Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com
salt rank $$$

9 Ways to Create Mobile-Friendly Content for Your Website

Reading on a mobile device differs from reading on a desktop computer. A desktop reader, for example, is supposed to be drawn to material displayed on a site’s top-left portion (the golden triangle or the F-shaped reading pattern).

 

However, while using a mobile device, the same reader may not necessarily focus on the left-side material. They will glance to the left, although their focus will be slightly scattered. So, in essence, there is no “most critical” region to improve first. All of the material has to be optimized.

 

Let’s look at a few techniques for making your material easier to read, grasp, and recall for mobile users.

Image and Video Optimization

As seen in the chunked content samples, images are an excellent method to make your information more ‘readable’ on mobile devices. Screenshots, images, memes, and other visual elements offer a graphic punch to your information, keeping people interested. But there’s a catch: your photographs must be mobile-optimized. Otherwise, they may occupy too much space or become unreadable.

Design Optimization – Don’t Use Sidebars

Responsive design should be implemented on all platforms. For example, it implies that if screen sizes change, your content will adjust to fit them.

 

Sidebars may be a terrific method to improve the user experience and expedite the buyer’s journey on the desktop. They are, however, only a distraction on mobile devices. As a result, it is frequently relegated to the bottom of the page and is rarely utilized.

Use Accelerated Mobile Pages or AMPs 

Using Accelerated Mobile Pages may help you get ahead of the mobile marketing curve, even though they haven’t been extensively tested or generally accepted (yet). Google and its partner businesses created these HTML pages in a specified manner. For specific searches, these pages are prioritized in mobile search results.

Avoid Pop-ups

Pop-ups should be avoided at all costs. Google declared a year ago that mobile websites with intrusive ads would be ranked lower than those with easily accessible content. Your CTAs should not take up the entire screen. Make it as simple as possible for your viewers to get your stuff.

Image Optimization

Load times influence whether or not someone interacts with your material or goes back to the search results. So, your material must reach them as soon as possible. At the same time, visual attraction is a significant element in remaining vs. bouncing. Thus, you must have both a responsive and visually appealing website. To do so, ensure that your photos load quickly and look great: 

 

    • Create photos in a format that has been pre-optimized. To produce pictures that are the proper size and resolution for social media and email, use a service like Canva.

    • Make use of smart compression. For example, you can compress.jpg files somewhat without sacrificing their look. However, excessive compression results in ugliness.

Text Content Optimization

People still read text messages on their phones. It’s not all films and graphics and virtual-reality rides. They are, however, reading for shorter lengths of time and with a considerable risk of distraction. As a result, a wall of text will be much less effective than on a laptop screen.

 

Here’s how to keep a reader’s attention while guiding them through your written content:

 

    • Serve the information in bite-sized portions. Consider short lines and paragraphs separated by graphic assets, video, embedded Vine, Instagram, or Snapchat material, or at the very least white space.

    • For navigation, use headers. Make sure people can scan the content and understand what you’re talking about.

A young woman uses her smartphone while seated in a cafe 

Make Brief Yet Detailed Headlines

We are all aware that our attention spans are becoming increasingly short. According to a 2015 Microsoft research, we now have an attention span of only eight seconds (down from twelve seconds in 2000). This is reinforced on mobile since your viewers are more likely to be overwhelmed than seated at their PC.


With your title, you must attract the attention of your mobile audience. Keeping it brief will take up less screen real estate and allow readers to study your introductory paragraph more thoroughly. A high click-through rate and a better score might be because 6-word headlines are not shortened even on a smartphone, regardless of screen size. Furthermore, we read each of the six words since it is how we scan texts.


Most people scan headlines and read only the first and last three words. Sticking to 6 words guarantees that most of your headlines will be read by individuals who are only scanning.

Short, crisp paragraphs are best

Short paragraphs are easy to follow since they focus on a single issue, making them particularly appealing to mobile users. Make it a point to write brief paragraphs regularly. You’ll automatically avoid creating massive walls of text that might irritate someone reading on their phone. Short, however, does not mean its dull. You don’t have to sacrifice your writing’s style or rhythm to make it mobile-friendly. In their attempt to produce a brief copy, many authors wind up creating a dull copy.

Break your content into chunks

Reading big walls of text on a mobile device may be a misery due to the limited screen size. The organization of your material is the first thing you should concentrate on to make reading easier for a mobile user. The better your post structure is, the easier it will be to read. Chunking is an excellent way to enhance the form of your article and make it more mobile-friendly.


Chunking content is an excellent method to make it more snackable. Simply described, chunking is the process of grouping together similar material in discrete chunks according to
the best SEO company in Kansas City


It doesn’t have to be challenging to create content for mobile readers. Begin by anticipating their needs and offering the necessary information.


As mobile traffic grows, our obligation as marketers is to stay up with the developments to give an outstanding customer experience regardless of the device they are using. You want your audience to have a great experience reading or watching your material, no matter where they come across it. For highly optimized content,
contact Salt Rank, the best SEO company in Kansas City.


Provide them with responsive video content that makes sense even when their headphones are turned off. Make sure that your photos look fantastic, show correctly, and load swiftly. Additionally, ensure that your language is snackable, accessible, and skimmable.

6 Elements You Need for an SEO Optimized Blog Post

Search engine optimization, often referred to as SEO, is an important aspect of marketing. If you want your website to rank high, land on the first page of search engines, and be more visible to your target audience, you have to apply the technicalities of SEO. Keep in mind that compelling content is not enough. With more and more competitors taking the internet by storm, you have to optimize your content through SEO. 

 

To help you jumpstart your website improvement, here are some elements you need to employ in your marketing strategy. 

1. Optimize Your Blog Titles

One of the key things that help your searchability is your blog titles. The main tip that you have to keep in mind is to include your primary keyword. It should explicitly be typed as is (if it does not have a dash, don’t put a dash) without exceeding the recommended character count of 160. 

 

Remember, this is the first thing that your readers see. This will make or break whether your visitors will push through with reading the entire article or not. Therefore, it is vital to give them the whole picture of what your blog post is all about. In most writers’ experiences, those titles with numbers on them perform better than those without. If this is not applicable, just make sure it’s concise and attention-grabbing. 

2. Apply Keywords

One of the most important aspects of content is keyword research. By performing this task, you get to understand your target audience. You will learn what they want to know and how they search for it in the search engines. This is one of the first steps that you have to consider because your whole content strategy will be based on this. 

 

Some people might feel lost when doing this. For an easier process, you may begin with determining what your overall topic will be. For example, are you going to cover the basics of digital marketing, are you discussing gardening, or are you going to talk about bitcoin? From here, you may use your keyword search tool by using your general topic as the baseline. 

 

If you don’t have enough funds to pay for a keyword search tool, there are also other ways to go about this. One technique is to go to the Google search bar and check the topics on the suggested dropdown. These are also the usual searches on the internet. Another strategy that you can use is to consider the ‘People also ask’ section on the first page of Google upon entering the topic. 

 

Once you’ve determined your keywords, ensure that it’s properly placed on your blog. Add it to your title, primary headers, meta description, first and concluding paragraph, and anywhere in the body. This will give you a higher chance of being found by your audience. 

3. Use Headings in Your Content

There will always be Google web crawlers on the internet. However, these crawlers are known for skimming blog content and not really exploring its details. Therefore, it is essential to give them an overview of your topic by using headings. 

 

Your H1s should be your main thoughts. Then, make sure to add some subheadings, whether it’s the H2s, H3s, or H4s, to serve as supporting details to your primary topic. Finally, as mentioned above, don’t forget to integrate your keywords once or twice in your headings for them to be more searchable. 

4. Tailor Your Post’s Permalinks

In most cases, the permalink only reflects your article’s title. This is automatically created by WordPress.com every time your website publishes a post. It’s acceptable if your working title is short. However, if you have a lengthy title, your permalink will look too cluttered and unprofessional because of the unwieldy URL. 

 

With the help of Block Editor, you have the option to modify your content’s permalink. All you have to do is open the settings of the post of your choice and search for the Permalink part. Then, change them to something shorter and easier to remember to make them look trustworthy and professional. 

 

Coworkers come up with a marketing strategy

5. Rank Higher With Good Meta Descriptions

Another area that you can maximize to make your website SEO-friendly is your meta descriptions. These are at most three-sentence descriptions, which sums up what the article is all about. You can find it underneath the title on the search engine result page. 

 

Listed below are some tips on how to go about your meta descriptions: 

 

          • The write-up should be a maximum of 160 characters. 
          • Integrate one to two keywords. 
          • Use call to action words like ‘read’, ‘check out’, ‘find out’, and more. 
          • Make it stand out and be different from the generic meta descriptions of your competitors.

 

6. Employ Categories and Tags

The internet is not as cluttered as it seems. In fact, WordPress.com has a very organized and robust taxonomy system that groups together similar content. By applying categories and tags when posting your content, your readers will be able to find you more easily should they read a topic similar to yours. This is very critical if you want to stand out from the growing tide of content online. 

 

As a rule of thumb, a category refers to the generic topic your blog falls under. Some examples of these are Finance, Home Improvement, Technology, and more. Then, you may support this by employing tags that will describe the post in more detail. Finally, you may opt to use your keywords as a starter then add some terms that are connected to it. Examples of these are ‘bitcoin’, ‘washing machine’, ‘gluten-free meals’, ‘search engine optimization’, and more. 

 

 

Applying SEO in your articles may be intimidating at first. There are many technical factors that you have to consider so you can climb the ladder of rankings. However, the more you practice applying these things in your content, the easier it will be in the long run. 

 

If you’re lost on where to start, you may also seek the assistance of SEO services. They will help you establish the basics of your content strategy. With their guidance, rest assured that you’ll get the hang of it eventually and hopefully reap all of the benefits of SEO. 

6 Reasons You Should Invest in a Quality SEO Strategy

The digital world is now the main playing field. However, with the saturation of the platform, your business needs to stand out and get those clicks in a matter of seconds. The best way to address this dilemma is to maximize Search Engine Optimization or SEO. 

 

The use of SEO in all forms of content is at an all-time high right now. So, if you’re still one of those traditional companies who still do not believe in its power, then this article is for you. We’ll explore the various reasons why SEO matters and why investing in it is a pivotal marketing strategy. 

 

 

1.) SEO Provides Higher Website Traffic

 

You don’t need the Yellow Book or Encyclopedia to find the answers to your problems. Things are easier nowadays with the presence of various search engines. 

 

If you’re looking for the best gift for your loved one, you’d scroll the internet. If you’re searching for the best plumber in your town, you’d pull up your favorite browser and read reviews online. If you want to book a resort for your next vacation, more than likely, you’re grabbing your smart phone. Search engines, such as Google, are our intelligent friend who guides us in our everyday concerns. 

 

As a business that does not invest much in SEO, there’s a huge possibility that Google won’t know that you exist. With this, your target audience won’t be able to find you as well. 

 

Should you find that sweet spot and deliver the right techniques, you’ll definitely climb up the ladder and eventually land the first page of Google Search. If you’re lucky, you might even reach that top spot. In addition, employing this technique is less costly than doing any social media or traditional advertising.

 

2.) SEO Deeply Understands Consumer Voice and Behavior

Surveys and focus group discussions may give us a glimpse of what our consumers need and want. However, it may take too much time, energy, and money to explore just one topic in general. What’s good about SEO is that it tells us the latest market shifts and consumer behavior changes in granular detail without going through the usual process. 

 

One way to go about this is through the use of keywords. SEO builds its foundation with search keywords that usually mirror where our consumer stands now. Add to this its additional functions such as AI insights, SERP analysis, and Search Query Data. 

 

Keep in mind that all of the information you get from this does not limit your customer’s online behavior. However, it is also reflective of their offline journey, which you can further use to solidify your on-ground business strategies. 

 

3.) SEO Provides Improved User Experience

SEO is not all about your customers visiting your website. Its primary purpose is to ensure that these potential customers will have a value-adding user experience that will definitely convert these one-time visitors to loyal ones. You’re not only there to sell, but your business is there to inspire, guide, and educate your consumers with whatever they need help on. 

 

Optimized content is the best way to go about this. Don’t just stuff keywords here and there. Instead, ensure that it will satisfy the visitors with their intention by understanding what they really need. At the end of the day, it’s more costly to keep acquiring new customers than retain a few loyal ones.

 

4.) SEO Enables You to Understand (and Beat) Your Competitors

Knowing that your competitor is ahead of the game might be a little depressing. There are times when you’ll search the internet, and the first thing that pops out on the web page is your competitor’s website. That’s not new, but it does not mean that all is hopeless. Now, more than ever is the perfect opportunity to strike. 

 

Believe it or not, there’s this tendency to feel a little lax if you’re on top. There’s this feeling of pride that no one can knock you out of where you are now. So if you feel like your competitor is in this scenario, then go for it. 

 

Competitive SEO is the perfect way to uncover what their tactics are. You’ll be able to deep dive here into what your competitor is doing correctly and where the opportunities lie. Once you have enough data and information, make sure to craft a strategy that will address all of your findings. Do it quietly and as sneaky as possible. They’ll be surprised that your website will eventually receive more clicks (and conversions, hopefully!) and snatch the ranking throne from them.

 

A woman scrolls through his tablet while sitting at a cafe.

5.) SEO is Passive PR

Unlike spearheading advertisements and digital postings, SEO is much easier to use. All you have to do is satisfy all SEO rules, and you’re good to go. This passive PR strategy will definitely increase your brand awareness and empower your message.

 

Although the market will evolve, your website content won’t drastically change. With this, SEO is a strategy that will last long term with little effort needed to sustain.

 

6.) SEO Employs High Return on Investment

SEO is a technique that provides a high return on investment (ROI) for businesses. For example, Search Engine Journal conducted a study in 2021, and they found out that half of the businesses surveyed responded that organic search had the highest ROI for them. This was followed by the 20 percent of the respondents who said that it was paid search. 

 

Given that its effects are perpetual, SEO builds higher ROI as time passes by. This is proven when sales are still steady even after the disappearance of your PPC advert. 

 

Learning SEO takes time. You have to learn and understand many technicalities before you can fully apply them to your digital strategy. Our suggestion is to seek the help of experts to jumpstart this business investment, and this is where Salt Rank will come in through their Kansas City SEO Services. Our group of experts will guide you through your SEO journey and ensure that your investment here will be the best decision you’ll ever make. 

Easy Tips You Can Use To Generate Leads Using SEO

For online marketing in Kansas City, lead generation is key to the success of your business. However, many people find that their attempts at lead generation don’t work. If you are in the same situation, you have probably wondered, what am I doing wrong?


The answer is usually pretty simple. You likely have not used SEO (or search engine optimization). If you are not using it, you need to start right now.


Applying SEO to your website will make it more relevant to your customers. Meaning Google is more likely to show it to them. You’ll be much more successful if you apply SEO when you do online marketing in Kansas City.


Don’t get intimidated by SEO! Here are our tips for your SEO lead generation strategy for your online marketing in Kansas City.

Find the Right Keywords

Without keywords, Google is going to have a hard time knowing when to show your website. One strategy is to use keywords that are often searched for but then you’ll have too much competition. Choose keywords for your niche audience that have a somewhat lower search volume.

Look at What the Competition’s Doing

Backlinks are links to your site from another site and show Google that you’re a trusted source. You can help build authority by having reviews of your business or product on other websites, someone referencing a blog you wrote, or social shares.

Create a Responsive Website

More and more people are using their mobile devices to perform searches and look up websites. Some estimates put the numbers at 60%! Your customers will leave your website if it’s hard to read on a mobile device. Make sure your website has a responsive layout to adapt to any screen size.

Don’t Ignore Your Online Listings

Make sure you claim your business in online directories. This is especially important if you’re a local business. These are opportunities to market yourself and drive traffic to your website.

Your Location is a Keyword

If you need people to walk through your storefront or office to make sales, use your location as a keyword. Your website will show up for people in your local area. They can work with you, unlike someone across the globe seeing your website.

Get Positive Reviews

In a market with so many choices, most of us rely on reviews to make our decisions. It goes without saying that your customer’s experience is your number one priority. However, after you provide that great experience, make sure you ask for reviews. The higher your ratings on trusted review websites, the more customers will seek you out.

Create a Blog

Blogs are a great lead generation tool. They give your customers relevant information and show your expertise. Optimize your blog with SEO for the best results.

Guest Blog for Others

Guest posting is writing a blog post for a blog in a resource your audience trusts. It helps build your trustworthiness. All you have to do is offer to write a blog for someone else’s website. These collaborations can be one time events or ongoing.

Optimize Images

Since Google can’t actually see your images, you can use Alt tags to describe an image to Google. This makes your images show up in searches and provides another way for people to find you.

SEO Lead Generation Strategy

SEO should be a vital part of your lead generation strategy. We hope you can use these tips to up your SEO game. Need more help with your online marketing in Kansas City? Contact us, and we can work with you with SEO and lead generation.

4 Simple Ways to Protect Your Site Against Negative SEO

seo experts

If you have been overlooking the significance of negative SEO, you missing something important. Find out in detail how you can protect your website from its consequences.

 

Wondering if there are any SEO techniques which could be used to break the rules to ruin a site’s reputation? Can these decrease its rankings in search engine result pages (SERPs)?

 

Or simply, is Negative SEO real?

 

Well, the answer is YES. Not only negative SEO exists but also it has become a legitimate danger.

 

What is Negative SEO?

 

As per Search Engine Journal, “Negative SEO is the practice of implementing black hat SEO techniques on another site.”

 

While the entire SEO landscape has changed in the last 5 years, ranking in Google’s top 10 search results has become a big challenge. Definitely, black hat techniques don’t work anymore. And yes, these can damage your site beyond repair. And this lead to creation of a new type of SEO, called ‘Negative SEO’.

 

Here are some techniques that black hat practitioners can use to reduce your search rankings. Check in detail how to safeguard your website.

 

Google Search Console Email Alerts

 

Do you know you can use Google’s very own Search Console to prevent negative SEO attacks? You might have come across the email alerts sent by Google when:

#Your pages are not indexed

#You get a manual penalty from Google

#When your site is being infected with malware

#You have server connectivity issues

 

Hence, connect your website with Google Search Console and enable email notifications. So, now you’ll receive email alerts from Google whenever there is an issue with your website.

 

Site Speed

 

Of course, site speed is a critical ranking factor. In case you find your site has a high loading time, ensure it’s not because someone is sending thousands of requests per second to your server. If this comes to be true, you need to take an action as soon as possible. For this, monitor your site speed once a week at least. You can use any of the following tools:

 

#GTMetrix

#Varvy Pagespeed Optimization Tool

#Google’s PageSpeed Insights

#HubSpot’s Website Grader

 

Regular Backlink Audits

 

 

One of the most common negative SEO practice used by spammers is to build low quality links for your site. Hence, performing regular backlink audits can help you protect it from potential SEO attacks. You must monitor your site’s backlink profile on a constant basis to avoid any suspicious new links. Use reliable tools such as “Ahrefs” or “Serpstat”. With these you can set email alerts and these will notify you when your site gains or loses a backlink.

 

Duplicate Content

 

Another common negative SEO methods employed by spammers is content duplication. For this, you must check if your website has duplicate pages on the internet. Use Copyscape or simply add your website or the body of the article to any reputed tool of your choice. It will show you if your content is being published elsewhere, and you can take an action against it.

 

Remember, negative SEO is real. However, following essential and timely preventive measures will help mitigate the loss.

 

Ever dealt with negative SEO? Have any preventive steps to share? Let us know your tips and ideas.

Best Design Principals For Reducing Your Bounce Rate

Once a new website is created, it is set to compete with millions of other sites having similar content or operating in the same niche. This spontaneous competition is for the attention of visitors and will continue as long as your website remains active.

 

It becomes imperative to attract and keep your visitors. How do you achieve that? You need to grab your visitors’ attention. While this may sound very simple, designing an engaging user experience doesn’t come easy. The job requires that you not only build amazing content but also design very catchy ways to present your content. If you really want to have a firm grip on your visitors’ attention then get ready to follow these top web design principles:

 

Create amazing content

 

This is the first step yet the very foundation of your website. You have to create content that will attract visitors to read through. The content shouldn’t be too detailed or overloaded with irrelevances. Again, the text shouldn’t be so technical to understand, rather it should be explicit and simple to understand. It should be brief, natural and as SEO-friendly as possible. An SEO expert will tell you more.

 

While the text makes up the content, it should be backed by compelling visuals which will brighten up the page, catch your viewers and make them want to read more. The accompanying images should be in the format of JPGs or PNGs. The images should also be considered which will affect the speed and ease of loading them.

 

Optimize your images

 

As much as possible this principle should be treated very importantly. Why? Because nothing kills your visitors’ engagement and keeps them away from your site as images taking the whole time to load. You need to optimize your images to a better resolution and file size. The following tips will aid you further:

 

  • The images should be kept at reasonable dimensions to maintain the original contrast
  • You can make use of image compression to reduce the size
  • Images for web should be saved at 72 pixels per inch
  • Transparent images should be limited as much as possible or even totally avoided

 

Create a great experience

 

You have to share great stories with your visitors or highlight new products in a captivating way to keep them around longer. A better way to ensure this is to try out a parallax design which is making ground in the entire design industry. This new style is around creating 3D effects as moving elements. This gives a more dynamic experience to your visitors and compels them to spend more time scrolling up and down.

 

These web design principles mentioned are important for creating an effective website. They will go a long way in not only attracting visitors but will keep your visitors. Build a website that you’d want to spend time on yourself!

Important Google Ranking Factors for Better Local SEO Results in 2018

Local SEO

Search Engine Optimization (SEO) is an exceptionally dynamic field that evolves more and more rapidly with each passing day. An owner of a website would surely love to see their website come in at rank one on the results page of a search engine.

 

Well, here are some of the important Google ranking factors for better local SEO results compiled by abiding to all of Google’s algorithm rules for 2018!

 

1. The Best Content gets the Best Rank!

 

Content with a high ranking is referred to one covering a broad spectrum of its respective subject. The content must provide a quality real value to the user and should also incorporate engaging visual content complementing the written content. The site with good quality content always gets the higher rank.

 

Thus, it’s always considered to be wise to focus on the quality of the content and not the quantity.

 

2. Focus on the Backlinks!

 

Backlinks are amongst the strongest ranking signals in Google’s search algorithm. The more links one has from various high-authority domains, higher the chances to rank high for top keywords.

 

Especially, the online marketers should pay attention to their backlink profiles as the recent updates such as “*Penguin 4.0*” filtered sites with low-quality backlink profiles.

 

3. Make your Websites Mobile Friendly!

 

According to the mobile-first indexing introduced by Google, a website’s compatibility with mobile has a great impact on its search rankings. In the old times, web designers used to build desktop versions first and then came the mobile. Nowadays, as the mobile usage has surpassed desktop, websites should be designed in a way to run smooth and properly scale even with mobile versions to provide a better user experience.

 

Google’s mobile-first approach is already altering the search results, especially when it comes to local results. A user now receives the results that better targets the current location he/she is in. Thus, the developers and designers should work accordingly.

 

4. Ensure your Website has Good Page Load Speed!

 

In accordance with the mobile-first indexing approach from Google, a webpage’s speed has become more essential than ever. Websites with slow page load speed will really find it difficult to rank amongst the topmost results. The objective of Google with these updates is to provide users with the search results which include the websites that provide the best user experience to the ones visiting to it.

 

5. Keep in Mind the Brand Power!

 

The searches with a brand name provide a strong signal to Google’s search algorithm. The more traffic a website receives from the branded searches, the more it will be noticed by the algorithm. Also, it has been noticed that social signals from the social media like the Facebook, Reddit, Instagram, Pinterest and similar sites help the site achieve high search rankings.
Sites that can succeed in combining the brand power and social signals with efforts across all other SEO channels always achieve greater search visibility and rankings.

 

Abiding by the factors stated above, you can make your website achieve higher search ranks! Good luck!

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.