why it’s better to look into web marketing services to help you. They use social media, search engines, and email marketing to drive traffic to websites. Strategies are used by web marketing services to help business owners get the traffic they need to achieve their target.

 

Generating traffic to your website is not an impossible task to fulfill. You can start doing it on your own to increase traffic. Make it your priority to ensure that your website will be discovered. There are many ways to get site visitors. Below are six easy ways to draw more traffic to your website.

 

1.) Optimize Your Website

Optimizing your website for searchers is one way of driving traffic. Doing that will give you quality traffic and make your website optimized. As your website gets optimized, it will get more traffic from important searches (your target keywords). Website optimization is the best way to get organic traffic that search engines will love to see.

 

When creating a website, consider what people are searching for. Knowing this and designing your strategy around it will help attract visitors since they are searching for the same topic. Search for important keywords that will help it to rank on search engines. If you create a website based on the searches, it will be optimized and drive traffic naturally.

 

2.) Cognitive Fluency

Once you’re done with your research, use cognitive fluency on your website. One example is when you search for a medical clinic around your location. Their website will have a theme that visitors can recognize. Whenever someone sees that website, they will know that it’s a medical clinic right away.

 

Improve the cognitive fluency of your website to ensure that your visitors will recognize it. Think about what people expect to see for your type of business. Check the format, font, and other elements of your website. Optimize your website depending on what your customers like to see.

 

3.) Answer Questions

Website pages will help you to attract more traffic and find potential customers. Those new eyes will know about your business and what you are offering. Optimize your blog by using keywords that people are searching for to get them to go to your site.

 

Find out about the frequently asked questions of your target market. Take time to learn about their problems and how to solve them. Giving answers to their questions can be done in your blog (which you should definitely have). Your blog will help answer visitors’ questions and solve their current problems.

 

When they search using keywords, your website will appear. They will go to your website since it will help them to solve their problems. It will help to build trust and keep your site on top of the search results.

 

4.) Use Social Media

The best way to keep your audience engaged is to be active on social media. It will drive traffic to your website since the answer is already in front of them. According to GoDaddy, 61% of sites with high traffic come from social media. Make sure to have a Facebook page or a Twitter account.

 

Never neglect the power of social media and keep your online presence. If your website is a B2-B company, LinkedIn is for you. It can provide leads for your business. Use Instagram if you have an amazing visual identity. It’s best to post quality images for your site. Social media is free and the best way to let people know about your business.

 

A small business using social media for their company

 

5.) Email Marketing

Email marketing is still one of the most effective ways to drive traffic to your sites. Even if other people suggest that this method is no longer effective, don’t listen to them. As long as email exists, you can continue to use it for marketing. Send cold emails to let other people learn about your business.

 

If you have email subscribers, they will be notified whenever you have a new post. It will bring them back to your website. Build your email list to send marketing emails. For eCommerce, use automated email marketing tools to make selling easier. It will help you to spread the word to strangers.

 

Retargeting former customers is the best way of making a sale. It’s best for those who browsed your website or if they leave items on their cart. There are about 40% of abandoned carts online. Make use of that list to retarget potential customers. When they see your blog, they may also browse other pages. It will help them know that you have what they need.

 

6.) Publish Regularly

It may sound obvious, but this is something that many site owners missed. Publishing regularly will help your website to be found by internet users. Having a blog with keywords based on your business is not enough. Blog consistently to keep on attracting visitors and get more traffic.

 

Based on the State of Inbound Marketing Report of 2013, those who blog every day are likely to get their return on investment faster. Compared to sites that only publish once a month, blogging regularly helps to get more traffic. That means they can also generate leads and customers easier.

 

Give a reason for search engines to crawl to your website regularly. They will index your site, make your pages discoverable, and put your blog on the first page of the search bar. It’s the best way to drive traffic to your business and make visitors become customers in the long run. 

How We Help Senior Living Communities Stand Out Online

In today’s day and age, almost everyone uses the internet to help handle their daily needs, most especially older adults. In fact, surveys revealed that seniors spend 57% of their daily time online, scouting for discounts and looking at articles about retirement and senior life.
 
This means that there’s really a huge chance that seniors or their family members will first do an online search for possible senior living communities for themselves or their loved ones, right? So if you’re not investing in the best digital marketing services to make your senior living website stand out, then what are you doing?
 
Luckily, it’s never too late to amp up your marketing strategies and turn to the digital side to improve your business. One such company that can help you navigate the whirlwind industry of digital marketing is Salt Rank.
 
Whether yours is an assisted living community, independent living, memory care, or retirement facility, Salt Rank is your go-to company for all your digital services needs, and here’s why!

 

Why Digital Marketing Matters to Senior Care Communities

It’s hard enough to build a business and maintain its day-to-day operations without piling in the tedious job of marketing your services. And we all know how important the marketing aspect is to a business. 
 
Businesses grow and expand with the right advertising techniques created by an expert marketing team or agency. One such strategy that you should not ignore if you want a successful business in the 21st century is digital marketing.
 
Digital marketing strategies can help your senior living community get its much-needed presence online to advertise the community itself and the services it provides.
 
Furthermore, digital marketing is the best modern way to reach a wider audience and showcase how you can help seniors get the highest quality of life they deserve. Some of the important reasons why your senior care facility needs the best digital marketing services include:
 

  • To grow your sales and revenue
  • To start marketing to the right audience
  • To establish your brand and message to the online community
  • To build credibility
  • To market your products and services properly
  • To track the performance of your marketing strategies and see what works for your business.
  • To achieve your business goals in a short time and implement the best techniques to see the best results.

Lastly, digital marketing is one of the surest ways to bring in a good ROI so your business can continue serving the lovely seniors in your community.

 

Digital Marketing Services for Senior Living Communities

There are tons of different digital marketing techniques that exist, from lead generation to PPC marketing strategies. So, of course, there’s a different course of action for each business. After all, there’s no one-size-fits-all solution when it comes to marketing.
 
But with the assistance of a digital marketing team with expertise in the senior living industry, then you can rest assured that every advertising tactic implemented will yield the best results for your business.
 
For instance, Salt Rank has already handled and helped a considerable amount of senior living communities to gain traction in the online world. 
 
Moreover, we have ample experience in marketing all kinds of senior living facilities一from memory care to rehabilitative services for elderlies. As a result, Salt Rank already knows what works for your specific audience and what methods can effectively boost the right traffic and turn it into sales.
 
Some of the digital marketing services Salt Rank currently implements into the senior living communities we work with include:
 

    • Website Design and Development – This includes website design and optimizing it to gain online traffic, like SEO (search engine optimization) implementation, making technical adjustments, and conversion tracking.
    • Content Marketing – This refers to creating different content and pages for your website to advertise, inform, and educate your audience. This also includes optimizing each piece of content, so it will appear on the search results page of Google when a user searches for a specific keyword or phrase.
    • Social Media Marketing and Management – Build your brand using one of the most powerful platforms today一social media! Salt Rank performs social media marketing services to build brand awareness, increase customer engagement, and improve lead generation.
    • Pay Per Content MarketingAdvertise your business using the right Google Ad campaigns and optimize them to target the right audience. Convert each click into leads and ultimately turn those into customers by trusting the best digital marketing team.
    • Local SEO – Target the right crowd by investing in local SEO through Google listings, local link building, and keyword research. 

 
Of course, it goes without saying that all these services come with foolproof long-term strategies and management to keep the digital traffic going. 
 
Senior couple sitting on couch looking at tablet

Why Choose Salt Rank?

Many adults turn 65 each day and search “assisted living near me” or “independent living in Kansas City.” Each day is a golden opportunity to gain traffic and customers, so make sure to get your hands on the best team of marketers to handle your digital marketing service needs.
 
Choosing a dedicated marketing agency is of vital importance. With hundreds out there, here’s what makes Salt Rank unique and trustworthy. 

1. Expertise in the Senior Living Industry

We operate based on the decades of experience we have gained from working with numerous senior living facilities. So it’s safe to say that we know what works and what doesn’t for your target audience.

2. Experienced Team

Our team consists of the most reliable and dedicated web developers, SEO strategists, content writers, and marketers.

3. Enterprise Level Quality

Whether you are a start-up or an SMB, we will deliver an enterprise-level solution to your digital marketing problems and needs.

4. Results Driven Work

Our team strives to actually make things happen. We are driven by solid leads and improved ROI, as well as seeing your senior community grow both online and offline.

5. Cost-Efficient Without Sacrificing the Quality

We were once an up-and-coming business as well, so we know the struggle. That’s why we provide quality services at an affordable price. 
 
Stand above your competition by getting the best digital marketing services from the best team in Kansas City!

 

What are Connected TV Commercials and How Can They Help Your Business

With the constant development in technology, there ought to be a continuous evolution in the world of digital advertising as well. Marketers, as well as every SEO company in Kansas City should be on the lookout for the best traditional and digital marketing techniques to reach their very diverse audience.
 
With the “new normal” still in effect, a new way of advertising has risen in the form of connected TV commercials. This technique is now the current hype in the business and digital marketing world due to its convenience and advertising capabilities.
 
Granted, the tech behind connected TV has been with us for many years now, but it is not until later that many businesses discovered its power of advertising.
 
Get into the bandwagon and discover why your company needs CTVs (Connected TV Commercials) as a marketing tool. Here is everything you need to know about connected TV commercials and how they can help your business grow and thrive.

 

What is Connected TV?

Connected TV or CTV simply refers to a television that has the ability to connect to the internet to support video content streaming. This includes your flat-screen smart TVs, Apple TVs, Xbox, and Playstation. 
 
Now when CTV is in play, then the acronym OTT is just around the corner. OTT or Over-The-Top refers to the delivery of any content from the internet to the connected TV. 
 
There’s no need for users to subscribe to a traditional cable system or satellite provider when there’s OTT. Instead, users can easily stream and watch content via the internet, which is usually more affordable and often free.
 
Some examples of OTT content that you probably already encountered and even use includes movies and tv shows you stream from Netflix, Disney+, Amazon Prime, and Hulu. 
 
Another excellent example of OTT but in the form of a message application is WhatsApp. It utilizes the internet for users to send messages with one another instead of a mobile texting plan.

 

How Does It Work as an Advertising Tool?

So how does CTV and OTT technology have anything to do with advertising? Well, it kind of works the same way as with traditional TV commercials, where after a few minutes of watching a specific drama show, a bunch of commercials and advertisements will stream on your tv.
 
The same thing happens with connected TV advertising, but the stark difference is users watch this content via the internet. So connected TV advertising works the same way as watching Youtube content and having a sponsored advertisement pop up mid-watch, then getting back on your video after a few seconds. 

 

How Does it Differ from the Traditional TV Commercial?

Besides the delivery method, CTV commercials are much, much more effective than traditional TV commercials for many reasons. Here are just some of them.

 

1. Everybody Uses CTV Now

As of 2019, marketing studies revealed that 60% of households in the US own a CTV and enjoy content delivered by OTT services, like Netflix. The percentage of CTV owners is expected to reach 75 to 80% this year, which leaves only a few people viewing ads through paid TV cable, antenna, and satellite providers.
 
Additionally, Millennials are reported to be the biggest fans of CTV and OTT content, especially those made by Netflix, Hulu, and Amazon. So if your primary target audience is Millennials, then it’s time for you to invest in an SEO company in Kansas City and try out CTV ads now!

 

2. CTV Ads are Targeted

Connected TV advertisements can target a specific audience, thus allowing your ads to be viewed by the right users and increasing your ROI.
 
For example, if your target is sports-related users, then you can pay for major sports networks, like ESPN, to run your ad during a live sporting event that they’re televising. This ensures that your ad will definitely reach its target audience, plus you will know how many viewers actually viewed the ad and let it run its course or skipped it. 
 
Additionally, CTV can target viewers the same way as websites and social media platforms do. You can target specific audiences by using the data of the OTT apps they use and the content they view.
 
Woman sitting in the dark eating popcorn wearing headphones with laptop in lap watching videos smiling
 

3. Users Don’t Mind CTV Advertisements

One of the best advantages of CTV ads compared to linear TV is that viewers don’t mind the video advertisements in their CTVs because they’re more invested in the content they’re watching. 
 
Studies revealed that a considerable percentage of people don’t mind sitting through a video ad to continue watching their show, no matter where the ads start rolling (pre-roll or mid-roll advertising).
 
Furthermore, studies found that many people feel that “these ads are a fair price in exchange for the free and low-cost content in CTVs.” 

 

4. Interactive and Various Ad Formats

Lastly, CTV advertisements have more interactive video ad formats than traditional tv commercials. For example, users have the option to skip it, not view, or click a link that would direct them to the business’s landing page if they liked what they saw in the ad. Some format examples of CTV ads include:

    • In-stream video advertisements refer to unskippable video ads that last for 15 to 30 seconds. It can play before or during a show or content.
    • Home screen placement ads pertain to a short video or image ad just sitting on your home screen and containing a call-to-action.
    • Interactive pre-roll ads are just like in-stream video ads, but this one rolls at the start of the content and has a clickable feature to redirect you to a specific landing page.

 

5. CTV Ads Have Real-Time Metrics

Lastly, CTVs commercials feature real-time performance tracking. Unlike its traditional counterpart, CTV ad metrics can actually tell you how much traction and engagement your ad gathered, not just how many times it was loaded. 
 
Moreover, it allows marketers to view user insights valuable to their future ad campaigns, such as user geography, demographic, and devices connection.

 

Conclusion

The bottom line is that connected TV commercials can play a massive role in the success of your brand awareness campaigns, user conversions, and growth of your business. 
 
Salt Rank is a trusted SEO company in Kansas City. If you’re ready to start discussing CTV commercials as a potential marketing strategy for your business, get in touch with us today! 

 

Let’s talk about your business

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