5 Expert Tips for Improving Your SEO Strategy

An internet search bar across the screen of a laptop while a woman types at her desk

If you are new to the world of search engine optimization, or you have been using SEO for a while and it’s just not going how you planned, it could be time to take a closer look at your methods. After all, the landscape of SEO requires you to stay on top of your game and follow a particular series of steps and strategies. Don’t worry, however, as the best SEO specialists are here to help you! Below, our Salt Rank team has compiled a list of expert tips that will allow you to elevate your digital marketing methods and ensure that your website is ranking where it should be. Keep reading to learn more!


#1.) Publish Meaningful, Professional Content

First and foremost, the type of content that you publish matters. The blogs and articles that you are sharing should directly pertain to your keywords and use said keywords in a way that is purposeful and relevant to your website. 

For example, if you are a senior assisted living community, you will want to share topics related to things that might interest the average senior and their family. This content could cover anything from senior health and wellness, tips for assisting a senior loved one, as well information regarding touring various communities and what amenities are available. Doing so will draw in your target audience in addition to presenting yourself as a trustworthy authority on these topics. 


Bonus Tip:

When using keywords throughout your content, make sure to do so in a way that is natural. Placing it too many times or using keywords in an awkward spot can impact the readability of the content and therefore, turn away readers. 


#2.) Consistency is Key

When it comes to creating content, you might think initially posting a few blogs and never posting again will be enough. However, this couldn’t be farther from the truth. Publishing content relies heavily on consistency. It’s important to get a set schedule for sharing content. Here at Salt Rank, we recommended updating your blog two or three times each month. This will allow you to have fresh, relevant content but it won’t feel too overwhelming from your side of the house. 


Bonus Tip:

Hiring the best SEO specialists is a smart move, especially if you are inundated with other tasks within your role. A trustworthy SEO company will handle everything related to content from top to bottom, including keyword research, coming up with catchy titles, as well as even writing the content itself and posting it to your website.


#3.) Don’t Overlook Metadata

Unless you work in marketing or website design, odds are that you have a limited knowledge of metadata. While there is certainly nothing wrong with that, know that you don’t have to be an expert to garner a little bit of background information regarding metadata, as it can be a powerful tool when it comes to SEO. 

Metadata is helpful when posting blogs and makes for a great spot to plug in an additional keyword. As mentioned above, the more keywords you can integrate naturally into your website, the better. Adding in a meta description for your blog also helps give the reader a quick preview of what kind of information will be covered within the content.


Bonus Tip:

Adding alt descriptions to your images serves a dual purpose. Namely, it helps add to the accessibility of your website and allow those with visual impairments to receive a description of the photograph. However, it is also one more place that you can plug in a relevant keyword. 

One of the best SEO specialists typing on her laptop while creating content for a client


#4.) Include Links

Did you know that link building is an especially effective part of search engine optimization? Blogs, articles, and other content that you create should have relevant links back to other portions of your website. Once again, if you are a senior living community and you offer several levels of care, including memory care and skilled nursing, provide links to those pages in your blog.

Another great example of link building is to share external links when the occasion arises. For instance, if you are writing a blog regarding nutrition tips for seniors, you can add in a link to the CDC website or another relevant, outside resource. Not only will this help you to build links but it will also give you an additional layer of credibility. 


Bonus Tip

Sharing articles and creating content on other websites, such as Qoura or Yahoo, can help you to share links back to your page. While this might be difficult to manage for the average business owner, the best SEO specialists have a tried and true formula! 


#5.) The Details Matter

Last but certainly not least on our list, remember that the details matter. Your blogs should be professional, readable, and well-written. However, they should also contain a conversational voice and be easy to understand for the average person. Remember to break down acronyms and give background information on industry-niche topics. Always run spell check or ask for the help of a beta reader. 

Also, headings and subheadings are very important too. Having large walls of text crammed onto one page is very off-putting and can visually overwhelm the reader. By breaking things down into smaller, more manageable pieces of information, such as we have done with this blog, you are sure to yield better results. 


Bonus Tip:

Including your target keyword into a heading or subheadings can also positively impact the SEO score of your blog. If you do this, just note to do so in a way that is natural. 


Contact the Best SEO Specialists 

Navigating the world of search engine optimization can be a lot of fun but it can also be extremely time consuming. If you are a business owner, you likely already have enough tasks on your plate. Allow Salt Rank to take over content management in an effort to alleviate stress as well as ensure that you are truly getting the most out of your marketing dollars. For more information or to book a free consultation, contact us today!

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About the Author: Autumn Huerter